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Maison intelligence / 15 markets

Sotheby's / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Sotheby's

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
176,270
All 15 approved markets
Strongest market
US
74,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
526,790
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceUnited KingdomItalyGermanySpainSwitzerlandHong Kong SARUnited Arab EmiratesJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.110,00082,50055,00027,5000MARKET SERIES227,710170,783113,85556,9280TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceUnited KingdomItalyGermanySpainSwitzerlandHong Kong SARUnited Arab EmiratesJapanMarkets
Aug 2025152,90074,00018,10018,1009,90012,1005,4004,4003,6001,9001,30015
Sept 2025182,89074,00027,10027,10014,80012,1006,6006,6005,4002,4001,60015
Oct 2025188,79074,00027,10027,10014,80018,1006,6008,1004,4002,4001,60015
Nov 2025227,710110,00027,10027,10018,10014,8008,1008,1004,4002,9002,40015
Dec 2025161,57074,00022,20018,10012,10012,1005,4005,4003,6002,9001,60015
Jan 2026165,90074,00022,20022,20012,10012,1006,6005,4002,9002,4001,60015
Feb 2026165,36074,00022,20022,20014,80012,1005,4005,4002,4002,4001,30015
Mar 2026176,85074,00027,10022,20014,80012,1006,6006,6005,4001,6001,90015
Apr 2026177,26074,00027,10022,20014,80012,1006,6006,6005,4001,9001,60015
May 2026192,39090,50027,10022,20014,80012,1006,6006,6004,4001,9001,60015
Jun 2026175,70074,00027,10027,10014,8009,9005,4005,4003,6002,4001,60015
Jul 2026158,70074,00022,20022,20012,1009,9004,4004,4002,9001,6001,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US238,500222,000+16,500 (+7.4%)
China CN1,1901,330-140 (-10.5%)
Japan JP4,5004,800-300 (-6.3%)
France FR76,40076,400+0 (+0.0%)
United Kingdom GB71,50066,600+4,900 (+7.4%)
Italy IT41,70044,400-2,700 (-6.1%)
Germany DE31,90036,300-4,400 (-12.1%)
South Korea KR2,3202,480-160 (-6.5%)
Switzerland CH16,40018,600-2,200 (-11.8%)
Hong Kong SAR HK10,90013,200-2,300 (-17.4%)
United Arab Emirates AE5,9005,900+0 (+0.0%)
Singapore SG4,5004,500+0 (+0.0%)
Taiwan TW2,7602,590+170 (+6.6%)
Saudi Arabia SA1,9201,770+150 (+8.5%)
Spain ES16,40018,600-2,200 (-11.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Auctions and collectibles set has 5 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
176,270
All 15 markets
Current demand rank
125 / 396
By current demand
Top percentile
Top 31.6%
Lower is stronger
Vs peer median
+163.5%
Luxury registry
Last 90d momentum
+1.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Luxury registry

Distribution

Where Sotheby's sits

Ranked by current demand · All 15 markets
TopLower

Rank 125 / 396 · quartile Q2 · top 31.6%

Indexed movement

Sotheby's vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Sotheby's is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
74,000 current searches
Top-three share
69.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Sotheby's share · Luxury registry median
  1. United States74,000
  2. France27,100
  3. United Kingdom22,200
  4. Italy14,800
  5. Germany12,100
  6. Spain6,600
  7. Switzerland6,600
  8. Hong Kong SAR4,400
  9. United Arab Emirates2,400
  10. Japan1,600
  11. Singapore1,600
  12. South Korea880
  13. Taiwan880
  14. Saudi Arabia720
  15. China390
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSotheby's shareLuxury registry median share
United States US74,00042.0%31.6%
France FR27,10015.4%9.6%
United Kingdom GB22,20012.6%8.3%
Italy IT14,8008.4%6.2%
Germany DE12,1006.9%7.5%
Spain ES6,6003.7%3.9%
Switzerland CH6,6003.7%1.9%
Hong Kong SAR HK4,4002.5%1.5%
United Arab Emirates AE2,4001.4%1.2%
Japan JP1,6000.9%2.4%
Singapore SG1,6000.9%1.0%
South Korea KR8800.5%0.6%
Taiwan TW8800.5%1.4%
Saudi Arabia SA7200.4%0.7%
China CN3900.2%0.2%

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