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Maison intelligence / 15 markets

Poltrona Frau / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Poltrona Frau

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
31,860
All 15 approved markets
Strongest market
IT
14,800 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
83,400
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyUnited StatesTaiwanFranceGermanyUnited KingdomUnited Arab EmiratesSpainJapanSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES39,27029,45319,6359,8180TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyUnited StatesTaiwanFranceGermanyUnited KingdomUnited Arab EmiratesSpainJapanSwitzerlandMarkets
Aug 202524,6809,9003,6001,9001,6001,6001,00088059059072015
Sept 202532,52014,8003,6001,9001,9001,6001,3001,0008802,40088015
Oct 202536,09018,1004,4002,4001,9001,9001,3001,3001,00072088015
Nov 202535,29018,1003,6001,9002,4001,9001,3001,0001,0007201,00015
Dec 202530,84014,8004,4001,9001,6001,9001,00088088072072015
Jan 202639,15018,1006,6001,9002,4002,4001,6001,3001,0007201,00015
Feb 202630,12014,8003,6001,3001,9001,9001,3001,30088072088015
Mar 202639,27022,2004,4001,9001,9001,9001,3007201,00088088015
Apr 202634,57018,1004,4001,9001,6001,6001,3008801,00088072015
May 202631,18014,8004,4002,4001,6001,6001,00088088088072015
Jun 202626,41012,1003,6001,9001,3001,6001,00088088072059015
Jul 202625,81012,1003,6001,6001,3001,3001,00088088072059015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US11,60012,400-800 (-6.5%)
China CN900780+120 (+15.4%)
Japan JP2,3202,480-160 (-6.5%)
France FR4,2005,400-1,200 (-22.2%)
United Kingdom GB3,0003,900-900 (-23.1%)
Italy IT39,00055,100-16,100 (-29.2%)
Germany DE4,5005,400-900 (-16.7%)
South Korea KR1,2601,660-400 (-24.1%)
Switzerland CH1,9002,480-580 (-23.4%)
Hong Kong SAR HK1,4401,390+50 (+3.6%)
United Arab Emirates AE2,6402,900-260 (-9.0%)
Singapore SG1,2601,350-90 (-6.7%)
Taiwan TW5,9005,100+800 (+15.7%)
Saudi Arabia SA840740+100 (+13.5%)
Spain ES2,6402,880-240 (-8.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
31,860
All 15 markets
Current demand rank
14 / 20
By current demand
Top percentile
Top 70.0%
Lower is stronger
Vs peer median
-16.3%
Home and design peers
Last 90d momentum
-19.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Home and design peers

Distribution

Where Poltrona Frau sits

Ranked by current demand · All 15 markets
TopLower

Rank 14 / 20 · quartile Q3 · top 70.0%

Indexed movement

Poltrona Frau vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Poltrona Frau is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
14,800 current searches
Top-three share
66.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Poltrona Frau share · Home and design peers median
  1. Italy14,800
  2. United States4,400
  3. France1,900
  4. Germany1,900
  5. Taiwan1,900
  6. United Kingdom1,300
  7. United Arab Emirates1,000
  8. Japan880
  9. Spain880
  10. Switzerland880
  11. Hong Kong SAR480
  12. Singapore480
  13. South Korea480
  14. China320
  15. Saudi Arabia260
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentPoltrona Frau shareHome and design peers median share
Italy IT14,80046.5%7.5%
United States US4,40013.8%22.6%
France FR1,9006.0%9.5%
Germany DE1,9006.0%7.6%
Taiwan TW1,9006.0%1.8%
United Kingdom GB1,3004.1%5.7%
United Arab Emirates AE1,0003.1%1.2%
Japan JP8802.8%4.9%
Spain ES8802.8%3.3%
Switzerland CH8802.8%2.7%
Hong Kong SAR HK4801.5%1.3%
Singapore SG4801.5%1.1%
South Korea KR4801.5%1.5%
China CN3201.0%0.3%
Saudi Arabia SA2600.8%0.4%

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