TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Glenmorangie / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Glenmorangie

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
56,260
All 15 approved markets
Strongest market
GB
22,200 monthly searches

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
166,270
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesGermanyFranceJapanSpainTaiwanItalyUnited Arab EmiratesSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.33,10024,82516,5508,2750MARKET SERIES90,75068,06345,37522,6880TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesGermanyFranceJapanSpainTaiwanItalyUnited Arab EmiratesSwitzerlandMarkets
Aug 202561,75027,10014,8008,1002,9001,3001,6001,0001,00088088015
Sept 202556,42022,20014,8008,1002,9001,3001,3001,0001,00088072015
Oct 202557,07022,20014,8008,1003,6001,3001,3001,0001,00088072015
Nov 202563,62022,20018,1009,9004,4001,9001,3008801,0001,00088015
Dec 202590,75033,10027,10014,8005,4001,6001,9001,0001,6001,0001,00015
Jan 202652,99018,10014,8008,1003,6001,3001,3001,0001,00088072015
Feb 202641,21012,10012,1006,6002,4001,0008801,90072088072015
Mar 202645,20014,80012,1008,1002,9001,3001,00088088072059015
Apr 202652,41018,10014,8009,9002,9001,0001,00059088072059015
May 202666,18027,10018,1009,9002,9001,3001,3008801,00072088015
Jun 202652,80022,20014,8006,6002,4001,3001,00072072072059015
Jul 202647,29018,10014,8005,4002,4001,0001,00072072072059015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US47,70039,000+8,700 (+22.3%)
China CN290230+60 (+26.1%)
Japan JP3,6003,300+300 (+9.1%)
France FR7,7008,200-500 (-6.1%)
United Kingdom GB67,40045,000+22,400 (+49.8%)
Italy IT2,4402,480-40 (-1.6%)
Germany DE21,90024,600-2,700 (-11.0%)
South Korea KR1,5501,770-220 (-12.4%)
Switzerland CH2,0601,900+160 (+8.4%)
Hong Kong SAR HK1,4601,660-200 (-12.0%)
United Arab Emirates AE2,1602,320-160 (-6.9%)
Singapore SG2,1601,900+260 (+13.7%)
Taiwan TW2,3203,370-1,050 (-31.2%)
Saudi Arabia SA230210+20 (+9.5%)
Spain ES3,3002,880+420 (+14.6%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
56,260
All 15 markets
Current demand rank
9 / 35
By current demand
Top percentile
Top 25.7%
Lower is stronger
Vs peer median
+76.2%
Wines and spirits peers
Last 90d momentum
+19.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Wines and spirits peers

Distribution

Where Glenmorangie sits

Ranked by current demand · All 15 markets
TopLower

Rank 9 / 35 · quartile Q2 · top 25.7%

Indexed movement

Glenmorangie vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Glenmorangie is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
22,200 current searches
Top-three share
80.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Glenmorangie share · Wines and spirits peers median
  1. United Kingdom22,200
  2. United States14,800
  3. Germany8,100
  4. France2,900
  5. Japan1,300
  6. Spain1,300
  7. Italy1,000
  8. Taiwan1,000
  9. United Arab Emirates880
  10. Singapore720
  11. Switzerland720
  12. Hong Kong SAR590
  13. South Korea590
  14. Saudi Arabia90
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentGlenmorangie shareWines and spirits peers median share
United Kingdom GB22,20039.5%10.1%
United States US14,80026.3%28.3%
Germany DE8,10014.4%7.6%
France FR2,9005.2%14.7%
Japan JP1,3002.3%1.3%
Spain ES1,3002.3%3.8%
Italy IT1,0001.8%5.8%
Taiwan TW1,0001.8%0.9%
United Arab Emirates AE8801.6%0.5%
Singapore SG7201.3%1.1%
Switzerland CH7201.3%1.8%
Hong Kong SAR HK5901.0%1.5%
South Korea KR5901.0%0.6%
Saudi Arabia SA900.2%0.1%
China CN700.1%0.1%

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