TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Yamazaki / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Yamazaki

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
86,320
All 15 approved markets
Strongest market
JP
18,100 monthly searches

Search read

JP is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
246,320
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesJapanTaiwanFranceHong Kong SARSpainGermanyUnited KingdomSingaporeItalyAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES97,42073,06548,71024,3550TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesJapanTaiwanFranceHong Kong SARSpainGermanyUnited KingdomSingaporeItalyMarkets
Aug 202581,30022,20014,8008,1009,9006,6006,6003,6002,9002,9001,60015
Sept 202581,78018,10018,10012,1008,1006,6006,6003,6002,4002,9001,30015
Oct 202582,17018,10018,1009,9008,1006,6008,1003,6002,9002,9001,60015
Nov 202597,42022,20022,20014,8008,1008,1008,1004,4002,9002,9001,90015
Dec 202594,08022,20018,10014,8008,1008,1008,1003,6003,6002,9002,40015
Jan 202689,14022,20018,10012,1008,1008,1006,6004,4002,9002,4001,90015
Feb 202677,23014,80018,1009,9008,1008,1006,6003,6002,9001,9001,30015
Mar 202694,75014,80022,20018,1009,9009,9008,1003,6002,4002,4001,30015
Apr 202696,92018,10018,10027,1008,1008,1006,6002,9002,9001,9001,30015
May 202692,75022,20018,10018,1008,1008,1006,6002,9002,9002,4001,30015
Jun 202677,64018,10014,80014,8006,6008,1005,4002,9002,4001,9001,00015
Jul 202675,93018,10014,80012,1006,6008,1005,4002,9002,4002,4001,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US58,40047,700+10,700 (+22.4%)
China CN550560-10 (-1.8%)
Japan JP47,70058,400-10,700 (-18.3%)
France FR21,30026,100-4,800 (-18.4%)
United Kingdom GB7,7008,200-500 (-6.1%)
Italy IT3,6003,900-300 (-7.7%)
Germany DE8,70010,100-1,400 (-13.9%)
South Korea KR2,0302,320-290 (-12.5%)
Switzerland CH1,7902,030-240 (-11.8%)
Hong Kong SAR HK24,30026,100-1,800 (-6.9%)
United Arab Emirates AE730640+90 (+14.1%)
Singapore SG6,7006,200+500 (+8.1%)
Taiwan TW45,00055,100-10,100 (-18.3%)
Saudi Arabia SA420250+170 (+68.0%)
Spain ES17,40021,300-3,900 (-18.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
86,320
All 15 markets
Current demand rank
7 / 35
By current demand
Top percentile
Top 20.0%
Lower is stronger
Vs peer median
+170.3%
Wines and spirits peers
Last 90d momentum
-8.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Wines and spirits peers

Distribution

Where Yamazaki sits

Ranked by current demand · All 15 markets
TopLower

Rank 7 / 35 · quartile Q1 · top 20.0%

Indexed movement

Yamazaki vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Yamazaki is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Japan
18,100 current searches
Top-three share
59.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Yamazaki share · Wines and spirits peers median
  1. Japan18,100
  2. United States18,100
  3. Taiwan14,800
  4. France8,100
  5. Hong Kong SAR8,100
  6. Spain6,600
  7. Germany3,600
  8. United Kingdom2,900
  9. Singapore2,400
  10. Italy1,600
  11. South Korea720
  12. Switzerland720
  13. United Arab Emirates260
  14. China210
  15. Saudi Arabia110
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentYamazaki shareWines and spirits peers median share
Japan JP18,10021.0%1.3%
United States US18,10021.0%28.3%
Taiwan TW14,80017.1%0.9%
France FR8,1009.4%14.7%
Hong Kong SAR HK8,1009.4%1.5%
Spain ES6,6007.6%3.8%
Germany DE3,6004.2%7.6%
United Kingdom GB2,9003.4%10.1%
Singapore SG2,4002.8%1.1%
Italy IT1,6001.9%5.8%
South Korea KR7200.8%0.6%
Switzerland CH7200.8%1.8%
United Arab Emirates AE2600.3%0.5%
China CN2100.2%0.1%
Saudi Arabia SA1100.1%0.1%

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