TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Omorovicza / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Omorovicza

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
8,080
All 15 approved markets
Strongest market
GB
2,900 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
2
Observed paid activity

Observed activity

Nov 2025 carried the highest observed start volume.

29 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
23,190
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesGermanySpainTaiwanHong Kong SARFranceItalySwitzerlandUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.3,6002,7001,8009000MARKET SERIES9,9407,4554,9702,4850TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesGermanySpainTaiwanHong Kong SARFranceItalySwitzerlandUnited Arab EmiratesMarkets
Jul 2025UnknownUnknownUnknownUnknown390UnknownUnknownUnknownUnknownUnknownUnknown2
Aug 20258,5202,9002,900720390480260170210909015
Sept 20258,5102,9002,9004804804802602602609011015
Oct 20257,7302,9002,40059039039021017021011011015
Nov 20259,9403,6003,6007204803903201702109011015
Dec 20258,1602,9002,9005903903902602101701107015
Jan 20267,6402,9002,40059039032021021017014011015
Feb 20267,3402,9002,400590320260170170170909015
Mar 20268,0902,9002,9005903903202101701401409015
Apr 20268,5903,6002,9005903202601701701701107015
May 20267,7502,9002,9005903202601401401101107015
Jun 20266,8502,4002,400720320260140110140707015
Jul 2026Unknown2,4002,400720Unknown260Unknown1701101105012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US8,2007,700+500 (+6.5%)
China CN4060-20 (-33.3%)
Japan JP270150+120 (+80.0%)
France FR420550-130 (-23.6%)
United Kingdom GB8,9008,700+200 (+2.3%)
Italy IT420480-60 (-12.5%)
Germany DE1,9001,770+130 (+7.3%)
South Korea KR110150-40 (-26.7%)
Switzerland CH290370-80 (-21.6%)
Hong Kong SAR HK450590-140 (-23.7%)
United Arab Emirates AE210290-80 (-27.6%)
Singapore SG150230-80 (-34.8%)
Taiwan TW780900-120 (-13.3%)
Saudi Arabia SA9030+60 (+200.0%)
Spain ES9601,100-140 (-12.7%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
8,080
All 15 markets
Current demand rank
53 / 66
By current demand
Top percentile
Top 80.3%
Lower is stronger
Vs peer median
-75.4%
Beauty and fragrance peers
Last 90d momentum
-10.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where Omorovicza sits

Ranked by current demand · All 15 markets
TopLower

Rank 53 / 66 · quartile Q4 · top 80.3%

Indexed movement

Omorovicza vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Omorovicza is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
2,900 current searches
Top-three share
79.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Omorovicza share · Beauty and fragrance peers median
  1. United Kingdom2,900
  2. United States2,900
  3. Germany590
  4. Spain390
  5. Taiwan320
  6. Hong Kong SAR210
  7. France170
  8. Italy170
  9. Switzerland110
  10. United Arab Emirates90
  11. Japan70
  12. Singapore70
  13. South Korea50
  14. China20
  15. Saudi Arabia20
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentOmorovicza shareBeauty and fragrance peers median share
United Kingdom GB2,90035.9%7.6%
United States US2,90035.9%28.0%
Germany DE5907.3%7.2%
Spain ES3904.8%4.0%
Taiwan TW3204.0%2.0%
Hong Kong SAR HK2102.6%1.7%
France FR1702.1%9.4%
Italy IT1702.1%4.3%
Switzerland CH1101.4%1.8%
United Arab Emirates AE901.1%1.3%
Japan JP700.9%1.8%
Singapore SG700.9%1.0%
South Korea KR500.6%0.6%
China CN200.2%0.2%
Saudi Arabia SA200.2%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
2
Inactive
198

Paid placements

Facebook
200
Instagram
200
Messenger
98
Audience Network
14
Threads
98

Formats

DCO
173
Dynamic Product Ads
25
Image
1
Video
1

Calls to action

Learn more
38
Shop now
162

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: DCO component
    A moment of calm with Margaret
  2. Start Ended by 23 Aug 2026Source: DCO component
    Introducing NEW Elixir Serum
  3. Start Ended by 23 Aug 2026Source: DCO component
    NEW Daily Vitamin C Eye
  4. Start Ended by 23 Aug 2026Source: DCO component
    Introducing NEW Elixir Serum
  5. Start Ended by 23 Aug 2026Source: DCO component
    Claim your gift
  6. Start Ended by 23 Aug 2026Source: DCO component
    The Gift of Great Skin
  7. Start Ended by 23 Aug 2026Source: DCO component
    Introducing NEW Elixir Serum
  8. Start Ended by 23 Aug 2026Source: DCO component
    Free Full-Size Moisturiser
  9. Start Ended by 23 Aug 2026Source: DCO component
    11x more effective than Retinol
  10. Start Ended by 23 Aug 2026Source: DCO component
    Reveal Your Easter Weekend Offer
  11. Start Ended by 23 Aug 2026Source: DCO component
    NEW Acid Milk
  12. Start Ended by 23 Aug 2026Source: DCO component
    Queen of Hungary Mist
  13. Start Ended by 23 Aug 2026Source: DCO component
    Limited Edition Queen of Hungary Mist
  14. Start Active at 23 Aug 2026Source: DCO component
    25% Off Sitewide

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

14 selected families

Jul 20259:16 · DCOInactive at 23 Aug 2026
Aug 20259:16 · DCOInactive at 23 Aug 2026
Sept 20254:5 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20251:1 · DCOInactive at 23 Aug 2026
Dec 20254:5 · DCOInactive at 23 Aug 2026
Jan 20269:16 · DCOInactive at 23 Aug 2026
Feb 20264:5 · DCOInactive at 23 Aug 2026
Mar 20264:5 · DCOInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Jul 20264:5 · DCOInactive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Omorovicza

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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