Maison intelligence / 15 markets

Max Mara / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Max Mara

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 414,700
Strongest market: IT

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period: 971,340
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

ItalyUnited StatesFranceGermanySpainUnited KingdomJapanSwitzerlandTaiwanHong Kong SARAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values

Exact monthly search values
Month	Total	Italy	United States	France	Germany	Spain	United Kingdom	Japan	Switzerland	Taiwan	Hong Kong SAR	Markets
Aug 2025	322,100	110,000	49,500	33,100	40,500	22,200	22,200	18,100	9,900	5,400	3,600	15
Sept 2025	447,300	165,000	60,500	49,500	49,500	33,100	33,100	22,200	14,800	5,400	4,400	15
Oct 2025	505,600	165,000	74,000	60,500	60,500	33,100	40,500	33,100	14,800	6,600	5,400	15
Nov 2025	607,200	165,000	110,000	74,000	74,000	40,500	40,500	49,500	18,100	14,800	6,600	15
Dec 2025	563,500	165,000	90,500	60,500	60,500	40,500	40,500	60,500	14,800	9,900	6,600	15
Jan 2026	560,800	201,000	74,000	60,500	60,500	49,500	33,100	40,500	14,800	9,900	5,400	15
Feb 2026	386,060	135,000	60,500	40,500	40,500	27,100	27,100	27,100	9,900	6,600	3,600	15
Mar 2026	399,400	165,000	49,500	40,500	40,500	27,100	27,100	22,200	12,100	5,400	2,900	15
Apr 2026	342,360	135,000	49,500	40,500	33,100	22,200	22,200	18,100	8,100	4,400	2,400	15
May 2026	344,780	135,000	49,500	40,500	33,100	22,200	22,200	18,100	9,900	4,400	2,400	15
Jun 2026	304,880	110,000	40,500	40,500	33,100	22,200	22,200	14,800	8,100	3,600	2,400	15
Jul 2026	321,680	135,000	40,500	33,100	33,100	22,200	18,100	18,100	8,100	3,600	2,400	15

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	130,500	159,500	-29,000 (-18.2%)
China CN	2,640	2,760	-120 (-4.3%)
Japan JP	51,000	67,400	-16,400 (-24.3%)
France FR	114,100	121,500	-7,400 (-6.1%)
United Kingdom GB	62,500	76,400	-13,900 (-18.2%)
Italy IT	380,000	435,000	-55,000 (-12.6%)
Germany DE	99,300	114,100	-14,800 (-13.0%)
South Korea KR	4,200	5,900	-1,700 (-28.8%)
Switzerland CH	26,100	30,100	-4,000 (-13.3%)
Hong Kong SAR HK	7,200	8,900	-1,700 (-19.1%)
United Arab Emirates AE	7,200	5,900	+1,300 (+22.0%)
Singapore SG	4,500	4,800	-300 (-6.3%)
Taiwan TW	11,600	16,400	-4,800 (-29.3%)
Saudi Arabia SA	3,900	2,760	+1,140 (+41.3%)
Spain ES	66,600	76,400	-9,800 (-12.8%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 414,700
Current demand rank: 37 / 83
Top percentile: Top 44.6%
Vs peer median: +31.3%
Last 90d momentum: -13.9%
Current demand quartile: Q2

Distribution

Where Max Mara sits

Ranked by current demand · All 15 markets

Rank 37 / 83 · quartile Q2 · top 44.6%

Indexed movement

Max Mara vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Max Mara is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: Italy
Top-three share: 59.1%
Markets: 15
Benchmark group: Fashion and leather peers

Max Mara share · Fashion and leather peers median

Italy135,000
United States60,500
France49,500
Germany49,500
Spain33,100
Japan27,100
United Kingdom27,100
Switzerland12,100
Taiwan6,600
Hong Kong SAR4,400
United Arab Emirates2,900
South Korea2,400
Singapore1,900
China1,300
Saudi Arabia1,300

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Max Mara share	Fashion and leather peers median share
Italy IT	135,000	32.6%	8.7%
United States US	60,500	14.6%	37.3%
France FR	49,500	11.9%	9.1%
Germany DE	49,500	11.9%	7.6%
Spain ES	33,100	8.0%	4.2%
Japan JP	27,100	6.5%	4.4%
United Kingdom GB	27,100	6.5%	8.3%
Switzerland CH	12,100	2.9%	1.4%
Taiwan TW	6,600	1.6%	1.7%
Hong Kong SAR HK	4,400	1.1%	1.3%
United Arab Emirates AE	2,900	0.7%	1.1%
South Korea KR	2,400	0.6%	0.7%
Singapore SG	1,900	0.5%	0.9%
China CN	1,300	0.3%	0.3%
Saudi Arabia SA	1,300	0.3%	0.8%

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