Maison intelligence / 15 markets

Breitling / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Breitling

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 300,190
Strongest market: US

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period: 811,570
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesGermanyFranceUnited KingdomItalySwitzerlandSpainUnited Arab EmiratesJapanSingaporeAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values

Exact monthly search values
Month	Total	United States	Germany	France	United Kingdom	Italy	Switzerland	Spain	United Arab Emirates	Japan	Singapore	Markets
Aug 2025	324,690	90,500	74,000	40,500	33,100	27,100	18,100	18,100	5,400	4,400	3,600	15
Sept 2025	288,890	90,500	49,500	40,500	33,100	22,200	18,100	14,800	4,400	4,400	3,600	15
Oct 2025	300,160	90,500	60,500	40,500	33,100	22,200	18,100	14,800	4,400	4,400	3,600	15
Nov 2025	300,460	90,500	60,500	40,500	33,100	22,200	18,100	12,100	5,400	4,400	4,400	15
Dec 2025	330,570	90,500	74,000	49,500	33,100	27,100	22,200	14,800	4,400	4,400	2,900	15
Jan 2026	300,370	90,500	74,000	33,100	33,100	22,200	14,800	12,100	4,400	5,400	3,600	15
Feb 2026	271,120	74,000	49,500	40,500	33,100	22,200	18,100	14,800	4,400	3,600	2,900	15
Mar 2026	257,460	74,000	49,500	33,100	33,100	22,200	14,800	12,100	3,600	4,400	2,900	15
Apr 2026	271,670	90,500	49,500	33,100	27,100	22,200	18,100	12,100	3,600	4,400	2,900	15
May 2026	312,590	90,500	60,500	49,500	33,100	27,100	18,100	14,800	4,400	3,600	2,900	15
Jun 2026	247,660	74,000	49,500	33,100	27,100	18,100	14,800	12,100	4,400	3,600	2,900	15
Jul 2026	251,320	74,000	49,500	33,100	27,100	22,200	14,800	12,100	3,600	3,600	2,900	15

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	238,500	238,500	+0 (+0.0%)
China CN	1,190	1,390	-200 (-14.4%)
Japan JP	10,800	12,400	-1,600 (-12.9%)
France FR	115,700	106,700	+9,000 (+8.4%)
United Kingdom GB	87,300	93,300	-6,000 (-6.4%)
Italy IT	67,400	66,600	+800 (+1.2%)
Germany DE	159,500	148,500	+11,000 (+7.4%)
South Korea KR	2,880	2,760	+120 (+4.3%)
Switzerland CH	47,700	51,000	-3,300 (-6.5%)
Hong Kong SAR HK	9,400	8,700	+700 (+8.0%)
United Arab Emirates AE	12,400	11,600	+800 (+6.9%)
Singapore SG	8,700	8,700	+0 (+0.0%)
Taiwan TW	5,700	5,400	+300 (+5.6%)
Saudi Arabia SA	5,400	5,700	-300 (-5.3%)
Spain ES	39,000	39,000	+0 (+0.0%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 300,190
Current demand rank: 12 / 60
Top percentile: Top 20.0%
Vs peer median: +587.7%
Last 90d momentum: +1.4%
Current demand quartile: Q1

Distribution

Where Breitling sits

Ranked by current demand · All 15 markets

Rank 12 / 60 · quartile Q1 · top 20.0%

Indexed movement

Breitling vs Watches peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Breitling is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 63.8%
Markets: 15
Benchmark group: Watches peers

Breitling share · Watches peers median

United States90,500
Germany60,500
France40,500
United Kingdom33,100
Italy22,200
Switzerland18,100
Spain14,800
Japan4,400
United Arab Emirates4,400
Singapore3,600
Hong Kong SAR2,900
Saudi Arabia1,900
Taiwan1,900
South Korea1,000
China390

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Breitling share	Watches peers median share
United States US	90,500	30.1%	29.3%
Germany DE	60,500	20.2%	9.0%
France FR	40,500	13.5%	11.4%
United Kingdom GB	33,100	11.0%	7.8%
Italy IT	22,200	7.4%	7.8%
Switzerland CH	18,100	6.0%	6.3%
Spain ES	14,800	4.9%	4.9%
Japan JP	4,400	1.5%	2.7%
United Arab Emirates AE	4,400	1.5%	2.1%
Singapore SG	3,600	1.2%	2.1%
Hong Kong SAR HK	2,900	1.0%	1.8%
Saudi Arabia SA	1,900	0.6%	0.9%
Taiwan TW	1,900	0.6%	1.6%
South Korea KR	1,000	0.3%	0.8%
China CN	390	0.1%	0.2%

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