Maison intelligence / 15 markets

Aesop / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Aesop

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 664,400
Strongest market: US
Meta observations: 200
Active at 15 Aug 2026: 15

Observed activity

Nov 2025 carried the highest observed start volume.

33 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 1,757,500
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesTaiwanUnited KingdomJapanFranceGermanyItalySingaporeHong Kong SARSpainAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	Taiwan	United Kingdom	Japan	France	Germany	Italy	Singapore	Hong Kong SAR	Spain	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	14,800	2
Aug 2025	573,200	201,000	90,500	60,500	74,000	27,100	33,100	14,800	18,100	18,100	12,100	15
Sept 2025	640,400	246,000	90,500	74,000	74,000	33,100	33,100	18,100	14,800	18,100	14,800	15
Oct 2025	708,400	301,000	90,500	74,000	74,000	40,500	33,100	22,200	14,800	18,100	14,800	15
Nov 2025	1,003,300	450,000	110,000	135,000	74,000	49,500	60,500	27,100	22,200	22,200	22,200	15
Dec 2025	1,025,000	368,000	135,000	135,000	110,000	60,500	60,500	40,500	33,100	27,100	22,200	15
Jan 2026	736,900	301,000	90,500	74,000	90,500	40,500	40,500	22,200	14,800	18,100	18,100	15
Feb 2026	604,600	246,000	74,000	60,500	74,000	33,100	33,100	18,100	14,800	14,800	14,800	15
Mar 2026	631,700	246,000	90,500	60,500	74,000	40,500	33,100	18,100	14,800	14,800	14,800	15
Apr 2026	606,300	246,000	74,000	60,500	60,500	33,100	33,100	33,100	14,800	14,800	14,800	15
May 2026	630,900	246,000	90,500	60,500	74,000	33,100	33,100	18,100	14,800	18,100	14,800	15
Jun 2026	520,300	165,000	90,500	60,500	60,500	40,500	27,100	14,800	12,100	14,800	12,100	15
Jul 2026	Unknown	135,000	74,000	74,000	60,500	40,500	40,500	14,800	14,800	Unknown	Unknown	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	657,000	793,000	-136,000 (-17.2%)
China CN	5,700	5,900	-200 (-3.4%)
Japan JP	195,000	238,500	-43,500 (-18.2%)
France FR	106,700	114,100	-7,400 (-6.5%)
United Kingdom GB	181,500	195,000	-13,500 (-6.9%)
Italy IT	66,000	58,400	+7,600 (+13.0%)
Germany DE	93,300	106,700	-13,400 (-12.6%)
South Korea KR	21,300	20,100	+1,200 (+6.0%)
Switzerland CH	21,300	26,100	-4,800 (-18.4%)
Hong Kong SAR HK	47,700	47,700	+0 (+0.0%)
United Arab Emirates AE	12,400	13,400	-1,000 (-7.5%)
Singapore SG	41,700	44,400	-2,700 (-6.1%)
Taiwan TW	255,000	255,000	+0 (+0.0%)
Saudi Arabia SA	11,200	7,200	+4,000 (+55.6%)
Spain ES	41,700	47,700	-6,000 (-12.6%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 664,400
Current demand rank: 1 / 66
Top percentile: Top 1.5%
Vs peer median: +1919.5%
Last 90d momentum: -10.2%
Current demand quartile: Q1

Distribution

Where Aesop sits

Ranked by current demand · All 15 markets

Rank 1 / 66 · quartile Q1 · top 1.5%

Indexed movement

Aesop vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Aesop is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 61.8%
Markets: 15
Benchmark group: Beauty and fragrance peers

Aesop share · Beauty and fragrance peers median

United States246,000
Taiwan90,500
Japan74,000
United Kingdom74,000
France40,500
Germany40,500
Italy22,200
Hong Kong SAR18,100
Singapore18,100
Spain14,800
Switzerland9,900
South Korea6,600
United Arab Emirates4,400
Saudi Arabia2,900
China1,900

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Aesop share	Beauty and fragrance peers median share
United States US	246,000	37.0%	28.0%
Taiwan TW	90,500	13.6%	2.0%
Japan JP	74,000	11.1%	1.8%
United Kingdom GB	74,000	11.1%	7.6%
France FR	40,500	6.1%	9.4%
Germany DE	40,500	6.1%	7.2%
Italy IT	22,200	3.3%	4.3%
Hong Kong SAR HK	18,100	2.7%	1.7%
Singapore SG	18,100	2.7%	1.0%
Spain ES	14,800	2.2%	4.0%
Switzerland CH	9,900	1.5%	1.8%
South Korea KR	6,600	1.0%	0.6%
United Arab Emirates AE	4,400	0.7%	1.3%
Saudi Arabia SA	2,900	0.4%	0.8%
China CN	1,900	0.3%	0.2%

06 / Creatives

The message in market

Observed set

12 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

12 selected families

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Turn a bounded observation into a checked decision.

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Aesop / Intelligence

What changed for Aesop

Nov 2025 carried the highest observed start volume.

US is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Aesop sits

Aesop vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.