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Maison intelligence / 15 markets

B&B Italia / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for B&B Italia

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
38,100
All 15 approved markets
Strongest market
IT
9,900 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
112,850
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyUnited StatesGermanyFranceJapanUnited KingdomSpainSwitzerlandTaiwanSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.12,1009,0756,0503,0250MARKET SERIES42,51031,88321,25510,6280TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyUnited StatesGermanyFranceJapanUnited KingdomSpainSwitzerlandTaiwanSouth KoreaMarkets
Aug 202533,9308,1009,9003,6002,4001,9001,9001,0001,3001,00072015
Sept 202539,23012,1009,9002,9002,9001,9002,4001,6001,60088072015
Oct 202540,00012,1009,9003,6002,9001,9002,4001,9001,60088072015
Nov 202540,49012,1009,9003,6003,6002,4002,4001,6001,30088072015
Dec 202531,9808,1008,1002,9002,4002,4001,9001,3001,00088088015
Jan 202638,8109,9009,9003,6003,6002,4002,4001,6001,60088072015
Feb 202637,8609,9009,9003,6002,9002,4002,4001,9001,60088072015
Mar 202642,51012,1009,9003,6003,6002,9002,4001,9001,9001,30088015
Apr 202642,03012,1009,9003,6003,6002,9002,4001,6001,6001,30088015
May 202641,57012,1009,9003,6002,9002,9002,4001,9001,6001,30088015
Jun 202635,7209,9008,1002,9002,9002,9001,9001,6001,3001,30072015
Jul 202635,5609,9008,1002,9002,9002,9001,9001,6001,3001,30072015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US26,10029,700-3,600 (-12.1%)
China CN900850+50 (+5.9%)
Japan JP8,7008,200+500 (+6.1%)
France FR8,70010,100-1,400 (-13.9%)
United Kingdom GB6,2007,200-1,000 (-13.9%)
Italy IT31,90034,100-2,200 (-6.5%)
Germany DE9,40010,800-1,400 (-13.0%)
South Korea KR2,3202,480-160 (-6.5%)
Switzerland CH4,2005,100-900 (-17.6%)
Hong Kong SAR HK1,6601,390+270 (+19.4%)
United Arab Emirates AE1,9001,900+0 (+0.0%)
Singapore SG1,4401,350+90 (+6.7%)
Taiwan TW3,9003,480+420 (+12.1%)
Saudi Arabia SA430350+80 (+22.9%)
Spain ES5,1005,400-300 (-5.6%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
38,100
All 15 markets
Current demand rank
10 / 20
By current demand
Top percentile
Top 50.0%
Lower is stronger
Vs peer median
+0.1%
Home and design peers
Last 90d momentum
-7.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Home and design peers

Distribution

Where B&B Italia sits

Ranked by current demand · All 15 markets
TopLower

Rank 10 / 20 · quartile Q2 · top 50.0%

Indexed movement

B&B Italia vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for B&B Italia is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
9,900 current searches
Top-three share
61.4%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
B&B Italia share · Home and design peers median
  1. Italy9,900
  2. United States9,900
  3. Germany3,600
  4. France2,900
  5. Japan2,400
  6. United Kingdom2,400
  7. Spain1,600
  8. Switzerland1,600
  9. Taiwan1,000
  10. South Korea720
  11. United Arab Emirates720
  12. Hong Kong SAR480
  13. Singapore480
  14. China260
  15. Saudi Arabia140
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentB&B Italia shareHome and design peers median share
Italy IT9,90026.0%7.5%
United States US9,90026.0%22.6%
Germany DE3,6009.4%7.6%
France FR2,9007.6%9.5%
Japan JP2,4006.3%4.9%
United Kingdom GB2,4006.3%5.7%
Spain ES1,6004.2%3.3%
Switzerland CH1,6004.2%2.7%
Taiwan TW1,0002.6%1.8%
South Korea KR7201.9%1.5%
United Arab Emirates AE7201.9%1.2%
Hong Kong SAR HK4801.3%1.3%
Singapore SG4801.3%1.1%
China CN2600.7%0.3%
Saudi Arabia SA1400.4%0.4%

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