TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Biologique Recherche / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Biologique Recherche

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
50,310
All 15 approved markets
Strongest market
US
22,200 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
36
Observed paid activity

Observed activity

Jul 2026 carried the highest observed start volume.

29 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
132,430
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceSpainItalyGermanyUnited KingdomSwitzerlandUnited Arab EmiratesHong Kong SARSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES57,46043,09528,73014,3650TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceSpainItalyGermanyUnited KingdomSwitzerlandUnited Arab EmiratesHong Kong SARSingaporeMarkets
Jul 2025UnknownUnknownUnknown5,400UnknownUnknownUnknownUnknownUnknownUnknownUnknown2
Aug 202547,74022,2008,1004,4003,6002,9002,9001,30088032032015
Sept 202553,58022,20012,1005,4004,4002,9002,9001,30088032048015
Oct 202554,19022,20012,1005,4004,4003,6002,9001,30088039032015
Nov 202556,01022,20012,1005,4004,4004,4003,6001,60088039032015
Dec 202552,34022,20012,1004,4004,4002,9002,9001,30088026026015
Jan 202654,70022,20012,1005,4005,4002,9002,9001,60088032032015
Feb 202652,49022,2009,9005,4004,4003,6003,6001,30088032026015
Mar 202657,46022,20012,1005,4006,6003,6003,6001,60088039032015
Apr 202646,95018,1009,9004,4005,4002,9002,9001,30072039021015
May 202645,79018,1009,9004,4004,4002,9002,4001,30072059026015
Jun 202639,69014,8009,9003,6003,6002,4002,4001,00059048026015
Jul 2026Unknown18,1009,900Unknown5,4002,4001,9001,000720Unknown39012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US51,00066,600-15,600 (-23.4%)
China CN290270+20 (+7.4%)
Japan JP520510+10 (+2.0%)
France FR29,70034,100-4,400 (-12.9%)
United Kingdom GB7,70010,100-2,400 (-23.8%)
Italy IT13,40016,400-3,000 (-18.3%)
Germany DE8,20010,100-1,900 (-18.8%)
South Korea KR600370+230 (+62.2%)
Switzerland CH3,6004,500-900 (-20.0%)
Hong Kong SAR HK1,4601,030+430 (+41.7%)
United Arab Emirates AE2,0302,640-610 (-23.1%)
Singapore SG730900-170 (-18.9%)
Taiwan TW290300-10 (-3.3%)
Saudi Arabia SA510630-120 (-19.0%)
Spain ES12,40016,200-3,800 (-23.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
50,310
All 15 markets
Current demand rank
28 / 66
By current demand
Top percentile
Top 42.4%
Lower is stronger
Vs peer median
+52.9%
Beauty and fragrance peers
Last 90d momentum
-17.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Biologique Recherche sits

Ranked by current demand · All 15 markets
TopLower

Rank 28 / 66 · quartile Q2 · top 42.4%

Indexed movement

Biologique Recherche vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Biologique Recherche is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
22,200 current searches
Top-three share
72.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Biologique Recherche share · Beauty and fragrance peers median
  1. United States22,200
  2. France9,900
  3. Italy4,400
  4. Spain4,400
  5. Germany2,900
  6. United Kingdom2,900
  7. Switzerland1,300
  8. United Arab Emirates880
  9. Hong Kong SAR390
  10. Singapore320
  11. Saudi Arabia210
  12. Japan170
  13. South Korea140
  14. Taiwan110
  15. China90
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentBiologique Recherche shareBeauty and fragrance peers median share
United States US22,20044.1%28.0%
France FR9,90019.7%9.4%
Italy IT4,4008.7%4.3%
Spain ES4,4008.7%4.0%
Germany DE2,9005.8%7.2%
United Kingdom GB2,9005.8%7.6%
Switzerland CH1,3002.6%1.8%
United Arab Emirates AE8801.7%1.3%
Hong Kong SAR HK3900.8%1.7%
Singapore SG3200.6%1.0%
Saudi Arabia SA2100.4%0.8%
Japan JP1700.3%1.8%
South Korea KR1400.3%0.6%
Taiwan TW1100.2%2.0%
China CN900.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
36
Inactive
164

Paid placements

Facebook
199
Instagram
200
Messenger
108
Audience Network
4
Threads
168

Formats

DCO
119
Dynamic Product Ads
36
Image
21
Video
24

Calls to action

Book now
7
Learn more
56
No button
3
See details
2
Shop now
132

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: video preview
    Scopri la routine estiva Biologique Recherche!
  2. Aug 20257No selected family
  3. Start Ended by 23 Aug 2026Source: DCO component
    Formula VIP O2 brevettata
  4. Start Ended by 23 Aug 2026Source: DCO component
    Luminosità potenziata dall'ossigeno*
  5. Start Ended by 23 Aug 2026Source: DCO component
    Ambassade Biologique Recherche - Rive Gauche
  6. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  7. Jan 20269No selected family
  8. Start Ended by 23 Aug 2026Source: DCO component
    Crème Matricielle - Soins du corps - 200 ml
  9. Start Ended by 23 Aug 2026Source: DCO component
    Liposculpt AC - Soins du corps - 200 ml
  10. Apr 202619No selected family
  11. Start Ended by 23 Aug 2026Source: DCO component
    UNIFORMA L'INCARNATO
  12. Jun 20268No selected family
  13. Start Active at 23 Aug 2026Source: video preview
    Product catalogue variant
  14. Start Active at 23 Aug 2026Source: DCO component
    Crème Hydravit’S

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

10 selected families

Jul 20251:1 · VideoInactive at 23 Aug 2026
Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20251:1 · DCOInactive at 23 Aug 2026
Dec 20259:16 · VideoInactive at 23 Aug 2026
Feb 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Mar 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jul 20269:16 · VideoActive at 23 Aug 2026
Aug 20261:1 · Dynamic Product AdsActive at 23 Aug 2026

Selected family

Biologique Recherche

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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