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Maison intelligence / 15 markets

Akro / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Akro

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
5,630
All 15 approved markets
Strongest market
US
1,600 monthly searches
Meta observations
200
Observed paid placements
Active at 22 Aug 2026
5
Observed paid activity

Observed activity

Oct 2025 carried the highest observed start volume.

38 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
17,200
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyFranceSpainUnited KingdomItalyJapanTaiwanSwitzerlandSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.2,4001,8001,2006000MARKET SERIES6,9405,2053,4701,7350TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyFranceSpainUnited KingdomItalyJapanTaiwanSwitzerlandSouth KoreaMarkets
Jul 2025UnknownUnknownUnknownUnknown720UnknownUnknownUnknownUnknownUnknown502
Aug 20256,0501,9008807207207203201701401407015
Sept 20256,0201,9008807207207203201701401409015
Oct 20256,9402,4001,0007208807204801701101409015
Nov 20255,3801,600880720720480320140901109015
Dec 20255,4201,600880720720480390140110907015
Jan 20264,9701,30088059088048026014090905015
Feb 20264,8001,30088048088048032011050905015
Mar 20265,6101,3001,300720880590260140701107015
Apr 20265,1401,3008807207205902101401401107015
May 20265,5101,300880880880590320140140907015
Jun 20266,5501,3008801,9007205902601102601407015
Jul 2026Unknown1,300880880Unknown59026090110110Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US3,9003,900+0 (+0.0%)
China CN3040-10 (-25.0%)
Japan JP390390+0 (+0.0%)
France FR3,5001,790+1,710 (+95.5%)
United Kingdom GB1,7701,550+220 (+14.2%)
Italy IT790840-50 (-6.0%)
Germany DE2,6403,060-420 (-13.7%)
South Korea KR210170+40 (+23.5%)
Switzerland CH340290+50 (+17.2%)
Hong Kong SAR HK7060+10 (+16.7%)
United Arab Emirates AE190150+40 (+26.7%)
Singapore SG250160+90 (+56.3%)
Taiwan TW540210+330 (+157.1%)
Saudi Arabia SA260130+130 (+100.0%)
Spain ES2,3202,640-320 (-12.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
5,630
All 15 markets
Current demand rank
57 / 66
By current demand
Top percentile
Top 86.4%
Lower is stronger
Vs peer median
-82.9%
Beauty and fragrance peers
Last 90d momentum
+11.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where Akro sits

Ranked by current demand · All 15 markets
TopLower

Rank 57 / 66 · quartile Q4 · top 86.4%

Indexed movement

Akro vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Akro is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
1,600 current searches
Top-three share
59.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Akro share · Beauty and fragrance peers median
  1. United States1,600
  2. France880
  3. Germany880
  4. Spain720
  5. United Kingdom590
  6. Italy320
  7. Japan140
  8. Switzerland110
  9. Taiwan110
  10. Singapore70
  11. South Korea70
  12. Saudi Arabia50
  13. United Arab Emirates50
  14. Hong Kong SAR30
  15. China10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentAkro shareBeauty and fragrance peers median share
United States US1,60028.4%28.0%
France FR88015.6%9.4%
Germany DE88015.6%7.2%
Spain ES72012.8%4.0%
United Kingdom GB59010.5%7.6%
Italy IT3205.7%4.3%
Japan JP1402.5%1.8%
Switzerland CH1102.0%1.8%
Taiwan TW1102.0%2.0%
Singapore SG701.2%1.0%
South Korea KR701.2%0.6%
Saudi Arabia SA500.9%0.8%
United Arab Emirates AE500.9%1.3%
Hong Kong SAR HK300.5%1.7%
China CN100.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 22 Aug 2026
5
Inactive
195

Paid placements

Facebook
160
Instagram
200
Messenger
18
Audience Network
19
Threads
16

Formats

Carousel
9
DCO
150
Image
24
Multi Medias
1
Video
16

Calls to action

Learn more
8
No button
2
Shop now
149
Visit Instagram profile
41

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 22 Aug 2026Source: DCO component
    Disponible le 20 août
  2. Start Ended by 22 Aug 2026Source: DCO component
    Nouveauté CRUSH
  3. Start Ended by 22 Aug 2026Source: DCO component
    Discover Awake by Akro
  4. Start Ended by 22 Aug 2026Source: DCO component
    Free 10ml of GLOW with every 100ml purchased
  5. Start Ended by 22 Aug 2026Source: DCO component
    10ml de Glow offerts pour 100ml achetés
  6. Start Ended by 22 Aug 2026Source: still
    Product catalogue variant
  7. Start Ended by 22 Aug 2026Source: still
    Product catalogue variant
  8. Start Ended by 22 Aug 2026Source: still
    Product catalogue variant
  9. Start Ended by 22 Aug 2026Source: DCO component
    AKRO FRAGRANCES (@akrofragrances) • Instagram photos and videos
  10. Start Active at 22 Aug 2026Source: DCO component
    A Scent You Crave Daily.

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

10 selected families

Aug 20254:5 · DCOInactive at 22 Aug 2026
Sept 20259:16 · DCOInactive at 22 Aug 2026
Oct 20259:16 · DCOInactive at 22 Aug 2026
Nov 20259:16 · DCOInactive at 22 Aug 2026
Dec 20259:16 · DCOInactive at 22 Aug 2026
Mar 20264:5 · ImageInactive at 22 Aug 2026
May 20264:5 · ImageInactive at 22 Aug 2026
Jun 20264:5 · ImageInactive at 22 Aug 2026
Jul 20264:5 · CarouselInactive at 22 Aug 2026
Aug 20269:16 · DCOActive at 22 Aug 2026

Selected family

Akro

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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