Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
1,290
All 15 approved markets
Strongest market
US
260 monthly searches
Meta observations
109
Observed paid placements
Active at 22 Aug 2026
9
Observed paid activity
Observed activity
Jun 2026 carried the highest observed start volume.
32 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-07","2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"11 of 60 stable months returned","chartMonths":["2025-07","2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":260,"history":{"2025-08":390,"2025-09":390,"2025-10":320,"2025-11":210,"2025-12":210,"2026-01":170,"2026-02":170,"2026-03":390,"2026-04":170,"2026-05":170,"2026-06":170,"2026-07":170}},{"market":"CN","name":"China","current":20,"history":{"2025-08":10,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":30,"2026-04":10,"2026-05":10,"2026-06":40,"2026-07":20}},{"market":"JP","name":"Japan","current":140,"history":{"2025-08":170,"2025-09":170,"2025-10":210,"2025-11":140,"2025-12":170,"2026-01":110,"2026-02":110,"2026-03":140,"2026-04":110,"2026-05":110,"2026-06":90,"2026-07":90}},{"market":"FR","name":"France","current":110,"history":{"2025-08":50,"2025-09":110,"2025-10":90,"2025-11":140,"2025-12":90,"2026-01":140,"2026-02":90,"2026-03":110,"2026-04":170,"2026-05":90,"2026-06":140,"2026-07":210}},{"market":"GB","name":"United Kingdom","current":70,"history":{"2025-08":50,"2025-09":70,"2025-10":70,"2025-11":70,"2025-12":70,"2026-01":50,"2026-02":70,"2026-03":110,"2026-04":90,"2026-05":50,"2026-06":90,"2026-07":140}},{"market":"IT","name":"Italy","current":110,"history":{"2025-08":70,"2025-09":90,"2025-10":90,"2025-11":90,"2025-12":90,"2026-01":90,"2026-02":90,"2026-03":210,"2026-04":140,"2026-05":170,"2026-06":110,"2026-07":90}},{"market":"DE","name":"Germany","current":50,"history":{"2025-08":50,"2025-09":70,"2025-10":50,"2025-11":40,"2025-12":40,"2026-01":70,"2026-02":40,"2026-03":50,"2026-04":90,"2026-05":50,"2026-06":40,"2026-07":40}},{"market":"KR","name":"South Korea","current":90,"history":{"2025-07":70,"2025-08":110,"2025-09":90,"2025-10":50,"2025-11":70,"2025-12":70,"2026-01":90,"2026-02":70,"2026-03":70,"2026-04":140,"2026-05":90,"2026-06":90}},{"market":"CH","name":"Switzerland","current":210,"history":{"2025-08":210,"2025-09":210,"2025-10":210,"2025-11":210,"2025-12":170,"2026-01":210,"2026-02":170,"2026-03":260,"2026-04":210,"2026-05":170,"2026-06":170,"2026-07":140}},{"market":"HK","name":"Hong Kong SAR","current":90,"history":{"2025-08":90,"2025-09":90,"2025-10":110,"2025-11":90,"2025-12":110,"2026-01":170,"2026-02":40,"2026-03":70,"2026-04":140,"2026-05":90,"2026-06":90}},{"market":"AE","name":"United Arab Emirates","current":20,"history":{"2025-08":40,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":10,"2026-01":20,"2026-02":20,"2026-03":20,"2026-04":20,"2026-05":20,"2026-06":10,"2026-07":10}},{"market":"SG","name":"Singapore","current":30,"history":{"2025-08":30,"2025-09":50,"2025-10":50,"2025-11":40,"2025-12":30,"2026-01":30,"2026-02":20,"2026-03":10,"2026-04":20,"2026-05":20,"2026-06":20,"2026-07":20}},{"market":"TW","name":"Taiwan","current":30,"history":{"2025-08":30,"2025-09":30,"2025-10":30,"2025-11":20,"2025-12":20,"2026-01":30,"2026-02":40,"2026-03":40,"2026-04":50,"2026-05":40,"2026-06":30,"2026-07":20}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":0,"2025-10":20,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":50,"history":{"2025-07":50,"2025-08":20,"2025-09":20,"2025-10":30,"2025-11":30,"2025-12":20,"2026-01":50,"2026-02":30,"2026-03":90,"2026-04":70,"2026-05":90,"2026-06":40}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"13 consecutive complete months are required for same-month last-year comparison","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-04","2026-05","2026-06"],"priorMonths":["2026-01","2026-02","2026-03"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Apr 2026 to Jun 2026","priorLabel":"Jan 2026 to Mar 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jun 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage
Current period
3,760
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
13-month line trend · no five-year claim, 11 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesSwitzerlandJapanFranceItalyHong Kong SARSouth KoreaUnited KingdomGermanySpainAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.
Show exact monthly values
Exact monthly search values
Month
Total
United States
Switzerland
Japan
France
Italy
Hong Kong SAR
South Korea
United Kingdom
Germany
Spain
Markets
Jul 2025
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
70
Unknown
Unknown
50
2
Aug 2025
1,330
390
210
170
50
70
90
110
50
50
20
15
Sept 2025
1,430
390
210
170
110
90
90
90
70
70
20
15
Oct 2025
1,350
320
210
210
90
90
110
50
70
50
30
15
Nov 2025
1,200
210
210
140
140
90
90
70
70
40
30
15
Dec 2025
1,120
210
170
170
90
90
110
70
70
40
20
15
Jan 2026
1,250
170
210
110
140
90
170
90
50
70
50
15
Feb 2026
980
170
170
110
90
90
40
70
70
40
30
15
Mar 2026
1,610
390
260
140
110
210
70
70
110
50
90
15
Apr 2026
1,440
170
210
110
170
140
140
140
90
90
70
15
May 2026
1,180
170
170
110
90
170
90
90
50
50
90
15
Jun 2026
1,140
170
170
90
140
110
90
90
90
40
40
15
Jul 2026
Unknown
170
140
90
210
90
Unknown
Unknown
140
40
Unknown
12
Market ranking
Last 90d volume, largest first
Signed change vs prior period
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.
15 markets
Last 90d exact market values
United States US
510
730
-220 (-30.1%)
China CN
60
50
+10 (+20.0%)
Japan JP
310
360
-50 (-13.9%)
France FR
400
340
+60 (+17.6%)
United Kingdom GB
230
230
+0 (+0.0%)
Italy IT
420
390
+30 (+7.7%)
Germany DE
180
160
+20 (+12.5%)
South Korea KR
320
230
+90 (+39.1%)
Switzerland CH
550
640
-90 (-14.1%)
Hong Kong SAR HK
320
280
+40 (+14.3%)
United Arab Emirates AE
50
60
-10 (-16.7%)
Singapore SG
60
60
+0 (+0.0%)
Taiwan TW
120
110
+10 (+9.1%)
Saudi Arabia SA
30
30
+0 (+0.0%)
Spain ES
200
170
+30 (+17.6%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"swiss-perfection","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":66,"luxuryEligible":396,"category":"beauty_fragrance","categoryLabel":"Beauty and fragrance","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[31320,31695,33640,40765,39795,33065,27835,32365,31460,32515,29165,32020],"US":[10100,9900,12100,12100,12100,11000,9900,11000,9900,9900,9000,9000],"CN":[60,50,60,70,70,50,45,60,70,60,60,70],"JP":[480,480,480,435,480,480,390,480,535,480,480,480],"FR":[2650,2900,3250,3600,3600,3250,2900,3250,3600,3600,2900,3250],"GB":[2900,2900,2900,3250,2900,2900,2650,2900,2900,2900,2900,2400],"IT":[1750,1750,1750,2150,2000,1750,1750,1750,1750,1600,1450,1600],"DE":[1900,1900,1900,2650,2900,1900,1750,1900,1900,1900,1750,1750],"KR":[210,190,155,190,170,190,170,210,210,210,210,170],"CH":[655,590,720,720,720,720,590,720,590,590,535,535],"HK":[535,480,480,535,535,535,435,480,480,480,480,480],"AE":[490,480,590,535,480,480,435,435,535,535,435,435],"SG":[355,390,320,320,260,320,235,320,320,290,260,320],"TW":[435,480,590,590,480,590,435,590,535,590,535,390],"SA":[260,210,210,210,260,260,235,260,210,260,260,260],"ES":[1150,1150,1300,1600,1600,1600,1300,1600,1150,1450,1150,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Falcon","c":"yachting_aviation","v":[5400,10,90,1300,1900,390,1000,50,210,50,140,90,40,50,320],"cu":[16200,40,360,3300,6700,1170,2880,110,590,130,290,290,120,120,970],"pu":[17400,50,290,4200,8200,1660,3300,160,790,170,700,310,110,320,1000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"montblanc","n":"Montblanc","c":"writing_accessories","v":[201000,1300,27100,201000,74000,60500,135000,3600,40500,9900,14800,9900,12100,14800,110000],"cu":[495000,4200,62500,627000,208500,170500,385000,9400,141500,26100,44400,29700,31900,47700,330000],"pu":[495000,4500,76400,546000,208500,181500,310500,10100,106700,27900,39000,27900,34100,51800,401500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"s-t-dupont","n":"S.T. Dupont","c":"writing_accessories","v":[8100,70,1000,6600,1900,1000,3600,390,720,590,590,320,480,720,720],"cu":[24300,170,2760,18600,4800,2760,8700,1350,1770,1770,1900,910,1350,2190,2030],"pu":[19800,250,2640,18600,5400,3000,9400,1100,2160,1900,1660,840,1350,2440,2030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"smythson","n":"Smythson","c":"writing_accessories","v":[8100,50,1900,1300,18100,880,1000,390,390,390,320,260,320,210,480],"cu":[19800,210,6700,3900,51800,2160,3180,960,960,1260,970,840,970,510,1460],"pu":[19800,190,6700,3300,41700,2030,2760,2150,1030,1260,690,730,1120,420,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"caran-d-ache","n":"Caran d'Ache","c":"writing_accessories","v":[9900,70,1300,12100,5400,5400,9900,480,18100,720,260,390,590,210,2400],"cu":[24300,170,3300,27900,14200,11600,19800,1440,47700,2030,730,1260,1660,680,5700],"pu":[24300,200,3900,27900,12400,15200,22800,1660,51000,1900,640,1100,1790,550,6700],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"graf-von-faber-castell","n":"Graf von Faber-Castell","c":"writing_accessories","v":[1300,10,320,480,480,210,1900,170,210,90,50,90,170,70,320],"cu":[2880,30,1030,1030,1170,480,4800,450,520,270,170,290,550,230,850],"pu":[3000,40,970,1260,1390,630,4800,480,690,290,140,250,450,250,970],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"aurora","n":"Aurora","c":"writing_accessories","v":[550000,1900,22200,27100,74000,40500,49500,5400,9900,8100,5400,6600,9900,8100,22200],"cu":[1450000,5400,66600,66600,211500,106700,130500,13200,24300,19800,15200,17400,29700,24300,54300],"pu":[1573000,5100,66600,76400,211500,114100,139500,14200,26100,21300,14200,18600,31900,21300,62500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"art-basel","n":"Art Basel","c":"events_fairs","v":[40500,260,590,9900,3600,2400,5400,390,12100,6600,480,390,590,140,1300],"cu":[48300,370,1630,19400,11800,9300,32200,1330,95700,4200,1010,790,1130,310,3990],"pu":[44400,2020,2370,10800,9400,5700,13200,1750,23400,70300,1300,1710,3470,480,3000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"watches-and-wonders","n":"Watches and Wonders","c":"events_fairs","v":[3600,20,260,1900,1300,590,1300,90,3600,170,170,210,70,40,320],"cu":[2770,30,300,1860,950,420,700,140,1570,280,140,250,120,50,370],"pu":[38100,180,1950,17600,12300,4920,12000,800,32400,1560,1520,2100,540,450,2580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"frieze","n":"Frieze","c":"events_fairs","v":[22200,70,480,590,8100,590,720,880,170,210,260,260,260,140,390],"cu":[54000,150,1260,1550,13200,1590,2320,1660,450,510,680,550,600,340,970],"pu":[71500,170,1660,1660,15200,1440,2160,1700,480,550,560,630,730,360,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tefaf","n":"TEFAF","c":"events_fairs","v":[1900,10,90,720,480,390,720,40,140,40,20,20,30,10,210],"cu":[13300,40,230,1170,900,660,570,120,210,100,60,50,80,30,250],"pu":[5180,50,440,4680,3100,2750,5720,230,900,160,80,90,80,40,1670],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"design-miami","n":"Design Miami","c":"events_fairs","v":[3600,10,40,480,260,140,90,70,40,20,50,20,10,10,50],"cu":[2760,30,110,480,490,250,160,200,90,40,160,60,40,30,100],"pu":[4200,30,90,550,450,250,160,110,90,40,140,30,40,30,120],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"salone-del-mobile","n":"Salone del Mobile","c":"events_fairs","v":[1300,70,140,720,1000,18100,1000,210,720,90,260,70,70,590,590],"cu":[1840,80,350,700,1000,7400,1000,310,500,130,340,130,150,1460,460],"pu":[9900,430,940,5380,8100,174200,9100,1330,5780,610,1910,440,470,2410,4580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"geneva-watch-days","n":"Geneva Watch Days","c":"events_fairs","v":[320,10,40,320,110,90,90,10,880,20,40,20,10,10,50],"cu":[830,20,170,800,400,220,190,30,1730,70,200,50,30,40,140],"pu":[410,20,40,320,140,120,160,20,840,30,40,30,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dubai-watch-week","n":"Dubai Watch Week","c":"events_fairs","v":[390,10,40,260,320,110,170,10,390,50,4400,90,20,90,50],"cu":[230,20,50,180,160,70,50,30,160,30,840,40,20,50,40],"pu":[420,10,40,210,210,70,130,20,210,40,700,40,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"sotheby-s","n":"Sotheby's","c":"auctions_collectibles","v":[74000,390,1600,27100,22200,14800,12100,880,6600,4400,2400,1600,880,720,6600],"cu":[238500,1190,4500,76400,71500,41700,31900,2320,16400,10900,5900,4500,2760,1920,16400],"pu":[222000,1330,4800,76400,66600,44400,36300,2480,18600,13200,5900,4500,2590,1770,18600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"christie-s","n":"Christie's","c":"auctions_collectibles","v":[40500,260,2400,18100,22200,9900,5400,720,2400,3600,880,880,880,480,2900],"cu":[132100,730,7700,48300,62500,23400,13400,1790,7600,9200,2080,2470,2480,1100,8200],"pu":[130500,750,8200,67400,71500,29700,14200,2190,7700,10400,2190,2600,2760,1440,9400],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"phillips","n":"Phillips","c":"auctions_collectibles","v":[60500,140,1300,6600,14800,1900,40500,590,1600,1600,590,1000,1000,720,5400],"cu":[148500,360,3900,17400,41700,5100,93300,1770,4200,4500,1770,2640,3300,2160,13200],"pu":[189500,420,3900,15200,55100,5100,150500,1900,4800,4500,1900,2760,2880,2160,14200],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"bonhams","n":"Bonhams","c":"auctions_collectibles","v":[27100,110,390,4400,22200,2400,1600,170,720,1300,170,260,260,90,1000],"cu":[93300,290,1260,9600,62500,6200,4500,340,1920,3480,490,790,790,250,2760],"pu":[87300,320,1030,12400,62500,6200,5300,490,2160,3180,390,900,810,230,2880],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dorotheum","n":"Dorotheum","c":"auctions_collectibles","v":[720,10,50,590,390,3600,8100,30,720,20,40,30,20,10,320],"cu":[2350,30,190,1950,1240,11400,16400,90,2080,60,90,90,50,30,1080],"pu":[2310,40,170,1900,1300,10900,21300,90,2320,70,80,80,30,40,1030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}}]}
Current demand
1,290
All 15 markets
Current demand rank
64 / 66
By current demand
Top percentile
Top 97.0%
Lower is stronger
Vs peer median
-96.1%
Beauty and fragrance peers
Last 90d momentum
-13.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers
Distribution
Where Swiss Perfection sits
Ranked by current demand · All 15 markets
Rank 64 / 66 · quartile Q4 · top 97.0%
Indexed movement
Swiss Perfection vs Beauty and fragrance peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Swiss Perfection is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
260 current searches
Top-three share
47.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Swiss Perfection share · Beauty and fragrance peers median
United States260
Switzerland210
Japan140
France110
Italy110
Hong Kong SAR90
South Korea90
United Kingdom70
Germany50
Spain50
Singapore30
Taiwan30
China20
United Arab Emirates20
Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Swiss Perfection share
Beauty and fragrance peers median share
United States US
260
20.2%
28.0%
Switzerland CH
210
16.3%
1.8%
Japan JP
140
10.9%
1.8%
France FR
110
8.5%
9.4%
Italy IT
110
8.5%
4.3%
Hong Kong SAR HK
90
7.0%
1.7%
South Korea KR
90
7.0%
0.6%
United Kingdom GB
70
5.4%
7.6%
Germany DE
50
3.9%
7.2%
Spain ES
50
3.9%
4.0%
Singapore SG
30
2.3%
1.0%
Taiwan TW
30
2.3%
2.0%
China CN
20
1.6%
0.2%
United Arab Emirates AE
20
1.6%
1.3%
Saudi Arabia SA
10
0.8%
0.8%
05 / Reverse plan
Reverse plan
Observed
Observed paid activity reconstructed in chronological order.
Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
109
Active at 22 Aug 2026
9
Inactive
100
Paid placements
Facebook
109
Instagram
109
Messenger
109
Audience Network
74
Threads
109
Formats
Carousel
26
DCO
15
Dynamic Product Ads
3
Image
39
Video
26
Calls to action
Get offer
6
Learn more
38
Shop now
42
Sign up
23
Reverse media plan
Observed starts, in sequence
One selected family per month
Start Ended by 22 Aug 2026Source: DCO component
Start Ended by 22 Aug 2026Source: video preview
Start Ended by 22 Aug 2026Source: DCO component
Start Ended by 22 Aug 2026Source: DCO component
Start Ended by 22 Aug 2026Source: still
Start Ended by 22 Aug 2026Source: DCO component
Start Ended by 22 Aug 2026Source: DCO component
Start Ended by 22 Aug 2026Source: DCO component
Start Active at 22 Aug 2026Source: still
Start Active at 22 Aug 2026Source: still
Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.
06 / Creatives
The message in market
Observed set
10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.
10 selected families
Swiss PerfectionReveal your glass skin in just 7 days. A new ritual. A visible transformation. The RS-28 Radiance Program is infused with a powerful Multivitamin Complex and Swiss Cellular Active IRISA® to restore radiance, even tone, and boost your skin’…Swiss PerfectionObserved paid placementShop nowAug 2025Carousel4:5Inactive at 22 Aug 2026
A week to transform your skin7 days to sculpted contours and luminous glass skin. Powered by Cellular Active IRISA®, Hyaluronic Acid, and Collagen, it smooths wrinkles, improves elasticity, and redefines facial contours — revealing a luminous glass-skin finish. From t…Swiss PerfectionObserved paid placementShop nowSept 2025Video4:5Inactive at 22 Aug 2026
Swiss PerfectionReverse Aging — the art of renewal. 28 days to reset, rejuvenate, and reverse the visible signs of aging, revealing skin that is firmer, brighter, and radiant with vitality. This season, Swiss Perfection awakens the beauty within.Swiss PerfectionObserved paid placementShop nowOct 2025Carousel1:1Inactive at 22 Aug 2026
More than a creamDiscover RS-28 Rejuvenation Cream. Where Swiss cellular science meets the art of reverse aging. Born from three exclusive plant extraction technologies, this luxurious treatment reactivates the skin’s natural 28-day renewal cycle. Its velv…Swiss PerfectionObserved paid placementLearn moreNov 2025DCO9:16Inactive at 22 Aug 2026
28 Days to Luminous SkinReveal your most luminous skin for the festive season.✨ Start your 28-Day Glow Routine ❄️💜Swiss PerfectionObserved paid placementLearn moreDec 2025Image4:5Inactive at 22 Aug 2026
Swiss PerfectionYour Lips’ New Recovery Secret 💋 Visibly plumper, smoother, intensely hydrated lips. A luxurious fusion of science and sensorial beauty, powered by Cellular IRISA® Bio-active, Bio-Retinol & Goji Berry Extract.Swiss PerfectionObserved paid placementLearn moreJan 2026Carousel1:1Inactive at 22 Aug 2026
Exclusive code : VDAYThe perfect gift exists. ❤ Celebrate Valentine’s Day with skin that radiates. Receive a complimentary Perfect Lift Rich Cream 15ml with your order. Use your exclusive code: VDAY From $350Swiss PerfectionObserved paid placementLearn moreFeb 2026DCO9:16Inactive at 22 Aug 2026
More than a Serum, it is Cellular Reprogramming.More than a Serum, it’s Cellular Reprogramming. Speed up skin renewal by 90%* after 4 weeks. Powered by Cellular Active IRISA® and our latest innovation with Irisa Exosome Technology. Let's reprogram, rejuvenate and revive your skin, from…Swiss PerfectionObserved paid placementLearn moreMar 2026DCO9:16Inactive at 22 Aug 2026
Join Swiss Perfection's communityBecome a privileged member of Swiss Perfection. 💜 Receive 10% off your first order and access to members-only advantages.Swiss PerfectionObserved paid placementSign upJun 2026Image4:5Active at 22 Aug 2026
Swiss Perfection for youSkin longevity, activated. A new level of vitality, density and radiance. Meet the next generation of rejuvenation.Swiss PerfectionObserved paid placementShop nowJul 2026Image4:5Active at 22 Aug 2026
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