Maison intelligence / 15 markets

Tumi / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Tumi

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 322,000
Strongest market: US

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period: 858,400
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesJapanUnited KingdomGermanyTaiwanFranceSpainItalySingaporeUnited Arab EmiratesAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values

Exact monthly search values
Month	Total	United States	Japan	United Kingdom	Germany	Taiwan	France	Spain	Italy	Singapore	United Arab Emirates	Markets
Aug 2025	290,300	135,000	49,500	18,100	18,100	14,800	12,100	8,100	8,100	5,400	4,400	15
Sept 2025	289,800	135,000	49,500	18,100	18,100	14,800	12,100	8,100	8,100	5,400	4,400	15
Oct 2025	292,000	135,000	49,500	18,100	18,100	14,800	12,100	8,100	8,100	6,600	5,400	15
Nov 2025	371,500	201,000	49,500	22,200	22,200	14,800	12,100	8,100	9,900	8,100	6,600	15
Dec 2025	364,800	201,000	49,500	22,200	18,100	14,800	12,100	8,100	8,100	6,600	6,600	15
Jan 2026	290,200	135,000	49,500	18,100	14,800	12,100	12,100	9,900	8,100	6,600	6,600	15
Feb 2026	282,080	135,000	49,500	18,100	14,800	14,800	9,900	8,100	6,600	5,400	5,400	15
Mar 2026	288,700	135,000	49,500	18,100	18,100	14,800	12,100	8,100	6,600	6,600	3,600	15
Apr 2026	279,900	135,000	49,500	14,800	14,800	14,800	12,100	8,100	6,600	5,400	3,600	15
May 2026	289,700	135,000	49,500	18,100	14,800	14,800	12,100	8,100	8,100	6,600	5,400	15
Jun 2026	279,100	135,000	40,500	18,100	18,100	12,100	12,100	8,100	8,100	5,400	5,400	15
Jul 2026	289,600	135,000	49,500	18,100	18,100	12,100	12,100	9,900	8,100	5,400	5,400	15

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	405,000	405,000	+0 (+0.0%)
China CN	4,500	4,080	+420 (+10.3%)
Japan JP	139,500	148,500	-9,000 (-6.1%)
France FR	36,300	34,100	+2,200 (+6.5%)
United Kingdom GB	54,300	51,000	+3,300 (+6.5%)
Italy IT	24,300	19,800	+4,500 (+22.7%)
Germany DE	51,000	47,700	+3,300 (+6.9%)
South Korea KR	7,200	7,200	+0 (+0.0%)
Switzerland CH	7,200	7,200	+0 (+0.0%)
Hong Kong SAR HK	14,200	14,200	+0 (+0.0%)
United Arab Emirates AE	16,200	12,600	+3,600 (+28.6%)
Singapore SG	17,400	17,400	+0 (+0.0%)
Taiwan TW	39,000	44,400	-5,400 (-12.2%)
Saudi Arabia SA	16,200	13,200	+3,000 (+22.7%)
Spain ES	26,100	24,300	+1,800 (+7.4%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Luggage set has 7 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand: 322,000
Current demand rank: 91 / 396
Top percentile: Top 23.0%
Vs peer median: +381.4%
Last 90d momentum: +0.9%
Current demand quartile: Q1

Distribution

Where Tumi sits

Ranked by current demand · All 15 markets

Rank 91 / 396 · quartile Q1 · top 23.0%

Indexed movement

Tumi vs Luxury registry

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Tumi is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 72.2%
Markets: 15
Benchmark group: Luxury registry

Tumi share · Luxury registry median

United States165,000
Japan49,500
Germany18,100
United Kingdom18,100
Taiwan14,800
France12,100
Italy8,100
Spain8,100
Singapore6,600
Hong Kong SAR5,400
United Arab Emirates5,400
Saudi Arabia4,400
South Korea2,400
Switzerland2,400
China1,600

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Tumi share	Luxury registry median share
United States US	165,000	51.2%	31.6%
Japan JP	49,500	15.4%	2.4%
Germany DE	18,100	5.6%	7.5%
United Kingdom GB	18,100	5.6%	8.3%
Taiwan TW	14,800	4.6%	1.4%
France FR	12,100	3.8%	9.6%
Italy IT	8,100	2.5%	6.2%
Spain ES	8,100	2.5%	3.9%
Singapore SG	6,600	2.0%	1.0%
Hong Kong SAR HK	5,400	1.7%	1.5%
United Arab Emirates AE	5,400	1.7%	1.2%
Saudi Arabia SA	4,400	1.4%	0.7%
South Korea KR	2,400	0.7%	0.6%
Switzerland CH	2,400	0.7%	1.9%
China CN	1,600	0.5%	0.2%

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