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Maison intelligence / 15 markets

Martell / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Martell

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
35,810
All 15 approved markets
Strongest market
US
18,100 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
100,280
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomSingaporeFranceItalySpainGermanyTaiwanHong Kong SARJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES41,91031,43320,95510,4780TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomSingaporeFranceItalySpainGermanyTaiwanHong Kong SARJapanMarkets
Aug 202541,91022,2003,6002,9002,4004,4008801,9001,0001,00059015
Sept 202537,14018,1003,6002,9002,4002,9001,9001,9001,0001,00048015
Oct 202537,87018,1003,6002,9002,4001,9003,6001,6001,3001,00048015
Nov 202536,98018,1004,4002,9002,4001,3002,9001,6001,00088059015
Dec 202537,73018,1005,4002,9001,9001,6001,9001,9001,3001,00072015
Jan 202636,62018,1003,6002,9002,4001,3002,4001,6001,6001,30059015
Feb 202636,37018,1002,9003,6002,4001,3001,9001,3001,9001,60048015
Mar 202631,76014,8003,6002,9002,4001,3001,9001,6001,00088048015
Apr 202630,98014,8003,6002,4001,9001,6001,6001,90088088048015
May 202633,95018,1003,6002,4001,9001,9001,6001,60088072048015
Jun 202633,15018,1002,9002,4002,4002,4001,0001,30088059039015
Jul 202633,18018,1002,9002,4001,9002,4008801,90072072039015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US54,30047,700+6,600 (+13.8%)
China CN510550-40 (-7.3%)
Japan JP1,2601,440-180 (-12.5%)
France FR6,2006,700-500 (-7.5%)
United Kingdom GB9,40010,100-700 (-6.9%)
Italy IT6,7004,200+2,500 (+59.5%)
Germany DE4,8004,800+0 (+0.0%)
South Korea KR360590-230 (-39.0%)
Switzerland CH840900-60 (-6.7%)
Hong Kong SAR HK2,0303,360-1,330 (-39.6%)
United Arab Emirates AE450420+30 (+7.1%)
Singapore SG7,2008,900-1,700 (-19.1%)
Taiwan TW2,4803,780-1,300 (-34.4%)
Saudi Arabia SA270270+0 (+0.0%)
Spain ES3,4805,400-1,920 (-35.6%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
35,810
All 15 markets
Current demand rank
16 / 35
By current demand
Top percentile
Top 45.7%
Lower is stronger
Vs peer median
+12.2%
Wines and spirits peers
Last 90d momentum
+1.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Wines and spirits peers

Distribution

Where Martell sits

Ranked by current demand · All 15 markets
TopLower

Rank 16 / 35 · quartile Q2 · top 45.7%

Indexed movement

Martell vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Martell is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
18,100 current searches
Top-three share
68.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Martell share · Wines and spirits peers median
  1. United States18,100
  2. United Kingdom3,600
  3. Singapore2,900
  4. France2,400
  5. Italy1,900
  6. Spain1,900
  7. Germany1,600
  8. Hong Kong SAR1,000
  9. Taiwan1,000
  10. Japan480
  11. Switzerland320
  12. South Korea210
  13. China170
  14. United Arab Emirates140
  15. Saudi Arabia90
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentMartell shareWines and spirits peers median share
United States US18,10050.5%28.3%
United Kingdom GB3,60010.1%10.1%
Singapore SG2,9008.1%1.1%
France FR2,4006.7%14.7%
Italy IT1,9005.3%5.8%
Spain ES1,9005.3%3.8%
Germany DE1,6004.5%7.6%
Hong Kong SAR HK1,0002.8%1.5%
Taiwan TW1,0002.8%0.9%
Japan JP4801.3%1.3%
Switzerland CH3200.9%1.8%
South Korea KR2100.6%0.6%
China CN1700.5%0.1%
United Arab Emirates AE1400.4%0.5%
Saudi Arabia SA900.3%0.1%

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