Maison intelligence / 15 markets

Parfums de Marly / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Parfums de Marly

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 303,820
Strongest market: US
Meta observations: 200
Active at 23 Aug 2026: 14

Observed activity

Oct 2025 carried the highest observed start volume.

41 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 772,630
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesUnited KingdomGermanyFranceSpainItalyUnited Arab EmiratesSwitzerlandSaudi ArabiaSingaporeAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	United Kingdom	Germany	France	Spain	Italy	United Arab Emirates	Switzerland	Saudi Arabia	Singapore	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	8,100	Unknown	Unknown	Unknown	Unknown	Unknown	2
Aug 2025	258,380	135,000	33,100	33,100	18,100	9,900	8,100	6,600	5,400	2,900	2,400	15
Sept 2025	262,200	135,000	33,100	40,500	18,100	8,100	8,100	5,400	5,400	2,400	2,400	15
Oct 2025	275,880	135,000	40,500	40,500	22,200	8,100	8,100	6,600	6,600	1,900	2,400	15
Nov 2025	328,030	165,000	49,500	49,500	22,200	8,100	9,900	6,600	8,100	2,400	2,400	15
Dec 2025	432,510	246,000	60,500	49,500	27,100	12,100	12,100	6,600	8,100	2,900	2,900	15
Jan 2026	301,650	165,000	40,500	33,100	22,200	9,900	9,900	6,600	5,400	2,400	2,400	15
Feb 2026	249,930	135,000	33,100	33,100	18,100	6,600	6,600	5,400	4,400	2,400	1,900	15
Mar 2026	263,000	135,000	40,500	33,100	22,200	6,600	6,600	4,400	5,400	3,600	1,900	15
Apr 2026	257,060	135,000	33,100	33,100	22,200	8,100	6,600	5,400	5,400	2,400	1,900	15
May 2026	265,630	135,000	40,500	33,100	22,200	8,100	6,600	5,400	5,400	2,900	2,400	15
Jun 2026	249,940	135,000	33,100	27,100	22,200	6,600	6,600	6,600	4,400	2,400	1,900	15
Jul 2026	Unknown	135,000	40,500	33,100	22,200	Unknown	8,100	5,400	4,400	2,400	2,900	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	405,000	435,000	-30,000 (-6.9%)
China CN	840	530	+310 (+58.5%)
Japan JP	3,900	4,200	-300 (-7.1%)
France FR	66,600	62,500	+4,100 (+6.6%)
United Kingdom GB	106,700	114,100	-7,400 (-6.5%)
Italy IT	19,800	23,100	-3,300 (-14.3%)
Germany DE	93,300	99,300	-6,000 (-6.0%)
South Korea KR	1,790	1,790	+0 (+0.0%)
Switzerland CH	15,200	15,200	+0 (+0.0%)
Hong Kong SAR HK	2,760	2,600	+160 (+6.2%)
United Arab Emirates AE	17,400	16,400	+1,000 (+6.1%)
Singapore SG	6,200	6,200	+0 (+0.0%)
Taiwan TW	2,640	2,160	+480 (+22.2%)
Saudi Arabia SA	7,700	8,400	-700 (-8.3%)
Spain ES	22,800	23,100	-300 (-1.3%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 303,820
Current demand rank: 7 / 66
Top percentile: Top 10.6%
Vs peer median: +823.5%
Last 90d momentum: +1.4%
Current demand quartile: Q1

Distribution

Where Parfums de Marly sits

Ranked by current demand · All 15 markets

Rank 7 / 66 · quartile Q1 · top 10.6%

Indexed movement

Parfums de Marly vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Parfums de Marly is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 81%
Markets: 15
Benchmark group: Beauty and fragrance peers

Parfums de Marly share · Beauty and fragrance peers median

United States165,000
Germany40,500
United Kingdom40,500
France22,200
Italy8,100
Spain8,100
Switzerland5,400
United Arab Emirates5,400
Saudi Arabia2,400
Singapore2,400
Japan1,300
Hong Kong SAR1,000
Taiwan720
South Korea590
China210

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Parfums de Marly share	Beauty and fragrance peers median share
United States US	165,000	54.3%	28.0%
Germany DE	40,500	13.3%	7.2%
United Kingdom GB	40,500	13.3%	7.6%
France FR	22,200	7.3%	9.4%
Italy IT	8,100	2.7%	4.3%
Spain ES	8,100	2.7%	4.0%
Switzerland CH	5,400	1.8%	1.8%
United Arab Emirates AE	5,400	1.8%	1.3%
Saudi Arabia SA	2,400	0.8%	0.8%
Singapore SG	2,400	0.8%	1.0%
Japan JP	1,300	0.4%	1.8%
Hong Kong SAR HK	1,000	0.3%	1.7%
Taiwan TW	720	0.2%	2.0%
South Korea KR	590	0.2%	0.6%
China CN	210	0.1%	0.2%

06 / Creatives

The message in market

Observed set

15 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

15 selected families

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Turn a bounded observation into a checked decision.

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Parfums de Marly / Intelligence

What changed for Parfums de Marly

Oct 2025 carried the highest observed start volume.

US is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Parfums de Marly sits

Parfums de Marly vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.