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Maison intelligence / 15 markets

Oribe / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Oribe

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
86,220
All 15 approved markets
Strongest market
US
49,500 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
116
Observed paid activity

Observed activity

Jul 2026 carried the highest observed start volume.

44 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
220,770
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesJapanUnited KingdomGermanyFranceSpainItalyTaiwanSwitzerlandHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.135,000101,25067,50033,7500MARKET SERIES102,14076,60551,07025,5350TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesJapanUnited KingdomGermanyFranceSpainItalyTaiwanSwitzerlandHong Kong SARMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown2,400UnknownUnknownUnknownUnknown2
Aug 202567,37040,5009,9004,4002,9002,4001,9001,60088072072015
Sept 202565,22040,5008,1004,4002,4002,9001,9001,60088072048015
Oct 202567,74040,5009,9005,4002,9001,9001,9001,60088072048015
Nov 2025102,14074,0008,1006,6003,6001,9002,4001,60088088059015
Dec 202575,72049,5008,1005,4002,9001,9002,4001,60088088048015
Jan 202667,14040,5008,1005,4002,9001,9001,9001,6001,30072059015
Feb 202662,46040,5006,6004,4002,9001,9001,6001,30072072039015
Mar 202676,02049,5008,1005,4002,9002,4001,9001,6001,0001,00059015
Apr 202670,65040,5008,1004,4002,4008,1001,9001,60072088048015
May 202686,74060,5008,1005,4002,9002,4001,9001,60088088059015
Jun 202663,38040,5006,6004,4002,4002,9001,9001,30088072048015
Jul 2026Unknown49,500135,0004,4002,9001,900Unknown1,600880720Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US141,500130,500+11,000 (+8.4%)
China CN190140+50 (+35.7%)
Japan JP22,80022,800+0 (+0.0%)
France FR13,4006,200+7,200 (+116.1%)
United Kingdom GB14,20015,200-1,000 (-6.6%)
Italy IT4,5004,500+0 (+0.0%)
Germany DE7,7008,700-1,000 (-11.5%)
South Korea KR780900-120 (-13.3%)
Switzerland CH2,4802,440+40 (+1.6%)
Hong Kong SAR HK1,5501,570-20 (-1.3%)
United Arab Emirates AE1,3501,440-90 (-6.3%)
Singapore SG1,1001,100+0 (+0.0%)
Taiwan TW2,4803,020-540 (-17.9%)
Saudi Arabia SA1,0401,710-670 (-39.2%)
Spain ES5,7005,400+300 (+5.6%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
86,220
All 15 markets
Current demand rank
19 / 66
By current demand
Top percentile
Top 28.8%
Lower is stronger
Vs peer median
+162.1%
Beauty and fragrance peers
Last 90d momentum
+68.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Oribe sits

Ranked by current demand · All 15 markets
TopLower

Rank 19 / 66 · quartile Q2 · top 28.8%

Indexed movement

Oribe vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Oribe is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
49,500 current searches
Top-three share
84.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Oribe share · Beauty and fragrance peers median
  1. United States49,500
  2. Japan18,100
  3. United Kingdom5,400
  4. France2,900
  5. Germany2,900
  6. Spain1,900
  7. Italy1,600
  8. Switzerland880
  9. Taiwan880
  10. Hong Kong SAR590
  11. United Arab Emirates480
  12. Saudi Arabia390
  13. Singapore390
  14. South Korea260
  15. China50
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentOribe shareBeauty and fragrance peers median share
United States US49,50057.4%28.0%
Japan JP18,10021.0%1.8%
United Kingdom GB5,4006.3%7.6%
France FR2,9003.4%9.4%
Germany DE2,9003.4%7.2%
Spain ES1,9002.2%4.0%
Italy IT1,6001.9%4.3%
Switzerland CH8801.0%1.8%
Taiwan TW8801.0%2.0%
Hong Kong SAR HK5900.7%1.7%
United Arab Emirates AE4800.6%1.3%
Saudi Arabia SA3900.5%0.8%
Singapore SG3900.5%1.0%
South Korea KR2600.3%0.6%
China CN500.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
116
Inactive
84

Paid placements

Facebook
200
Instagram
200
Messenger
200
Threads
175

Formats

Carousel
2
DCO
126
Dynamic Product Ads
24
Image
20
Video
28

Calls to action

Learn more
9
Shop now
189
Sign up
2

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 24 Aug 2026Source: DCO component
    Shampoo For Beautiful Color
  2. Start Ended by 24 Aug 2026Source: DCO component
    Shine And Hydration On Repeat
  3. Start Ended by 24 Aug 2026Source: DCO component
    Serene Scalp Balancing Conditioner
  4. Start Active at 24 Aug 2026Source: DCO component
    Une fontaine de Jouvence pour vos cheveux.
  5. Start Ended by 24 Aug 2026Source: DCO component
    Rejuvenate and Reinforce ✨
  6. Start Ended by 24 Aug 2026Source: DCO component
    The Gold Standard in Hair Care
  7. Start Ended by 24 Aug 2026Source: DCO component
    Conditioner for Beautiful Color
  8. Start Active at 24 Aug 2026Source: DCO component
    Spray. Tousle. Transform.
  9. Start Ended by 24 Aug 2026Source: DCO component
    Stärken Sie brüchige Haare
  10. Start Ended by 24 Aug 2026Source: DCO component
    A complimentary hair care essential
  11. Start Active at 24 Aug 2026Source: DCO component
    Strength for Every Strand
  12. Start Ended by 24 Aug 2026Source: DCO component
    An Exclusive Curl Ritual
  13. Start Active at 24 Aug 2026Source: DCO component
    Desertland Restorative Body Crème
  14. Start Active at 24 Aug 2026Source: DCO component
    Gold Lust Repair & Restore Conditioner
  15. May 202616No selected family
  16. Jun 202612No selected family
  17. Start Active at 24 Aug 2026Source: video preview
    One Stick, Endless Possibilities
  18. Start Active at 24 Aug 2026Source: still
    GUTSCHEINCODE: NOURISH

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

16 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

16 selected families

Dec 20241:1 · Dynamic Product AdsActive at 24 Aug 2026
Jan 20254:5 · DCOInactive at 24 Aug 2026
Mar 20251:1 · Dynamic Product AdsInactive at 24 Aug 2026
Apr 20259:16 · DCOActive at 24 Aug 2026
May 20251:1 · DCOInactive at 24 Aug 2026
Jun 20259:16 · DCOInactive at 24 Aug 2026
Jul 20251:1 · Dynamic Product AdsInactive at 24 Aug 2026
Aug 20259:16 · DCOActive at 24 Aug 2026
Sept 20259:16 · DCOInactive at 24 Aug 2026
Nov 20259:16 · DCOInactive at 24 Aug 2026
Jan 20269:16 · DCOActive at 24 Aug 2026
Feb 20269:16 · DCOInactive at 24 Aug 2026
Mar 20261:1 · Dynamic Product AdsActive at 24 Aug 2026
Apr 20261:1 · Dynamic Product AdsActive at 24 Aug 2026
Jul 20269:16 · VideoActive at 24 Aug 2026
Aug 20261:1 · ImageActive at 24 Aug 2026

Selected family

Oribe

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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