TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Une Nuit Nomade / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Une Nuit Nomade

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
6,040
All 15 approved markets
Strongest market
FR
2,400 monthly searches
Meta observations
23
Observed paid placements
Active at 22 Aug 2026
0
Observed paid activity

Observed activity

Apr 2026 carried the highest observed start volume.

16 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
19,500
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceGermanyUnited StatesUnited KingdomItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.3,6002,7001,8009000MARKET SERIES6,9605,2203,4801,7400TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceGermanyUnited StatesUnited KingdomItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown210UnknownUnknownUnknownUnknown2
Aug 20255,2101,3001,90088026026021021050404015
Sept 20255,3501,6001,30088039048026017090405015
Oct 20255,2301,6001,30088032039032017090503015
Nov 20256,0501,9001,6001,00039039032021070304015
Dec 20256,7102,4001,6001,30032032026026090403015
Jan 20266,5802,9001,3001,00032026039017090205015
Feb 20264,5101,6001,00088026021021014070403015
Mar 20264,6501,9001,00072026021021017040502015
Apr 20266,0302,9001,00088032032021021050503015
May 20266,5102,9001,3001,00032032017026070403015
Jun 20266,9603,6001,0001,00039026021026050404015
Jul 2026Unknown3,6001,3001,000480260Unknown26090705012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US2,8802,600+280 (+10.8%)
China CN3030+0 (+0.0%)
Japan JP11070+40 (+57.1%)
France FR9,4006,400+3,000 (+46.9%)
United Kingdom GB1,030840+190 (+22.6%)
Italy IT900680+220 (+32.4%)
Germany DE3,3003,300+0 (+0.0%)
South Korea KR4050-10 (-20.0%)
Switzerland CH730480+250 (+52.1%)
Hong Kong SAR HK3030+0 (+0.0%)
United Arab Emirates AE170200-30 (-15.0%)
Singapore SG100100+0 (+0.0%)
Taiwan TW6040+20 (+50.0%)
Saudi Arabia SA130110+20 (+18.2%)
Spain ES590810-220 (-27.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
6,040
All 15 markets
Current demand rank
55 / 66
By current demand
Top percentile
Top 83.3%
Lower is stronger
Vs peer median
-81.6%
Beauty and fragrance peers
Last 90d momentum
+37.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where Une Nuit Nomade sits

Ranked by current demand · All 15 markets
TopLower

Rank 55 / 66 · quartile Q4 · top 83.3%

Indexed movement

Une Nuit Nomade vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Une Nuit Nomade is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
2,400 current searches
Top-three share
77.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Une Nuit Nomade share · Beauty and fragrance peers median
  1. France2,400
  2. Germany1,300
  3. United States1,000
  4. Italy320
  5. United Kingdom320
  6. Spain260
  7. Switzerland210
  8. United Arab Emirates70
  9. Saudi Arabia40
  10. Singapore40
  11. Japan30
  12. South Korea20
  13. China10
  14. Hong Kong SAR10
  15. Taiwan10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentUne Nuit Nomade shareBeauty and fragrance peers median share
France FR2,40039.7%9.4%
Germany DE1,30021.5%7.2%
United States US1,00016.6%28.0%
Italy IT3205.3%4.3%
United Kingdom GB3205.3%7.6%
Spain ES2604.3%4.0%
Switzerland CH2103.5%1.8%
United Arab Emirates AE701.2%1.3%
Saudi Arabia SA400.7%0.8%
Singapore SG400.7%1.0%
Japan JP300.5%1.8%
South Korea KR200.3%0.6%
China CN100.2%0.2%
Hong Kong SAR HK100.2%1.7%
Taiwan TW100.2%2.0%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
23
Active at 22 Aug 2026
0
Inactive
23

Paid placements

Facebook
23
Instagram
23
Messenger
23
Audience Network
23
Threads
23

Formats

Carousel
2
DCO
20
Video
1

Calls to action

Learn more
1
No button
2
Shop now
20

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 22 Aug 2026Source: DCO component
    Bohemian Soul 🌊
  2. Start Ended by 22 Aug 2026Source: DCO component
    Une Nuit Nomade
  3. Start Ended by 22 Aug 2026Source: DCO component
    Sun Bleached ☀️

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

3 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

3 selected families

Apr 20269:16 · DCOInactive at 22 Aug 2026
May 20269:16 · CarouselInactive at 22 Aug 2026
Jun 20269:16 · DCOInactive at 22 Aug 2026

Selected family

Une Nuit Nomade

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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