TheDetailDepartment Agency

Maisons

Luxury intelligence / Beauty and fragrance

Beauty and fragrance in motion

A category-level readout of 66 eligible Maisons across the fixed 15-market Search view.

Search Demand · 15 markets
66eligible MaisonsAll 15 markets by default

01 / Category readout

The numbers that matter

Observed

Branded Search demand across 66 eligible Beauty and fragrance Maisons in the fixed 15-market luxury view. Search volume is shown as returned for the selected market and period; unavailable values stay unavailable.

Current demand
6,472,400
All 15 markets
Median Maison
32,900
Current demand
Last 90d momentum
-4.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Eligible Maisons
66
Complete 15-market rows
Strongest market
United States
By current demand
Leading Maison
Aesop
664,400
Ranking metric

Beauty and fragrance is ranked across complete rows; ties resolve alphabetically.

02 / Distribution

A category with shape

The diamond places the category's median against its Maison distribution while keeping the Luxury median visible as context.

Distribution

How the category is distributed

Current demand · All 15 markets
LowerHigher

Beauty and fragrance Current demand median 32,900 · Luxury Current demand median 66,885 · Q1 to Q4 show the Maison distribution

03 / Indexed movement

Category demand over time

Monthly branded Search demand, indexed to the first shared non-zero month. Category median and Luxury median are neutral reference series.

Indexed monthly branded Search demand for the Beauty and fragrance median and the Luxury median. The first shared non-zero month is 100; this is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

04 / Market footprint

Where demand is concentrated

All 15 markets

The category share of the fixed 15-market Search view, compared with the Luxury registry share. Bars describe demand distribution, not performance.

Beauty and fragranceLuxury
  1. United States2,347,210
  2. United Kingdom739,370
  3. France690,930
  4. Italy563,190
  5. Germany541,760
  6. Japan399,480
  7. Taiwan353,390
  8. Spain266,780
  9. Hong Kong SAR140,340
  10. United Arab Emirates104,160
  11. Switzerland100,070
  12. Singapore91,680
  13. Saudi Arabia74,110
  14. South Korea44,090
  15. China15,840

05 / Maison ranking

Every eligible Maison

66 rows

Searchable and sortable links into the exact Maison pages generated from the same retained Search projection.

Eligible Beauty and fragrance Maisons
#MaisonCurrent demandLast 90d momentum
1AesopBeauty and fragrance664,400-10.2%
2Le LaboBeauty and fragrance644,300-4.0%
3DiptyqueBeauty and fragrance563,800+3.5%
4CreedBeauty and fragrance540,480+3.8%
5Santa Maria NovellaBeauty and fragrance315,070+22.0%
6GuerlainBeauty and fragrance305,080-4.5%
7Parfums de MarlyBeauty and fragrance303,820+1.4%
8ClarinsBeauty and fragrance251,610-18.8%
9ByredoBeauty and fragrance237,420-2.3%
10XerjoffBeauty and fragrance221,630+6.8%
11Acqua di ParmaBeauty and fragrance202,820+17.3%
12La MerBeauty and fragrance190,300-7.8%
13Maison Francis KurkdjianBeauty and fragrance153,750-13.1%
14Penhaligon'sBeauty and fragrance149,810-9.2%
15ReViveBeauty and fragrance134,0600.0%
16AmouageBeauty and fragrance133,750+6.7%
17Juliette Has a GunBeauty and fragrance109,270-14.7%
18SK-IIBeauty and fragrance97,110-14.2%
19OribeBeauty and fragrance86,220+68.0%
20Westman AtelierBeauty and fragrance72,690-17.6%
21Clive ChristianBeauty and fragrance69,980+5.8%
22Jo Malone LondonBeauty and fragrance66,550+11.3%
23Augustinus BaderBeauty and fragrance65,920-11.8%
24SulwhasooBeauty and fragrance63,640-4.3%
25La PrairieBeauty and fragrance59,490-4.4%
26Officine Universelle BulyBeauty and fragrance55,660-8.4%
27BiothermBeauty and fragrance52,670+2.2%
28Biologique RechercheBeauty and fragrance50,310-17.0%
29InitioBeauty and fragrance42,540-6.9%
30SensaiBeauty and fragrance42,010-9.3%
31ValmontBeauty and fragrance39,890-5.7%
32L'Artisan ParfumeurBeauty and fragrance36,320-3.0%
33ChantecailleBeauty and fragrance33,670+11.2%
34NishaneBeauty and fragrance32,130+1.1%
35Serge LutensBeauty and fragrance31,340-0.1%
36Roja ParfumsBeauty and fragrance29,290-1.7%
37TrudonBeauty and fragrance24,480-0.6%
38Memo ParisBeauty and fragrance23,120+0.5%
39Sisley ParisBeauty and fragrance22,510-6.6%
40Natura BisséBeauty and fragrance22,320-9.0%
41LancômeBeauty and fragrance20,910-8.3%
42Tata HarperBeauty and fragrance20,730-6.8%
43Dr. Barbara SturmBeauty and fragrance20,420-33.0%
44BDK ParfumsBeauty and fragrance16,400+32.1%
45Atelier CologneBeauty and fragrance16,070-10.5%
46Ormonde JayneBeauty and fragrance16,000+28.3%
47Kilian ParisBeauty and fragrance13,860+11.5%
48Clé de Peau BeautéBeauty and fragrance13,830-4.8%
49Lorenzo PazzagliaBeauty and fragrance11,730+36.6%
50Simone AndreoliBeauty and fragrance10,130+6.4%
51Susanne KaufmannBeauty and fragrance9,350-3.1%
52111SKINBeauty and fragrance9,330-9.6%
53OmoroviczaBeauty and fragrance8,080-10.8%
54Henry JacquesBeauty and fragrance6,100+38.0%
55Une Nuit NomadeBeauty and fragrance6,040+37.8%
56Carner BarcelonaBeauty and fragrance5,980+17.3%
57AkroBeauty and fragrance5,630+11.7%
58CellcosmetBeauty and fragrance5,470-6.0%
59Editions de Parfums Frédéric MalleBeauty and fragrance4,570-10.9%
60Perris Monte CarloBeauty and fragrance3,410+1.2%
61NescensBeauty and fragrance2,000-14.0%
62SASVABeauty and fragrance1,520-7.1%
63Olfactive StudioBeauty and fragrance1,460-10.7%
64Swiss PerfectionBeauty and fragrance1,290-13.4%
65L.RAPHAELBeauty and fragrance440-11.6%
66Ramón MonegalBeauty and fragrance420+14.9%

Search Demand is a licensed aggregate of branded exact-keyword observations across the fixed 15-market view. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

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