TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Clé de Peau Beauté / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Clé de Peau Beauté

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
13,830
All 15 approved markets
Strongest market
JP
6,600 monthly searches
Meta observations
158
Observed paid placements
Active at 23 Aug 2026
158
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

132 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

JP is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
38,820
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
JapanUnited StatesHong Kong SARTaiwanFranceGermanyUnited KingdomItalySingaporeSpainAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.8,1006,0754,0502,0250MARKET SERIES17,61013,2088,8054,4030TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalJapanUnited StatesHong Kong SARTaiwanFranceGermanyUnited KingdomItalySingaporeSpainMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown2602
Aug 202511,7105,4001,9001,60072039039032021021021015
Sept 202511,9205,4001,9001,30059088039039026021021015
Oct 202514,3306,6001,9001,60072088059048048026039015
Nov 202513,7006,6001,9001,60059059059039048026026015
Dec 202517,6108,1003,6002,40059072039048039026026015
Jan 202614,6006,6002,4002,40059059039039039026021015
Feb 202611,8905,4001,6001,90072048039032032021017015
Mar 202614,0006,6001,9001,90088072039039032026026015
Apr 202613,5006,6001,6001,90088059048032032026021015
May 202612,3505,4001,6001,90088048039032039039021015
Jun 202612,9706,6001,3001,90072059039032032026017015
Jul 2026Unknown5,4001,600Unknown720590590320390320Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US4,5005,900-1,400 (-23.7%)
China CN180120+60 (+50.0%)
Japan JP18,60018,600+0 (+0.0%)
France FR1,6601,790-130 (-7.3%)
United Kingdom GB9601,100-140 (-12.7%)
Italy IT1,0301,030+0 (+0.0%)
Germany DE1,2601,170+90 (+7.7%)
South Korea KR420390+30 (+7.7%)
Switzerland CH250310-60 (-19.4%)
Hong Kong SAR HK5,7006,200-500 (-8.1%)
United Arab Emirates AE160180-20 (-11.1%)
Singapore SG910730+180 (+24.7%)
Taiwan TW2,4802,190+290 (+13.2%)
Saudi Arabia SA120140-20 (-14.3%)
Spain ES590640-50 (-7.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
13,830
All 15 markets
Current demand rank
48 / 66
By current demand
Top percentile
Top 72.7%
Lower is stronger
Vs peer median
-58.0%
Beauty and fragrance peers
Last 90d momentum
-4.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Clé de Peau Beauté sits

Ranked by current demand · All 15 markets
TopLower

Rank 48 / 66 · quartile Q3 · top 72.7%

Indexed movement

Clé de Peau Beauté vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Clé de Peau Beauté is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Japan
6,600 current searches
Top-three share
75.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Clé de Peau Beauté share · Beauty and fragrance peers median
  1. Japan6,600
  2. Hong Kong SAR1,900
  3. United States1,900
  4. Taiwan720
  5. France590
  6. Germany480
  7. Italy390
  8. United Kingdom390
  9. Singapore260
  10. Spain210
  11. South Korea110
  12. Switzerland110
  13. United Arab Emirates70
  14. China50
  15. Saudi Arabia50
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentClé de Peau Beauté shareBeauty and fragrance peers median share
Japan JP6,60047.7%1.8%
Hong Kong SAR HK1,90013.7%1.7%
United States US1,90013.7%28.0%
Taiwan TW7205.2%2.0%
France FR5904.3%9.4%
Germany DE4803.5%7.2%
Italy IT3902.8%4.3%
United Kingdom GB3902.8%7.6%
Singapore SG2601.9%1.0%
Spain ES2101.5%4.0%
South Korea KR1100.8%0.6%
Switzerland CH1100.8%1.8%
United Arab Emirates AE700.5%1.3%
China CN500.4%0.2%
Saudi Arabia SA500.4%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
158
Active at 23 Aug 2026
158
Inactive
0

Paid placements

Instagram
158

Formats

DCO
80
Image
75
Video
3

Calls to action

Learn more
158

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 23 Aug 2026Source: DCO component
    Product catalogue variant
  2. Start Active at 23 Aug 2026Source: DCO component
    Product catalogue variant

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

2 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

2 selected families

Jul 20269:16 · DCOActive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Clé de Peau Beauté

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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