Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
1,400
All 15 approved markets
Strongest market
DE
590 monthly searches
Search read
DE is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":320,"history":{"2025-08":390,"2025-09":320,"2025-10":390,"2025-11":320,"2025-12":390,"2026-01":320,"2026-02":210,"2026-03":260,"2026-04":320,"2026-05":390,"2026-06":320,"2026-07":390}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":10,"2026-02":20,"2026-03":20,"2026-04":20,"2026-05":30,"2026-06":20,"2026-07":10}},{"market":"FR","name":"France","current":170,"history":{"2025-08":90,"2025-09":90,"2025-10":70,"2025-11":140,"2025-12":70,"2026-01":90,"2026-02":140,"2026-03":170,"2026-04":260,"2026-05":210,"2026-06":390,"2026-07":260}},{"market":"GB","name":"United Kingdom","current":110,"history":{"2025-08":140,"2025-09":110,"2025-10":170,"2025-11":140,"2025-12":90,"2026-01":110,"2026-02":90,"2026-03":110,"2026-04":110,"2026-05":90,"2026-06":140,"2026-07":140}},{"market":"IT","name":"Italy","current":50,"history":{"2025-08":70,"2025-09":50,"2025-10":40,"2025-11":40,"2025-12":50,"2026-01":40,"2026-02":50,"2026-03":50,"2026-04":40,"2026-05":70,"2026-06":90,"2026-07":70}},{"market":"DE","name":"Germany","current":590,"history":{"2025-08":1600,"2025-09":480,"2025-10":480,"2025-11":260,"2025-12":320,"2026-01":260,"2026-02":210,"2026-03":480,"2026-04":480,"2026-05":720,"2026-06":1000,"2026-07":260}},{"market":"KR","name":"South Korea","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"CH","name":"Switzerland","current":30,"history":{"2025-08":40,"2025-09":30,"2025-10":30,"2025-11":20,"2025-12":30,"2026-01":10,"2026-02":70,"2026-03":30,"2026-04":30,"2026-05":40,"2026-06":30,"2026-07":30}},{"market":"HK","name":"Hong Kong SAR","current":30,"history":{"2025-08":30,"2025-09":30,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":30,"2026-02":20,"2026-03":110,"2026-04":20,"2026-05":20,"2026-06":10,"2026-07":10}},{"market":"AE","name":"United Arab Emirates","current":20,"history":{"2025-08":20,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":30,"2026-02":30,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":20,"2026-07":40}},{"market":"SG","name":"Singapore","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"TW","name":"Taiwan","current":10,"history":{"2025-08":10,"2025-09":0,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":20,"2026-07":20}},{"market":"ES","name":"Spain","current":20,"history":{"2025-08":30,"2025-09":20,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":20,"2026-02":10,"2026-03":20,"2026-04":20,"2026-05":20,"2026-06":30,"2026-07":20}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
5,050
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
GermanyUnited StatesFranceUnited KingdomItalySwitzerlandHong Kong SARSpainUnited Arab EmiratesJapanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
Germany
United States
France
United Kingdom
Italy
Switzerland
Hong Kong SAR
Spain
United Arab Emirates
Japan
Markets
Aug 2025
2,470
1,600
390
90
140
70
40
30
30
20
10
15
Sept 2025
1,200
480
320
90
110
50
30
30
20
20
10
15
Oct 2025
1,290
480
390
70
170
40
30
20
20
10
10
15
Nov 2025
1,050
260
320
140
140
40
20
20
20
20
20
15
Dec 2025
1,060
320
390
70
90
50
30
20
20
10
10
15
Jan 2026
970
260
320
90
110
40
10
30
20
30
10
15
Feb 2026
900
210
210
140
90
50
70
20
10
30
20
15
Mar 2026
1,320
480
260
170
110
50
30
110
20
20
20
15
Apr 2026
1,360
480
320
260
110
40
30
20
20
10
20
15
May 2026
1,650
720
390
210
90
70
40
20
20
10
30
15
Jun 2026
2,110
1,000
320
390
140
90
30
10
30
20
20
15
Jul 2026
1,290
260
390
260
140
70
30
10
20
40
10
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
1,100
790
+310 (+39.2%)
China CN
30
30
+0 (+0.0%)
Japan JP
60
60
+0 (+0.0%)
France FR
860
570
+290 (+50.9%)
United Kingdom GB
370
310
+60 (+19.4%)
Italy IT
230
140
+90 (+64.3%)
Germany DE
1,980
1,170
+810 (+69.2%)
South Korea KR
30
30
+0 (+0.0%)
Switzerland CH
100
130
-30 (-23.1%)
Hong Kong SAR HK
40
150
-110 (-73.3%)
United Arab Emirates AE
70
60
+10 (+16.7%)
Singapore SG
30
30
+0 (+0.0%)
Taiwan TW
30
30
+0 (+0.0%)
Saudi Arabia SA
50
30
+20 (+66.7%)
Spain ES
70
50
+20 (+40.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Jewellery set has 33 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"nikos-koulis","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":33,"luxuryEligible":396,"category":"jewellery","categoryLabel":"Jewellery","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[66660,75500,76390,79690,85350,83180,64880,75590,71160,86290,60990,63100],"US":[14800,14800,14800,18100,22200,18100,14800,14800,14800,18100,14800,12100],"CN":[320,320,320,260,320,390,260,320,320,320,260,390],"JP":[1900,2400,2400,1900,2900,2400,2400,2400,2900,2400,2900,2400],"FR":[5400,5400,6600,6600,8100,6600,5400,5400,5400,6600,5400,5400],"GB":[6600,4400,5400,5400,8100,5400,5400,6600,5400,6600,4400,6600],"IT":[1900,1900,1900,1600,1600,1600,1600,1600,1600,1600,1300,1300],"DE":[2400,2400,2400,2900,3600,2900,1900,2400,2400,2400,1900,1900],"KR":[390,390,320,320,390,390,390,390,390,480,720,480],"CH":[1000,1000,1000,1000,1300,1000,880,1300,880,880,720,720],"HK":[1900,1600,1600,1600,2400,1900,2400,1900,1900,1900,1900,1600],"AE":[480,590,590,720,720,590,590,480,480,590,590,480],"SG":[880,1000,880,880,880,1000,880,880,720,1000,880,880],"TW":[1600,1600,1600,1600,1300,1300,1300,1600,1600,1600,1300,1300],"SA":[260,320,320,320,260,260,170,260,210,260,320,260],"ES":[1300,1300,1600,1300,1600,1600,1000,1600,1300,1300,1300,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Basel","c":"events_fairs","v":[40500,260,590,9900,3600,2400,5400,390,12100,6600,480,390,590,140,1300],"cu":[48300,370,1630,19400,11800,9300,32200,1330,95700,4200,1010,790,1130,310,3990],"pu":[44400,2020,2370,10800,9400,5700,13200,1750,23400,70300,1300,1710,3470,480,3000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"watches-and-wonders","n":"Watches and Wonders","c":"events_fairs","v":[3600,20,260,1900,1300,590,1300,90,3600,170,170,210,70,40,320],"cu":[2770,30,300,1860,950,420,700,140,1570,280,140,250,120,50,370],"pu":[38100,180,1950,17600,12300,4920,12000,800,32400,1560,1520,2100,540,450,2580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"frieze","n":"Frieze","c":"events_fairs","v":[22200,70,480,590,8100,590,720,880,170,210,260,260,260,140,390],"cu":[54000,150,1260,1550,13200,1590,2320,1660,450,510,680,550,600,340,970],"pu":[71500,170,1660,1660,15200,1440,2160,1700,480,550,560,630,730,360,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tefaf","n":"TEFAF","c":"events_fairs","v":[1900,10,90,720,480,390,720,40,140,40,20,20,30,10,210],"cu":[13300,40,230,1170,900,660,570,120,210,100,60,50,80,30,250],"pu":[5180,50,440,4680,3100,2750,5720,230,900,160,80,90,80,40,1670],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"design-miami","n":"Design Miami","c":"events_fairs","v":[3600,10,40,480,260,140,90,70,40,20,50,20,10,10,50],"cu":[2760,30,110,480,490,250,160,200,90,40,160,60,40,30,100],"pu":[4200,30,90,550,450,250,160,110,90,40,140,30,40,30,120],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"salone-del-mobile","n":"Salone del Mobile","c":"events_fairs","v":[1300,70,140,720,1000,18100,1000,210,720,90,260,70,70,590,590],"cu":[1840,80,350,700,1000,7400,1000,310,500,130,340,130,150,1460,460],"pu":[9900,430,940,5380,8100,174200,9100,1330,5780,610,1910,440,470,2410,4580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"geneva-watch-days","n":"Geneva Watch Days","c":"events_fairs","v":[320,10,40,320,110,90,90,10,880,20,40,20,10,10,50],"cu":[830,20,170,800,400,220,190,30,1730,70,200,50,30,40,140],"pu":[410,20,40,320,140,120,160,20,840,30,40,30,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dubai-watch-week","n":"Dubai Watch 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Current demand
1,400
All 15 markets
Current demand rank
33 / 33
By current demand
Top percentile
Top 100.0%
Lower is stronger
Vs peer median
-98.2%
Jewellery peers
Last 90d momentum
+41.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Jewellery peers
Distribution
Where Nikos Koulis sits
Ranked by current demand · All 15 markets
Rank 33 / 33 · quartile Q4 · top 100.0%
Indexed movement
Nikos Koulis vs Jewellery peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Nikos Koulis is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
Germany
590 current searches
Top-three share
77.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Jewellery peers
33 eligible Maisons
Nikos Koulis share · Jewellery peers median
Germany590
United States320
France170
United Kingdom110
Italy50
Hong Kong SAR30
Switzerland30
Spain20
United Arab Emirates20
China10
Japan10
Saudi Arabia10
Singapore10
South Korea10
Taiwan10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Nikos Koulis share
Jewellery peers median share
Germany DE
590
42.1%
4.5%
United States US
320
22.9%
30.6%
France FR
170
12.1%
8.0%
United Kingdom GB
110
7.9%
7.3%
Italy IT
50
3.6%
3.5%
Hong Kong SAR HK
30
2.1%
1.9%
Switzerland CH
30
2.1%
1.9%
Spain ES
20
1.4%
2.1%
United Arab Emirates AE
20
1.4%
1.4%
China CN
10
0.7%
0.3%
Japan JP
10
0.7%
3.2%
Saudi Arabia SA
10
0.7%
0.8%
Singapore SG
10
0.7%
1.1%
South Korea KR
10
0.7%
0.6%
Taiwan TW
10
0.7%
1.5%
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