TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Caran d'Ache / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Caran d'Ache

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
67,220
All 15 approved markets
Strongest market
CH
18,100 monthly searches

Search read

CH is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
162,470
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
SwitzerlandFranceUnited StatesGermanyItalyUnited KingdomSpainJapanHong Kong SARTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.33,10024,82516,5508,2750MARKET SERIES107,04080,28053,52026,7600TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalSwitzerlandFranceUnited StatesGermanyItalyUnited KingdomSpainJapanHong Kong SARTaiwanMarkets
Aug 202561,37018,1009,9009,9008,1004,4004,4002,4001,30072072015
Sept 202565,25018,1009,9009,9009,9006,6004,4002,4001,30059059015
Oct 202563,31018,1009,9009,9008,1006,6004,4002,4001,30059059015
Nov 202584,56027,10014,8009,90012,1008,1005,4002,9001,30072059015
Dec 2025107,04033,10022,20012,10014,8009,9006,6003,6001,60072088015
Jan 202673,17022,20012,1009,9009,9006,6005,4002,9001,30072072015
Feb 202660,11018,1009,9008,1008,1005,4004,4002,4001,30059048015
Mar 202660,85018,1009,9008,1008,1005,4004,4002,4001,60072072015
Apr 202651,08014,8008,1008,1006,6004,4003,6001,9001,00059059015
May 202655,19014,8009,9008,1006,6004,4005,4001,9001,30072059015
Jun 202656,32018,1009,9008,1006,6003,6004,4001,9001,00072059015
Jul 202650,96014,8008,1008,1006,6003,6004,4001,9001,00059048015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US24,30024,300+0 (+0.0%)
China CN170200-30 (-15.0%)
Japan JP3,3003,900-600 (-15.4%)
France FR27,90027,900+0 (+0.0%)
United Kingdom GB14,20012,400+1,800 (+14.5%)
Italy IT11,60015,200-3,600 (-23.7%)
Germany DE19,80022,800-3,000 (-13.2%)
South Korea KR1,4401,660-220 (-13.3%)
Switzerland CH47,70051,000-3,300 (-6.5%)
Hong Kong SAR HK2,0301,900+130 (+6.8%)
United Arab Emirates AE730640+90 (+14.1%)
Singapore SG1,2601,100+160 (+14.5%)
Taiwan TW1,6601,790-130 (-7.3%)
Saudi Arabia SA680550+130 (+23.6%)
Spain ES5,7006,700-1,000 (-14.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Writing and accessories set has 6 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
67,220
All 15 markets
Current demand rank
198 / 396
By current demand
Top percentile
Top 50.0%
Lower is stronger
Vs peer median
+0.5%
Luxury registry
Last 90d momentum
-5.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Luxury registry

Distribution

Where Caran d'Ache sits

Ranked by current demand · All 15 markets
TopLower

Rank 198 / 396 · quartile Q2 · top 50.0%

Indexed movement

Caran d'Ache vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Caran d'Ache is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Switzerland
18,100 current searches
Top-three share
59.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Caran d'Ache share · Luxury registry median
  1. Switzerland18,100
  2. France12,100
  3. Germany9,900
  4. United States9,900
  5. Italy5,400
  6. United Kingdom5,400
  7. Spain2,400
  8. Japan1,300
  9. Hong Kong SAR720
  10. Taiwan590
  11. South Korea480
  12. Singapore390
  13. United Arab Emirates260
  14. Saudi Arabia210
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentCaran d'Ache shareLuxury registry median share
Switzerland CH18,10026.9%1.9%
France FR12,10018.0%9.6%
Germany DE9,90014.7%7.5%
United States US9,90014.7%31.6%
Italy IT5,4008.0%6.2%
United Kingdom GB5,4008.0%8.3%
Spain ES2,4003.6%3.9%
Japan JP1,3001.9%2.4%
Hong Kong SAR HK7201.1%1.5%
Taiwan TW5900.9%1.4%
South Korea KR4800.7%0.6%
Singapore SG3900.6%1.0%
United Arab Emirates AE2600.4%1.2%
Saudi Arabia SA2100.3%0.7%
China CN700.1%0.2%

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