TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Dom Pérignon / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Dom Pérignon

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
282,340
All 15 approved markets
Strongest market
US
90,500 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
723,370
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyGermanyFranceUnited KingdomSpainSwitzerlandSingaporeHong Kong SARUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.165,000123,75082,50041,2500MARKET SERIES523,240392,430261,620130,8100TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyGermanyFranceUnited KingdomSpainSwitzerlandSingaporeHong Kong SARUnited Arab EmiratesMarkets
Aug 2025271,05090,50049,50033,10040,50027,10014,8006,6002,4002,4001,30015
Sept 2025243,48090,50033,10033,10033,10027,10012,1006,6001,9001,9001,30015
Oct 2025275,790110,00033,10040,50033,10027,10012,1008,1002,9002,9001,60015
Nov 2025300,420110,00040,50040,50040,50033,10014,8009,9002,9002,9001,60015
Dec 2025523,240165,00090,50074,00074,00060,50027,10018,1003,6003,6002,40015
Jan 2026347,86090,50074,00060,50049,50027,10018,10018,1002,4002,4001,90015
Feb 2026217,66060,50040,50033,10033,10022,20012,1008,1001,9001,9001,60015
Mar 2026229,23074,00040,50033,10033,10022,20012,1006,6001,9001,90088015
Apr 2026229,56074,00040,50033,10033,10022,20012,1006,6001,9001,90088015
May 2026242,05074,00040,50040,50033,10022,20014,8006,6001,9001,9001,00015
Jun 2026233,35074,00040,50040,50027,10022,20014,8006,6001,9001,9001,00015
Jul 2026247,97074,00049,50040,50033,10022,20014,8006,6001,9001,60088015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US222,000208,500+13,500 (+6.5%)
China CN590560+30 (+5.4%)
Japan JP3,3003,180+120 (+3.8%)
France FR93,30099,300-6,000 (-6.0%)
United Kingdom GB66,60066,600+0 (+0.0%)
Italy IT130,500121,500+9,000 (+7.4%)
Germany DE121,50099,300+22,200 (+22.4%)
South Korea KR2,0602,030+30 (+1.5%)
Switzerland CH19,80021,300-1,500 (-7.0%)
Hong Kong SAR HK5,4005,700-300 (-5.3%)
United Arab Emirates AE2,8803,360-480 (-14.3%)
Singapore SG5,7005,700+0 (+0.0%)
Taiwan TW4,6602,640+2,020 (+76.5%)
Saudi Arabia SA680480+200 (+41.7%)
Spain ES44,40036,300+8,100 (+22.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
282,340
All 15 markets
Current demand rank
3 / 35
By current demand
Top percentile
Top 8.6%
Lower is stronger
Vs peer median
+784.2%
Wines and spirits peers
Last 90d momentum
+6.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Wines and spirits peers

Distribution

Where Dom Pérignon sits

Ranked by current demand · All 15 markets
TopLower

Rank 3 / 35 · quartile Q1 · top 8.6%

Indexed movement

Dom Pérignon vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Dom Pérignon is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
90,500 current searches
Top-three share
63.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Dom Pérignon share · Wines and spirits peers median
  1. United States90,500
  2. Italy49,500
  3. France40,500
  4. Germany40,500
  5. United Kingdom27,100
  6. Spain14,800
  7. Switzerland9,900
  8. Hong Kong SAR2,400
  9. Singapore2,400
  10. Japan1,300
  11. United Arab Emirates1,300
  12. Taiwan1,000
  13. South Korea720
  14. China210
  15. Saudi Arabia210
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentDom Pérignon shareWines and spirits peers median share
United States US90,50032.1%28.3%
Italy IT49,50017.5%5.8%
France FR40,50014.3%14.7%
Germany DE40,50014.3%7.6%
United Kingdom GB27,1009.6%10.1%
Spain ES14,8005.2%3.8%
Switzerland CH9,9003.5%1.8%
Hong Kong SAR HK2,4000.9%1.5%
Singapore SG2,4000.9%1.1%
Japan JP1,3000.5%1.3%
United Arab Emirates AE1,3000.5%0.5%
Taiwan TW1,0000.4%0.9%
South Korea KR7200.3%0.6%
China CN2100.1%0.1%
Saudi Arabia SA2100.1%0.1%

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