Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
12,840
All 15 approved markets
Strongest market
GB
4,400 monthly searches
Search read
GB is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":1900,"history":{"2025-08":1600,"2025-09":2400,"2025-10":1900,"2025-11":1900,"2025-12":4400,"2026-01":2400,"2026-02":1900,"2026-03":1600,"2026-04":1900,"2026-05":1900,"2026-06":1600,"2026-07":1900}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":170,"history":{"2025-08":210,"2025-09":140,"2025-10":170,"2025-11":210,"2025-12":320,"2026-01":170,"2026-02":110,"2026-03":170,"2026-04":170,"2026-05":140,"2026-06":170,"2026-07":140}},{"market":"FR","name":"France","current":2400,"history":{"2025-08":2400,"2025-09":2900,"2025-10":2400,"2025-11":2400,"2025-12":5400,"2026-01":2900,"2026-02":1900,"2026-03":2400,"2026-04":2400,"2026-05":2400,"2026-06":1900,"2026-07":1900}},{"market":"GB","name":"United Kingdom","current":4400,"history":{"2025-08":3600,"2025-09":4400,"2025-10":4400,"2025-11":5400,"2025-12":9900,"2026-01":3600,"2026-02":2900,"2026-03":3600,"2026-04":3600,"2026-05":4400,"2026-06":3600,"2026-07":3600}},{"market":"IT","name":"Italy","current":1600,"history":{"2025-08":1600,"2025-09":1600,"2025-10":1300,"2025-11":1600,"2025-12":2900,"2026-01":1900,"2026-02":1000,"2026-03":1000,"2026-04":1000,"2026-05":1300,"2026-06":1000,"2026-07":1300}},{"market":"DE","name":"Germany","current":1000,"history":{"2025-08":880,"2025-09":1000,"2025-10":1000,"2025-11":1000,"2025-12":2400,"2026-01":1300,"2026-02":880,"2026-03":880,"2026-04":880,"2026-05":880,"2026-06":720,"2026-07":720}},{"market":"KR","name":"South Korea","current":50,"history":{"2025-08":50,"2025-09":30,"2025-10":30,"2025-11":30,"2025-12":70,"2026-01":40,"2026-02":40,"2026-03":50,"2026-04":40,"2026-05":50,"2026-06":50,"2026-07":40}},{"market":"CH","name":"Switzerland","current":390,"history":{"2025-08":320,"2025-09":320,"2025-10":320,"2025-11":390,"2025-12":880,"2026-01":480,"2026-02":320,"2026-03":260,"2026-04":320,"2026-05":320,"2026-06":210,"2026-07":260}},{"market":"HK","name":"Hong Kong SAR","current":170,"history":{"2025-08":140,"2025-09":170,"2025-10":170,"2025-11":170,"2025-12":260,"2026-01":320,"2026-02":110,"2026-03":210,"2026-04":170,"2026-05":210,"2026-06":140,"2026-07":140}},{"market":"AE","name":"United Arab Emirates","current":40,"history":{"2025-08":30,"2025-09":40,"2025-10":50,"2025-11":70,"2025-12":90,"2026-01":40,"2026-02":40,"2026-03":30,"2026-04":20,"2026-05":30,"2026-06":30,"2026-07":20}},{"market":"SG","name":"Singapore","current":140,"history":{"2025-08":110,"2025-09":210,"2025-10":90,"2025-11":140,"2025-12":170,"2026-01":90,"2026-02":90,"2026-03":70,"2026-04":140,"2026-05":110,"2026-06":110,"2026-07":140}},{"market":"TW","name":"Taiwan","current":170,"history":{"2025-08":140,"2025-09":140,"2025-10":90,"2025-11":140,"2025-12":170,"2026-01":110,"2026-02":90,"2026-03":90,"2026-04":70,"2026-05":880,"2026-06":110,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":0,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":390,"history":{"2025-08":390,"2025-09":480,"2025-10":390,"2025-11":480,"2025-12":880,"2026-01":480,"2026-02":320,"2026-03":390,"2026-04":320,"2026-05":390,"2026-06":260,"2026-07":390}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
33,630
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United KingdomFranceUnited StatesItalyGermanySpainSwitzerlandHong Kong SARTaiwanJapanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United Kingdom
France
United States
Italy
Germany
Spain
Switzerland
Hong Kong SAR
Taiwan
Japan
Markets
Aug 2025
11,490
3,600
2,400
1,600
1,600
880
390
320
140
140
210
15
Sept 2025
13,850
4,400
2,900
2,400
1,600
1,000
480
320
170
140
140
15
Oct 2025
12,330
4,400
2,400
1,900
1,300
1,000
390
320
170
90
170
15
Nov 2025
13,950
5,400
2,400
1,900
1,600
1,000
480
390
170
140
210
15
Dec 2025
27,860
9,900
5,400
4,400
2,900
2,400
880
880
260
170
320
15
Jan 2026
13,850
3,600
2,900
2,400
1,900
1,300
480
480
320
110
170
15
Feb 2026
9,720
2,900
1,900
1,900
1,000
880
320
320
110
90
110
15
Mar 2026
10,770
3,600
2,400
1,600
1,000
880
390
260
210
90
170
15
Apr 2026
11,040
3,600
2,400
1,900
1,000
880
320
320
170
70
170
15
May 2026
13,030
4,400
2,400
1,900
1,300
880
390
320
210
880
140
15
Jun 2026
9,920
3,600
1,900
1,600
1,000
720
260
210
140
110
170
15
Jul 2026
10,680
3,600
1,900
1,900
1,300
720
390
260
140
110
140
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
5,400
5,400
+0 (+0.0%)
China CN
30
30
+0 (+0.0%)
Japan JP
450
450
+0 (+0.0%)
France FR
6,200
6,700
-500 (-7.5%)
United Kingdom GB
11,600
10,100
+1,500 (+14.9%)
Italy IT
3,600
3,000
+600 (+20.0%)
Germany DE
2,320
2,640
-320 (-12.1%)
South Korea KR
140
130
+10 (+7.7%)
Switzerland CH
790
900
-110 (-12.2%)
Hong Kong SAR HK
490
490
+0 (+0.0%)
United Arab Emirates AE
80
90
-10 (-11.1%)
Singapore SG
360
300
+60 (+20.0%)
Taiwan TW
1,100
250
+850 (+340.0%)
Saudi Arabia SA
30
20
+10 (+50.0%)
Spain ES
1,040
1,030
+10 (+1.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"pol-roger","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":35,"luxuryEligible":396,"category":"wines_spirits","categoryLabel":"Wines and spirits","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[33670,30280,32630,30770,48870,32690,26510,28910,29680,29900,28450,28740],"US":[6600,5400,6600,6600,9900,8100,6600,6600,6600,6600,5400,5400],"CN":[40,40,40,40,50,40,30,50,40,40,40,40],"JP":[480,480,480,480,720,590,390,480,480,480,390,390],"FR":[4400,4400,3600,4400,5400,3600,2400,2900,3600,3600,3600,3600],"GB":[2900,2900,2900,3600,4400,2900,2900,2400,2400,2900,2400,2400],"IT":[1600,1600,1600,1600,2900,1600,1300,1300,1300,1600,1000,1300],"DE":[1900,1900,1900,1900,2900,2400,1600,1900,1900,1900,1600,1600],"KR":[170,170,170,170,210,170,170,170,170,170,170,170],"CH":[590,590,590,720,880,590,480,590,480,590,390,590],"HK":[480,480,480,480,590,480,390,480,390,480,390,320],"AE":[170,170,170,170,210,170,170,140,140,140,140,140],"SG":[390,390,320,390,390,390,320,320,320,320,320,320],"TW":[260,260,210,260,260,260,260,210,210,210,210,170],"SA":[40,30,30,30,40,40,30,20,30,30,40,30],"ES":[1000,1000,1300,1300,1900,1300,1000,1000,1000,1300,1000,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Wonders","c":"events_fairs","v":[3600,20,260,1900,1300,590,1300,90,3600,170,170,210,70,40,320],"cu":[2770,30,300,1860,950,420,700,140,1570,280,140,250,120,50,370],"pu":[38100,180,1950,17600,12300,4920,12000,800,32400,1560,1520,2100,540,450,2580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"frieze","n":"Frieze","c":"events_fairs","v":[22200,70,480,590,8100,590,720,880,170,210,260,260,260,140,390],"cu":[54000,150,1260,1550,13200,1590,2320,1660,450,510,680,550,600,340,970],"pu":[71500,170,1660,1660,15200,1440,2160,1700,480,550,560,630,730,360,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tefaf","n":"TEFAF","c":"events_fairs","v":[1900,10,90,720,480,390,720,40,140,40,20,20,30,10,210],"cu":[13300,40,230,1170,900,660,570,120,210,100,60,50,80,30,250],"pu":[5180,50,440,4680,3100,2750,5720,230,900,160,80,90,80,40,1670],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"design-miami","n":"Design Miami","c":"events_fairs","v":[3600,10,40,480,260,140,90,70,40,20,50,20,10,10,50],"cu":[2760,30,110,480,490,250,160,200,90,40,160,60,40,30,100],"pu":[4200,30,90,550,450,250,160,110,90,40,140,30,40,30,120],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"salone-del-mobile","n":"Salone del Mobile","c":"events_fairs","v":[1300,70,140,720,1000,18100,1000,210,720,90,260,70,70,590,590],"cu":[1840,80,350,700,1000,7400,1000,310,500,130,340,130,150,1460,460],"pu":[9900,430,940,5380,8100,174200,9100,1330,5780,610,1910,440,470,2410,4580],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"geneva-watch-days","n":"Geneva Watch Days","c":"events_fairs","v":[320,10,40,320,110,90,90,10,880,20,40,20,10,10,50],"cu":[830,20,170,800,400,220,190,30,1730,70,200,50,30,40,140],"pu":[410,20,40,320,140,120,160,20,840,30,40,30,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dubai-watch-week","n":"Dubai Watch 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Current demand
12,840
All 15 markets
Current demand rank
27 / 35
By current demand
Top percentile
Top 77.1%
Lower is stronger
Vs peer median
-59.8%
Wines and spirits peers
Last 90d momentum
+6.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Wines and spirits peers
Distribution
Where Pol Roger sits
Ranked by current demand · All 15 markets
Rank 27 / 35 · quartile Q4 · top 77.1%
Indexed movement
Pol Roger vs Wines and spirits peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Pol Roger is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United Kingdom
4,400 current searches
Top-three share
67.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Pol Roger share · Wines and spirits peers median
United Kingdom4,400
France2,400
United States1,900
Italy1,600
Germany1,000
Spain390
Switzerland390
Hong Kong SAR170
Japan170
Taiwan170
Singapore140
South Korea50
United Arab Emirates40
China10
Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Pol Roger share
Wines and spirits peers median share
United Kingdom GB
4,400
34.3%
10.1%
France FR
2,400
18.7%
14.7%
United States US
1,900
14.8%
28.3%
Italy IT
1,600
12.5%
5.8%
Germany DE
1,000
7.8%
7.6%
Spain ES
390
3.0%
3.8%
Switzerland CH
390
3.0%
1.8%
Hong Kong SAR HK
170
1.3%
1.5%
Japan JP
170
1.3%
1.3%
Taiwan TW
170
1.3%
0.9%
Singapore SG
140
1.1%
1.1%
South Korea KR
50
0.4%
0.6%
United Arab Emirates AE
40
0.3%
0.5%
China CN
10
0.1%
0.1%
Saudi Arabia SA
10
0.1%
0.1%
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