Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
6,000
All 15 approved markets
Strongest market
US
1,600 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":1600,"history":{"2025-08":1000,"2025-09":1600,"2025-10":1300,"2025-11":1300,"2025-12":1600,"2026-01":1600,"2026-02":1300,"2026-03":1300,"2026-04":2900,"2026-05":1600,"2026-06":1300,"2026-07":1900}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":880,"history":{"2025-08":480,"2025-09":590,"2025-10":880,"2025-11":880,"2025-12":720,"2026-01":720,"2026-02":720,"2026-03":880,"2026-04":880,"2026-05":1000,"2026-06":1300,"2026-07":1300}},{"market":"FR","name":"France","current":720,"history":{"2025-08":320,"2025-09":1000,"2025-10":1600,"2025-11":480,"2025-12":480,"2026-01":480,"2026-02":480,"2026-03":590,"2026-04":1000,"2026-05":1300,"2026-06":480,"2026-07":480}},{"market":"GB","name":"United Kingdom","current":390,"history":{"2025-08":260,"2025-09":320,"2025-10":390,"2025-11":320,"2025-12":320,"2026-01":390,"2026-02":320,"2026-03":320,"2026-04":320,"2026-05":390,"2026-06":880,"2026-07":390}},{"market":"IT","name":"Italy","current":1000,"history":{"2025-08":720,"2025-09":1300,"2025-10":1000,"2025-11":1300,"2025-12":880,"2026-01":880,"2026-02":1000,"2026-03":1000,"2026-04":1300,"2026-05":1000,"2026-06":880,"2026-07":1300}},{"market":"DE","name":"Germany","current":390,"history":{"2025-08":320,"2025-09":320,"2025-10":390,"2025-11":320,"2025-12":320,"2026-01":390,"2026-02":320,"2026-03":320,"2026-04":320,"2026-05":390,"2026-06":390,"2026-07":390}},{"market":"KR","name":"South Korea","current":40,"history":{"2025-08":40,"2025-09":30,"2025-10":20,"2025-11":30,"2025-12":30,"2026-01":40,"2026-02":50,"2026-03":50,"2026-04":40,"2026-05":70,"2026-06":40,"2026-07":50}},{"market":"CH","name":"Switzerland","current":320,"history":{"2025-08":170,"2025-09":480,"2025-10":480,"2025-11":210,"2025-12":170,"2026-01":210,"2026-02":170,"2026-03":210,"2026-04":590,"2026-05":480,"2026-06":260,"2026-07":210}},{"market":"HK","name":"Hong Kong SAR","current":210,"history":{"2025-08":90,"2025-09":70,"2025-10":170,"2025-11":1000,"2025-12":170,"2026-01":90,"2026-02":90,"2026-03":90,"2026-04":70,"2026-05":110,"2026-06":110,"2026-07":110}},{"market":"AE","name":"United Arab Emirates","current":140,"history":{"2025-08":90,"2025-09":110,"2025-10":110,"2025-11":320,"2025-12":140,"2026-01":140,"2026-02":140,"2026-03":90,"2026-04":70,"2026-05":90,"2026-06":110,"2026-07":90}},{"market":"SG","name":"Singapore","current":70,"history":{"2025-08":70,"2025-09":50,"2025-10":70,"2025-11":70,"2025-12":50,"2026-01":50,"2026-02":70,"2026-03":90,"2026-04":70,"2026-05":110,"2026-06":90,"2026-07":90}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":70,"2025-09":30,"2025-10":50,"2025-11":70,"2025-12":90,"2026-01":70,"2026-02":90,"2026-03":140,"2026-04":70,"2026-05":110,"2026-06":110,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":50,"history":{"2025-08":90,"2025-09":50,"2025-10":50,"2025-11":40,"2025-12":40,"2026-01":50,"2026-02":70,"2026-03":50,"2026-04":40,"2026-05":50,"2026-06":50,"2026-07":70}},{"market":"ES","name":"Spain","current":90,"history":{"2025-08":50,"2025-09":90,"2025-10":70,"2025-11":70,"2025-12":70,"2026-01":110,"2026-02":70,"2026-03":70,"2026-04":90,"2026-05":90,"2026-06":90,"2026-07":90}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
19,490
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesItalyJapanFranceUnited KingdomGermanySwitzerlandHong Kong SARUnited Arab EmiratesTaiwanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
Italy
Japan
France
United Kingdom
Germany
Switzerland
Hong Kong SAR
United Arab Emirates
Taiwan
Markets
Aug 2025
3,780
1,000
720
480
320
260
320
170
90
90
70
15
Sept 2025
6,060
1,600
1,300
590
1,000
320
320
480
70
110
30
15
Oct 2025
6,590
1,300
1,000
880
1,600
390
390
480
170
110
50
15
Nov 2025
6,430
1,300
1,300
880
480
320
320
210
1,000
320
70
15
Dec 2025
5,090
1,600
880
720
480
320
320
170
170
140
90
15
Jan 2026
5,230
1,600
880
720
480
390
390
210
90
140
70
15
Feb 2026
4,900
1,300
1,000
720
480
320
320
170
90
140
90
15
Mar 2026
5,220
1,300
1,000
880
590
320
320
210
90
90
140
15
Apr 2026
7,770
2,900
1,300
880
1,000
320
320
590
70
70
70
15
May 2026
6,800
1,600
1,000
1,000
1,300
390
390
480
110
90
110
15
Jun 2026
6,100
1,300
880
1,300
480
880
390
260
110
110
110
15
Jul 2026
6,590
1,900
1,300
1,300
480
390
390
210
110
90
110
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
4,800
5,500
-700 (-12.7%)
China CN
30
40
-10 (-25.0%)
Japan JP
3,600
2,480
+1,120 (+45.2%)
France FR
2,260
2,070
+190 (+9.2%)
United Kingdom GB
1,660
960
+700 (+72.9%)
Italy IT
3,180
3,300
-120 (-3.6%)
Germany DE
1,170
960
+210 (+21.9%)
South Korea KR
160
140
+20 (+14.3%)
Switzerland CH
950
970
-20 (-2.1%)
Hong Kong SAR HK
330
250
+80 (+32.0%)
United Arab Emirates AE
290
300
-10 (-3.3%)
Singapore SG
290
230
+60 (+26.1%)
Taiwan TW
330
300
+30 (+10.0%)
Saudi Arabia SA
170
160
+10 (+6.3%)
Spain ES
270
230
+40 (+17.4%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Luggage set has 7 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"serapian","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":7,"luxuryEligible":396,"category":"luggage","categoryLabel":"Luggage","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Wonders","c":"events_fairs","v":[3600,20,260,1900,1300,590,1300,90,3600,170,170,210,70,40,320],"cu":[2770,30,300,1860,950,420,700,140,1570,280,140,250,120,50,370],"pu":[38100,180,1950,17600,12300,4920,12000,800,32400,1560,1520,2100,540,450,2580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"frieze","n":"Frieze","c":"events_fairs","v":[22200,70,480,590,8100,590,720,880,170,210,260,260,260,140,390],"cu":[54000,150,1260,1550,13200,1590,2320,1660,450,510,680,550,600,340,970],"pu":[71500,170,1660,1660,15200,1440,2160,1700,480,550,560,630,730,360,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tefaf","n":"TEFAF","c":"events_fairs","v":[1900,10,90,720,480,390,720,40,140,40,20,20,30,10,210],"cu":[13300,40,230,1170,900,660,570,120,210,100,60,50,80,30,250],"pu":[5180,50,440,4680,3100,2750,5720,230,900,160,80,90,80,40,1670],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"design-miami","n":"Design 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Current demand
6,000
All 15 markets
Current demand rank
363 / 396
By current demand
Top percentile
Top 91.7%
Lower is stronger
Vs peer median
-91.0%
Luxury registry
Last 90d momentum
+8.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Luxury registry
Distribution
Where Serapian sits
Ranked by current demand · All 15 markets
Rank 363 / 396 · quartile Q4 · top 91.7%
Indexed movement
Serapian vs Luxury registry
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Serapian is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
1,600 current searches
Top-three share
58%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Serapian share · Luxury registry median
United States1,600
Italy1,000
Japan880
France720
Germany390
United Kingdom390
Switzerland320
Hong Kong SAR210
United Arab Emirates140
Spain90
Taiwan90
Singapore70
Saudi Arabia50
South Korea40
China10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Serapian share
Luxury registry median share
United States US
1,600
26.7%
31.6%
Italy IT
1,000
16.7%
6.2%
Japan JP
880
14.7%
2.4%
France FR
720
12.0%
9.6%
Germany DE
390
6.5%
7.5%
United Kingdom GB
390
6.5%
8.3%
Switzerland CH
320
5.3%
1.9%
Hong Kong SAR HK
210
3.5%
1.5%
United Arab Emirates AE
140
2.3%
1.2%
Spain ES
90
1.5%
3.9%
Taiwan TW
90
1.5%
1.4%
Singapore SG
70
1.2%
1.0%
Saudi Arabia SA
50
0.8%
0.7%
South Korea KR
40
0.7%
0.6%
China CN
10
0.2%
0.2%
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