TheDetailDepartment Agency

Maisons

Categories

Verticals

Agency

Maison intelligence / 15 markets

Lorenzo Pazzaglia / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

Discover our services

01 / Overview

What changed for Lorenzo Pazzaglia

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
11,730
All 15 approved markets
Strongest market
IT
3,600 monthly searches
Meta observations
1
Observed paid placements
Active at 22 Aug 2026
0
Observed paid activity

Observed activity

Jun 2026 carried the highest observed start volume.

1 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
43,840
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyUnited StatesSpainGermanyUnited KingdomFranceSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.8,1006,0754,0502,0250MARKET SERIES18,81014,1089,4054,7030TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalItalyUnited StatesSpainGermanyUnited KingdomFranceSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeMarkets
Jul 2025UnknownUnknownUnknown1,600UnknownUnknownUnknownUnknownUnknownUnknownUnknown2
Aug 202511,6902,9002,9002,4008801,0007202103201707015
Sept 202510,8702,9002,9001,9008808805901703201709015
Oct 202511,5402,4003,6002,4008808805901703201705015
Nov 202510,5402,9002,9001,6001,0008805901702601403015
Dec 202511,9903,6003,6001,9008808805901701401105015
Jan 202610,5302,9002,9001,9008807205902101701107015
Feb 20269,2902,4002,4001,600880880590170170903015
Mar 202612,0002,9003,6001,9001,0001,0008802601701704015
Apr 202612,0703,6002,9001,9001,0008801,0002602101704015
May 202612,9604,4002,9001,9001,0008801,0003202102105015
Jun 202618,8108,1003,6002,4001,6001,0001,0004802602107015
Jul 2026Unknown4,4003,600Unknown1,3008808802102102607012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US9,4008,900+500 (+5.6%)
China CN3030+0 (+0.0%)
Japan JP13070+60 (+85.7%)
France FR3,0002,060+940 (+45.6%)
United Kingdom GB2,7602,600+160 (+6.2%)
Italy IT16,1008,200+7,900 (+96.3%)
Germany DE3,6002,760+840 (+30.4%)
South Korea KR3040-10 (-25.0%)
Switzerland CH1,060640+420 (+65.6%)
Hong Kong SAR HK6070-10 (-14.3%)
United Arab Emirates AE680510+170 (+33.3%)
Singapore SG160140+20 (+14.3%)
Taiwan TW4030+10 (+33.3%)
Saudi Arabia SA590370+220 (+59.5%)
Spain ES6,2005,400+800 (+14.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
11,730
All 15 markets
Current demand rank
49 / 66
By current demand
Top percentile
Top 74.2%
Lower is stronger
Vs peer median
-64.3%
Beauty and fragrance peers
Last 90d momentum
+36.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Lorenzo Pazzaglia sits

Ranked by current demand · All 15 markets
TopLower

Rank 49 / 66 · quartile Q3 · top 74.2%

Indexed movement

Lorenzo Pazzaglia vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Lorenzo Pazzaglia is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
3,600 current searches
Top-three share
71.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Lorenzo Pazzaglia share · Beauty and fragrance peers median
  1. Italy3,600
  2. United States2,900
  3. Spain1,900
  4. Germany1,000
  5. United Kingdom880
  6. France720
  7. Switzerland210
  8. United Arab Emirates210
  9. Saudi Arabia170
  10. Singapore50
  11. Japan40
  12. Hong Kong SAR20
  13. China10
  14. South Korea10
  15. Taiwan10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentLorenzo Pazzaglia shareBeauty and fragrance peers median share
Italy IT3,60030.7%4.3%
United States US2,90024.7%28.0%
Spain ES1,90016.2%4.0%
Germany DE1,0008.5%7.2%
United Kingdom GB8807.5%7.6%
France FR7206.1%9.4%
Switzerland CH2101.8%1.8%
United Arab Emirates AE2101.8%1.3%
Saudi Arabia SA1701.4%0.8%
Singapore SG500.4%1.0%
Japan JP400.3%1.8%
Hong Kong SAR HK200.2%1.7%
China CN100.1%0.2%
South Korea KR100.1%0.6%
Taiwan TW100.1%2.0%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
1
Active at 22 Aug 2026
0
Inactive
1

Paid placements

Instagram
1

Formats

Video
1

Calls to action

Visit Instagram profile
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 22 Aug 2026Source: video preview
    Product catalogue variant

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

1 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

1 selected families

Jun 20269:16 · VideoInactive at 22 Aug 2026

Selected family

Lorenzo Pazzaglia

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

Next question

Turn a bounded observation into a checked decision.

Bring the question to the Department; this page does not launch or change a provider.

Discover our services
Discover our servicesdetail-department.com