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Maison intelligence / 15 markets

Zegna / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Zegna

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
155,700
All 15 approved markets
Strongest market
US
49,500 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
417,480
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyFranceUnited KingdomGermanySpainJapanUnited Arab EmiratesSaudi ArabiaSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.60,50045,37530,25015,1250MARKET SERIES189,000141,75094,50047,2500TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyFranceUnited KingdomGermanySpainJapanUnited Arab EmiratesSaudi ArabiaSwitzerlandMarkets
Aug 2025125,18040,50014,80012,10012,1009,9006,6004,4006,6005,4002,90015
Sept 2025139,78040,50022,20018,10012,1009,9006,6005,4006,6004,4003,60015
Oct 2025151,30040,50022,20018,10014,80012,1008,1008,1008,1004,4004,40015
Nov 2025171,30049,50027,10014,80018,10012,1008,1008,1008,1005,4004,40015
Dec 2025189,00060,50022,20018,10018,10014,8008,10012,1009,9006,6004,40015
Jan 2026173,90049,50027,10018,10014,80012,1008,1009,9009,9005,4004,40015
Feb 2026140,82040,50018,10014,80014,80012,1006,6008,1008,1003,6003,60015
Mar 2026150,60040,50022,20018,10014,80012,1008,1006,6005,4005,4004,40015
Apr 2026146,30040,50022,20014,80014,80012,1008,1008,1005,4004,4003,60015
May 2026158,60049,50022,20018,10014,80012,1008,1006,6006,6005,4004,40015
Jun 2026137,30040,50018,10018,10012,1009,9006,6006,6006,6004,4003,60015
Jul 2026121,58033,10018,10014,80012,1009,9006,6004,4005,4004,4002,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US123,100121,500+1,600 (+1.3%)
China CN2,8803,320-440 (-13.3%)
Japan JP17,60022,800-5,200 (-22.8%)
France FR51,00047,700+3,300 (+6.9%)
United Kingdom GB39,00044,400-5,400 (-12.2%)
Italy IT58,40062,500-4,100 (-6.6%)
Germany DE31,90036,300-4,400 (-12.1%)
South Korea KR4,5004,800-300 (-6.3%)
Switzerland CH10,90011,600-700 (-6.0%)
Hong Kong SAR HK8,2009,400-1,200 (-12.8%)
United Arab Emirates AE18,60018,900-300 (-1.6%)
Singapore SG7,2008,200-1,000 (-12.2%)
Taiwan TW8,70010,100-1,400 (-13.9%)
Saudi Arabia SA14,20013,400+800 (+6.0%)
Spain ES21,30022,800-1,500 (-6.6%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
155,700
All 15 markets
Current demand rank
50 / 83
By current demand
Top percentile
Top 60.2%
Lower is stronger
Vs peer median
-50.7%
Fashion and leather peers
Last 90d momentum
-4.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Fashion and leather peers

Distribution

Where Zegna sits

Ranked by current demand · All 15 markets
TopLower

Rank 50 / 83 · quartile Q3 · top 60.2%

Indexed movement

Zegna vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Zegna is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
49,500 current searches
Top-three share
55.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Zegna share · Fashion and leather peers median
  1. United States49,500
  2. Italy22,200
  3. France14,800
  4. United Kingdom14,800
  5. Germany12,100
  6. United Arab Emirates8,100
  7. Japan6,600
  8. Spain6,600
  9. Saudi Arabia5,400
  10. Switzerland3,600
  11. Taiwan3,600
  12. Hong Kong SAR2,900
  13. Singapore2,900
  14. South Korea1,600
  15. China1,000
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentZegna shareFashion and leather peers median share
United States US49,50031.8%37.3%
Italy IT22,20014.3%8.7%
France FR14,8009.5%9.1%
United Kingdom GB14,8009.5%8.3%
Germany DE12,1007.8%7.6%
United Arab Emirates AE8,1005.2%1.1%
Japan JP6,6004.2%4.4%
Spain ES6,6004.2%4.2%
Saudi Arabia SA5,4003.5%0.8%
Switzerland CH3,6002.3%1.4%
Taiwan TW3,6002.3%1.7%
Hong Kong SAR HK2,9001.9%1.3%
Singapore SG2,9001.9%0.9%
South Korea KR1,6001.0%0.7%
China CN1,0000.6%0.3%

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