Maison intelligence / 15 markets

McLaren / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

Discover our services

01 / Overview

What changed for McLaren

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 806,480
Strongest market: US

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period: 2,122,120
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesUnited KingdomFranceGermanyItalySpainSwitzerlandUnited Arab EmiratesTaiwanJapanAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values

Exact monthly search values
Month	Total	United States	United Kingdom	France	Germany	Italy	Spain	Switzerland	United Arab Emirates	Taiwan	Japan	Markets
Aug 2025	960,080	450,000	110,000	110,000	90,500	74,000	49,500	18,100	9,900	12,100	8,100	15
Sept 2025	922,880	450,000	110,000	90,500	90,500	60,500	49,500	18,100	9,900	9,900	8,100	15
Oct 2025	852,280	368,000	110,000	90,500	90,500	60,500	49,500	18,100	12,100	9,900	8,100	15
Nov 2025	880,900	368,000	135,000	90,500	90,500	74,000	49,500	18,100	12,100	9,900	8,100	15
Dec 2025	811,980	368,000	110,000	90,500	74,000	60,500	40,500	14,800	12,100	9,900	8,100	15
Jan 2026	739,720	368,000	90,500	74,000	60,500	49,500	40,500	12,100	9,900	8,100	6,600	15
Feb 2026	633,490	301,000	90,500	60,500	60,500	40,500	33,100	9,900	8,100	6,600	5,400	15
Mar 2026	789,400	368,000	110,000	74,000	74,000	60,500	40,500	14,800	8,100	9,900	8,100	15
Apr 2026	716,520	368,000	90,500	74,000	60,500	40,500	33,100	12,100	6,600	6,600	6,600	15
May 2026	742,020	368,000	90,500	74,000	74,000	49,500	33,100	12,100	6,600	8,100	8,100	15
Jun 2026	729,520	301,000	90,500	74,000	90,500	90,500	33,100	12,100	6,600	8,100	6,600	15
Jul 2026	650,580	301,000	90,500	74,000	60,500	49,500	27,100	9,900	5,400	8,100	8,100	15

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	970,000	1,037,000	-67,000 (-6.5%)
China CN	2,320	2,310	+10 (+0.4%)
Japan JP	22,800	20,100	+2,700 (+13.4%)
France FR	222,000	208,500	+13,500 (+6.5%)
United Kingdom GB	271,500	291,000	-19,500 (-6.7%)
Italy IT	189,500	141,500	+48,000 (+33.9%)
Germany DE	225,000	195,000	+30,000 (+15.4%)
South Korea KR	8,200	8,200	+0 (+0.0%)
Switzerland CH	34,100	36,800	-2,700 (-7.3%)
Hong Kong SAR HK	14,200	17,400	-3,200 (-18.4%)
United Arab Emirates AE	18,600	22,800	-4,200 (-18.4%)
Singapore SG	16,200	17,400	-1,200 (-6.9%)
Taiwan TW	24,300	23,100	+1,200 (+5.2%)
Saudi Arabia SA	10,100	11,600	-1,500 (-12.9%)
Spain ES	93,300	106,700	-13,400 (-12.6%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Automotive set has 18 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 806,480
Current demand rank: 12 / 18
Top percentile: Top 66.7%
Vs peer median: -15.9%
Last 90d momentum: -0.8%
Current demand quartile: Q3

Distribution

Where McLaren sits

Ranked by current demand · All 15 markets

Rank 12 / 18 · quartile Q3 · top 66.7%

Indexed movement

McLaren vs Automotive peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for McLaren is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 70.5%
Markets: 15
Benchmark group: Automotive peers

McLaren share · Automotive peers median

United States368,000
United Kingdom110,000
France90,500
Germany74,000
Italy60,500
Spain40,500
Switzerland14,800
United Arab Emirates9,900
Singapore8,100
Taiwan8,100
Hong Kong SAR6,600
Japan6,600
Saudi Arabia4,400
South Korea3,600
China880

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	McLaren share	Automotive peers median share
United States US	368,000	45.6%	44.1%
United Kingdom GB	110,000	13.6%	9.0%
France FR	90,500	11.2%	10.4%
Germany DE	74,000	9.2%	12.7%
Italy IT	60,500	7.5%	7.1%
Spain ES	40,500	5.0%	5.5%
Switzerland CH	14,800	1.8%	1.8%
United Arab Emirates AE	9,900	1.2%	1.2%
Singapore SG	8,100	1.0%	0.6%
Taiwan TW	8,100	1.0%	1.1%
Hong Kong SAR HK	6,600	0.8%	0.5%
Japan JP	6,600	0.8%	0.8%
Saudi Arabia SA	4,400	0.5%	0.7%
South Korea KR	3,600	0.4%	0.4%
China CN	880	0.1%	0.1%

Next question

Turn a bounded observation into a checked decision.

Bring the question to the Department; this page does not launch or change a provider.

Discover our services