TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Hennessy / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Hennessy

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
476,590
All 15 approved markets
Strongest market
US
301,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
1,513,460
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomGermanyFranceItalySpainJapanSwitzerlandTaiwanUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.368,000276,000184,00092,0000MARKET SERIES602,690452,018301,345150,6730TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomGermanyFranceItalySpainJapanSwitzerlandTaiwanUnited Arab EmiratesMarkets
Aug 2025490,780301,00049,50049,50033,10018,10012,1005,4004,4003,6003,60015
Sept 2025410,190246,00040,50040,50033,10014,8009,9004,4004,4004,4003,60015
Oct 2025502,590301,00049,50040,50040,50022,20018,1005,4005,4005,4003,60015
Nov 2025474,390301,00049,50040,50033,10014,8009,9004,4004,4003,6003,60015
Dec 2025602,690368,00074,00060,50040,50018,10012,1005,4005,4004,4004,40015
Jan 2026405,190246,00040,50033,10033,10014,8009,9005,4004,4004,4003,60015
Feb 2026376,480246,00033,10027,10027,1009,9008,1004,4003,6005,4002,90015
Mar 2026391,690246,00040,50033,10027,10012,1009,9004,4003,6003,6002,90015
Apr 2026401,890246,00040,50040,50033,10012,1008,1004,4003,6002,9002,90015
May 2026563,090368,00049,50049,50049,50012,1009,9005,4004,4003,6002,90015
Jun 2026472,380301,00040,50040,50040,50014,80012,1004,4004,4003,6002,90015
Jul 2026477,990301,00040,50049,50040,50014,8009,9004,4003,6003,6002,40015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US970,000738,000+232,000 (+31.4%)
China CN1,6601,660+0 (+0.0%)
Japan JP14,20013,200+1,000 (+7.6%)
France FR130,50087,300+43,200 (+49.5%)
United Kingdom GB130,500114,100+16,400 (+14.4%)
Italy IT41,70034,100+7,600 (+22.3%)
Germany DE139,500100,700+38,800 (+38.5%)
South Korea KR4,8004,800+0 (+0.0%)
Switzerland CH12,40010,800+1,600 (+14.8%)
Hong Kong SAR HK5,7007,200-1,500 (-20.8%)
United Arab Emirates AE8,2008,700-500 (-5.7%)
Singapore SG7,7008,200-500 (-6.1%)
Taiwan TW10,80011,900-1,100 (-9.2%)
Saudi Arabia SA3,9003,300+600 (+18.2%)
Spain ES31,90026,100+5,800 (+22.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
476,590
All 15 markets
Current demand rank
1 / 35
By current demand
Top percentile
Top 2.9%
Lower is stronger
Vs peer median
+1392.6%
Wines and spirits peers
Last 90d momentum
+29.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Wines and spirits peers

Distribution

Where Hennessy sits

Ranked by current demand · All 15 markets
TopLower

Rank 1 / 35 · quartile Q1 · top 2.9%

Indexed movement

Hennessy vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Hennessy is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
301,000 current searches
Top-three share
82%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Hennessy share · Wines and spirits peers median
  1. United States301,000
  2. United Kingdom49,500
  3. Germany40,500
  4. France33,100
  5. Italy14,800
  6. Spain12,100
  7. Japan4,400
  8. Switzerland4,400
  9. Taiwan4,400
  10. United Arab Emirates3,600
  11. Singapore2,900
  12. Hong Kong SAR2,400
  13. South Korea1,600
  14. Saudi Arabia1,300
  15. China590
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentHennessy shareWines and spirits peers median share
United States US301,00063.2%28.3%
United Kingdom GB49,50010.4%10.1%
Germany DE40,5008.5%7.6%
France FR33,1006.9%14.7%
Italy IT14,8003.1%5.8%
Spain ES12,1002.5%3.8%
Japan JP4,4000.9%1.3%
Switzerland CH4,4000.9%1.8%
Taiwan TW4,4000.9%0.9%
United Arab Emirates AE3,6000.8%0.5%
Singapore SG2,9000.6%1.1%
Hong Kong SAR HK2,4000.5%1.5%
South Korea KR1,6000.3%0.6%
Saudi Arabia SA1,3000.3%0.1%
China CN5900.1%0.1%

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