Maison intelligence / 15 markets

Diptyque / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Diptyque

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 563,800
Strongest market: US
Meta observations: 200
Active at 23 Aug 2026: 17

Observed activity

Jun 2026 carried the highest observed start volume.

34 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 1,493,600
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesFranceTaiwanUnited KingdomJapanGermanyItalyHong Kong SARSpainSingaporeAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	France	Taiwan	United Kingdom	Japan	Germany	Italy	Hong Kong SAR	Spain	Singapore	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	14,800	Unknown	2
Aug 2025	533,200	165,000	74,000	60,500	49,500	60,500	33,100	18,100	22,200	14,800	12,100	15
Sept 2025	508,900	165,000	74,000	49,500	60,500	49,500	27,100	18,100	18,100	14,800	12,100	15
Oct 2025	617,000	165,000	90,500	74,000	74,000	74,000	40,500	22,200	27,100	14,800	12,100	15
Nov 2025	823,500	246,000	135,000	90,500	110,000	74,000	49,500	33,100	27,100	18,100	14,800	15
Dec 2025	944,000	301,000	165,000	90,500	110,000	90,500	49,500	40,500	33,100	22,200	14,800	15
Jan 2026	553,400	165,000	90,500	60,500	60,500	60,500	33,100	18,100	18,100	14,800	9,900	15
Feb 2026	486,500	135,000	74,000	60,500	49,500	60,500	27,100	18,100	22,200	12,100	9,900	15
Mar 2026	550,500	165,000	90,500	60,500	60,500	60,500	33,100	18,100	18,100	12,100	9,900	15
Apr 2026	450,700	135,000	74,000	49,500	40,500	49,500	27,100	18,100	14,800	12,100	9,900	15
May 2026	521,200	165,000	90,500	60,500	49,500	49,500	27,100	18,100	18,100	12,100	9,900	15
Jun 2026	521,700	165,000	90,500	49,500	49,500	60,500	27,100	18,100	18,100	12,100	9,900	15
Jul 2026	Unknown	165,000	90,500	49,500	40,500	49,500	27,100	18,100	Unknown	Unknown	9,900	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	465,000	465,000	+0 (+0.0%)
China CN	4,500	4,500	+0 (+0.0%)
Japan JP	159,500	181,500	-22,000 (-12.1%)
France FR	255,000	255,000	+0 (+0.0%)
United Kingdom GB	139,500	170,500	-31,000 (-18.2%)
Italy IT	54,300	54,300	+0 (+0.0%)
Germany DE	81,300	93,300	-12,000 (-12.9%)
South Korea KR	13,200	11,700	+1,500 (+12.8%)
Switzerland CH	15,200	15,200	+0 (+0.0%)
Hong Kong SAR HK	51,000	58,400	-7,400 (-12.7%)
United Arab Emirates AE	16,400	17,400	-1,000 (-5.7%)
Singapore SG	29,700	29,700	+0 (+0.0%)
Taiwan TW	159,500	181,500	-22,000 (-12.1%)
Saudi Arabia SA	13,200	13,400	-200 (-1.5%)
Spain ES	36,300	39,000	-2,700 (-6.9%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 563,800
Current demand rank: 3 / 66
Top percentile: Top 4.5%
Vs peer median: +1613.7%
Last 90d momentum: +3.5%
Current demand quartile: Q1

Distribution

Where Diptyque sits

Ranked by current demand · All 15 markets

Rank 3 / 66 · quartile Q1 · top 4.5%

Indexed movement

Diptyque vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Diptyque is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 56%
Markets: 15
Benchmark group: Beauty and fragrance peers

Diptyque share · Beauty and fragrance peers median

United States165,000
France90,500
Japan60,500
Taiwan60,500
United Kingdom60,500
Germany33,100
Hong Kong SAR22,200
Italy22,200
Spain14,800
Singapore12,100
United Arab Emirates6,600
Switzerland5,400
Saudi Arabia4,400
South Korea4,400
China1,600

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Diptyque share	Beauty and fragrance peers median share
United States US	165,000	29.3%	28.0%
France FR	90,500	16.1%	9.4%
Japan JP	60,500	10.7%	1.8%
Taiwan TW	60,500	10.7%	2.0%
United Kingdom GB	60,500	10.7%	7.6%
Germany DE	33,100	5.9%	7.2%
Hong Kong SAR HK	22,200	3.9%	1.7%
Italy IT	22,200	3.9%	4.3%
Spain ES	14,800	2.6%	4.0%
Singapore SG	12,100	2.1%	1.0%
United Arab Emirates AE	6,600	1.2%	1.3%
Switzerland CH	5,400	1.0%	1.8%
Saudi Arabia SA	4,400	0.8%	0.8%
South Korea KR	4,400	0.8%	0.6%
China CN	1,600	0.3%	0.2%

06 / Creatives

The message in market

Observed set

12 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

12 selected families

Next question

Turn a bounded observation into a checked decision.

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Diptyque / Intelligence

What changed for Diptyque

Jun 2026 carried the highest observed start volume.

US is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Diptyque sits

Diptyque vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.