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Maison intelligence / 15 markets

Editions de Parfums Frédéric Malle / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Editions de Parfums Frédéric Malle

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
4,570
All 15 approved markets
Strongest market
US
2,400 monthly searches
Meta observations
158
Observed paid placements
Active at 26 Aug 2026
29
Observed paid activity

Observed activity

Nov 2025 carried the highest observed start volume.

33 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
13,490
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyFranceHong Kong SARTaiwanJapanUnited KingdomSingaporeGermanySouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.2,4001,8001,2006000MARKET SERIES5,3904,0432,6951,3480TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyFranceHong Kong SARTaiwanJapanUnited KingdomSingaporeGermanySouth KoreaMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown202
Aug 20253,7802,400590170210110307020504015
Sept 20253,9201,900720480260907011040705015
Oct 20254,7402,40072059026011011014070905015
Nov 20254,0801,9007204802101409014090905015
Dec 20254,8602,400880390320140901401401107015
Jan 20263,6501,90048039017011090110110705015
Feb 20264,3401,600590720320260320110110909015
Mar 20263,6601,900590320170170709090905015
Apr 20265,3901,9002,400390140140907070703015
May 20264,1602,400720320110110907090904015
Jun 20263,9402,40059032090140507090503015
Jul 2026Unknown2,400590260Unknown7090509070Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US6,7005,400+1,300 (+24.1%)
China CN3030+0 (+0.0%)
Japan JP230480-250 (-52.1%)
France FR1,0301,430-400 (-28.0%)
United Kingdom GB210310-100 (-32.3%)
Italy IT3,7101,660+2,050 (+123.5%)
Germany DE210250-40 (-16.0%)
South Korea KR100190-90 (-47.4%)
Switzerland CH7080-10 (-12.5%)
Hong Kong SAR HK340660-320 (-48.5%)
United Arab Emirates AE110100+10 (+10.0%)
Singapore SG250310-60 (-19.4%)
Taiwan TW390540-150 (-27.8%)
Saudi Arabia SA4090-50 (-55.6%)
Spain ES70120-50 (-41.7%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
4,570
All 15 markets
Current demand rank
59 / 66
By current demand
Top percentile
Top 89.4%
Lower is stronger
Vs peer median
-86.1%
Beauty and fragrance peers
Last 90d momentum
-10.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where Editions de Parfums Frédéric Malle sits

Ranked by current demand · All 15 markets
TopLower

Rank 59 / 66 · quartile Q4 · top 89.4%

Indexed movement

Editions de Parfums Frédéric Malle vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Editions de Parfums Frédéric Malle is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
2,400 current searches
Top-three share
80.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Editions de Parfums Frédéric Malle share · Beauty and fragrance peers median
  1. United States2,400
  2. Italy880
  3. France390
  4. Hong Kong SAR210
  5. Taiwan140
  6. Germany90
  7. Japan90
  8. Singapore90
  9. United Kingdom90
  10. South Korea50
  11. United Arab Emirates50
  12. Saudi Arabia30
  13. Spain30
  14. Switzerland20
  15. China10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentEditions de Parfums Frédéric Malle shareBeauty and fragrance peers median share
United States US2,40052.5%28.0%
Italy IT88019.3%4.3%
France FR3908.5%9.4%
Hong Kong SAR HK2104.6%1.7%
Taiwan TW1403.1%2.0%
Germany DE902.0%7.2%
Japan JP902.0%1.8%
Singapore SG902.0%1.0%
United Kingdom GB902.0%7.6%
South Korea KR501.1%0.6%
United Arab Emirates AE501.1%1.3%
Saudi Arabia SA300.7%0.8%
Spain ES300.7%4.0%
Switzerland CH200.4%1.8%
China CN100.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
158
Active at 26 Aug 2026
29
Inactive
129

Paid placements

Facebook
153
Instagram
158
Messenger
40
Audience Network
33
Threads
40

Formats

Carousel
6
DCO
134
Image
7
Video
11

Calls to action

Learn more
55
Shop now
99
Sign up
4

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 26 Aug 2026Source: DCO component
    MUSC RAVAGEUR
  2. Start Ended by 26 Aug 2026Source: DCO component
    Une surprise vous attend
  3. Start Ended by 26 Aug 2026Source: video preview
    Product catalogue variant
  4. Start Ended by 26 Aug 2026Source: DCO component
    L’univers Frédéric Malle
  5. Start Ended by 26 Aug 2026Source: DCO component
    Un nouveau chef-d’œuvre
  6. Start Ended by 26 Aug 2026Source: DCO component
    L'Univers Frédéric Malle
  7. Start Ended by 26 Aug 2026Source: DCO component
    L’univers Frédéric Malle
  8. Start Ended by 26 Aug 2026Source: DCO component
    L’univers Frédéric Malle
  9. Start Ended by 26 Aug 2026Source: DCO component
    Acne Studios
  10. Start Active at 26 Aug 2026Source: DCO component
    A New Modern Ritual

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

10 selected families

Oct 20251:1 · DCOInactive at 26 Aug 2026
Nov 20259:16 · DCOInactive at 26 Aug 2026
Dec 20259:16 · VideoInactive at 26 Aug 2026
Feb 20269:16 · DCOInactive at 26 Aug 2026
Mar 20269:16 · DCOInactive at 26 Aug 2026
Apr 20269:16 · DCOInactive at 26 Aug 2026
May 20269:16 · DCOInactive at 26 Aug 2026
Jun 20269:16 · DCOInactive at 26 Aug 2026
Jul 20269:16 · DCOInactive at 26 Aug 2026
Aug 20269:16 · DCOActive at 26 Aug 2026

Selected family

Editions de Parfums Frédéric Malle

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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