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Maisons

Luxury intelligence / Watches

Watches in motion

A category-level readout of 60 eligible Maisons across the fixed 15-market Search view.

Search Demand · 15 markets
60eligible MaisonsAll 15 markets by default

01 / Category readout

The numbers that matter

Observed

Branded Search demand across 60 eligible Watches Maisons in the fixed 15-market luxury view. Search volume is shown as returned for the selected market and period; unavailable values stay unavailable.

Current demand
10,686,520
All 15 markets
Median Maison
43,650
Current demand
Last 90d momentum
+4.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Eligible Maisons
60
Complete 15-market rows
Strongest market
United States
By current demand
Leading Maison
Rolex
2,230,900
Ranking metric

Watches is ranked across complete rows; ties resolve alphabetically.

02 / Distribution

A category with shape

The diamond places the category's median against its Maison distribution while keeping the Luxury median visible as context.

Distribution

How the category is distributed

Current demand · All 15 markets
LowerHigher

Watches Current demand median 43,650 · Luxury Current demand median 66,885 · Q1 to Q4 show the Maison distribution

03 / Indexed movement

Category demand over time

Monthly branded Search demand, indexed to the first shared non-zero month. Category median and Luxury median are neutral reference series.

Indexed monthly branded Search demand for the Watches median and the Luxury median. The first shared non-zero month is 100; this is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

04 / Market footprint

Where demand is concentrated

All 15 markets

The category share of the fixed 15-market Search view, compared with the Luxury registry share. Bars describe demand distribution, not performance.

WatchesLuxury
  1. United States3,880,250
  2. France1,314,380
  3. Italy1,097,090
  4. Germany1,080,950
  5. United Kingdom1,039,710
  6. Spain652,880
  7. Switzerland443,950
  8. Japan263,390
  9. United Arab Emirates192,790
  10. Singapore190,750
  11. Taiwan176,630
  12. Hong Kong SAR171,850
  13. Saudi Arabia107,330
  14. South Korea52,660
  15. China21,910

05 / Maison ranking

Every eligible Maison

60 rows

Searchable and sortable links into the exact Maison pages generated from the same retained Search projection.

Eligible Watches Maisons
#MaisonCurrent demandLast 90d momentum
1RolexWatches2,230,900-5.7%
2HamiltonWatches1,143,300+1.9%
3OmegaWatches842,000+18.1%
4Patek PhilippeWatches767,900+12.2%
5Audemars PiguetWatches641,100+142.3%
6TAG HeuerWatches535,680+13.7%
7TudorWatches516,720-0.7%
8Richard MilleWatches454,880+19.8%
9Grand SeikoWatches328,980+28.1%
10ZenithWatches309,080+12.4%
11LonginesWatches302,820+24.8%
12BreitlingWatches300,190+1.4%
13Vacheron ConstantinWatches279,590+15.9%
14Jaeger-LeCoultreWatches191,580+5.7%
15HublotWatches191,190+2.0%
16PaneraiWatches117,560+4.3%
17Frédérique ConstantWatches113,680+14.4%
18ChopardWatches111,010-1.0%
19PiagetWatches102,380-5.4%
20MINGWatches94,320-9.2%
21OrisWatches83,630-0.4%
22AlpinaWatches81,700+9.3%
23RadoWatches72,260+15.3%
24SinnWatches69,110+3.1%
25BlancpainWatches68,930+37.7%
26CorumWatches59,670+3.5%
27Bell & RossWatches53,680+3.7%
28Maurice LacroixWatches51,680+19.1%
29BreguetWatches48,480+17.9%
30F.P. JourneWatches48,360+11.4%
31Raymond WeilWatches38,940+18.7%
32Girard-PerregauxWatches36,460+12.6%
33Ulysse NardinWatches34,580-1.8%
34JunghansWatches34,250+2.0%
35Franck MullerWatches34,040+4.8%
36Jacob & CoWatches31,060+15.2%
37IWC SchaffhausenWatches23,080+1.1%
38NOMOS GlashütteWatches20,430+11.6%
39NorqainWatches19,520-1.6%
40A. Lange & SöhneWatches18,620+14.4%
41H. Moser & CieWatches17,840+4.5%
42BremontWatches15,270-4.8%
43Roger DubuisWatches14,810-22.4%
44Glashütte OriginalWatches14,560+14.1%
45Parmigiani FleurierWatches13,770+13.6%
46Greubel ForseyWatches11,680-4.1%
47MB&FWatches11,370+4.2%
48Laurent FerrierWatches10,890+7.0%
49BovetWatches9,500-20.9%
50Baume & MercierWatches9,470+9.5%
51CzapekWatches8,980-0.3%
52UrwerkWatches7,580+3.7%
53De BethuneWatches7,540+10.2%
54Carl F. BuchererWatches6,930-9.8%
55RessenceWatches5,660+16.0%
56Louis MoinetWatches5,410-30.0%
57TrilobeWatches3,740+1.4%
58Armin StromWatches3,510-8.9%
59Arnold & SonWatches3,490-8.4%
60Eberhard & CoWatches1,180-3.9%

Search Demand is a licensed aggregate of branded exact-keyword observations across the fixed 15-market view. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

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