TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Clarins / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Clarins

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
251,610
All 15 approved markets
Strongest market
FR
60,500 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
0
Observed paid activity

Observed activity

Feb 2026 carried the highest observed start volume.

33 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
713,950
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited KingdomUnited StatesSpainItalyGermanyHong Kong SARJapanSwitzerlandTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.90,50067,87545,25022,6250MARKET SERIES411,300308,475205,650102,8250TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited KingdomUnited StatesSpainItalyGermanyHong Kong SARJapanSwitzerlandTaiwanMarkets
Jul 2025UnknownUnknownUnknownUnknown22,200UnknownUnknownUnknownUnknownUnknownUnknown2
Aug 2025231,47049,50049,50049,50018,10014,80014,8009,9005,4005,4004,40015
Sept 2025265,31060,50049,50060,50022,20022,20014,8009,9005,4005,4004,40015
Oct 2025255,88060,50049,50049,50022,20018,10014,80012,1006,6006,6005,40015
Nov 2025411,30090,50090,50090,50040,50027,10022,20014,8006,6008,1006,60015
Dec 2025325,50074,00090,50060,50027,10018,10018,1009,9006,6006,6003,60015
Jan 2026283,41074,00060,50049,50022,20022,20014,80012,1006,6005,4004,40015
Feb 2026267,27060,50049,50060,50022,20018,10018,1009,9006,6006,6004,40015
Mar 2026289,67074,00049,50060,50022,20022,20018,1009,9008,1006,6005,40015
Apr 2026249,90060,50049,50049,50022,20018,10014,8008,1006,6005,4004,40015
May 2026260,01074,00049,50049,50018,10018,10014,8008,1005,4006,6004,40015
Jun 2026204,04049,50040,50040,50014,80014,80012,1008,1005,4004,4003,60015
Jul 2026Unknown40,50040,50040,500Unknown18,1009,900Unknown4,4003,6002,90012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US139,500170,500-31,000 (-18.2%)
China CN1,1901,570-380 (-24.2%)
Japan JP17,40021,300-3,900 (-18.3%)
France FR184,000208,500-24,500 (-11.8%)
United Kingdom GB139,500159,500-20,000 (-12.5%)
Italy IT51,00062,500-11,500 (-18.4%)
Germany DE41,70051,000-9,300 (-18.2%)
South Korea KR2,1602,480-320 (-12.9%)
Switzerland CH16,40018,600-2,200 (-11.8%)
Hong Kong SAR HK24,30031,900-7,600 (-23.8%)
United Arab Emirates AE11,60013,200-1,600 (-12.1%)
Singapore SG13,20013,400-200 (-1.5%)
Taiwan TW12,40014,200-1,800 (-12.7%)
Saudi Arabia SA4,5005,100-600 (-11.8%)
Spain ES55,10066,600-11,500 (-17.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
251,610
All 15 markets
Current demand rank
8 / 66
By current demand
Top percentile
Top 12.1%
Lower is stronger
Vs peer median
+664.8%
Beauty and fragrance peers
Last 90d momentum
-18.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Clarins sits

Ranked by current demand · All 15 markets
TopLower

Rank 8 / 66 · quartile Q1 · top 12.1%

Indexed movement

Clarins vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Clarins is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
60,500 current searches
Top-three share
63.4%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Clarins share · Beauty and fragrance peers median
  1. France60,500
  2. United Kingdom49,500
  3. United States49,500
  4. Spain22,200
  5. Italy18,100
  6. Germany14,800
  7. Hong Kong SAR9,900
  8. Japan6,600
  9. Switzerland5,400
  10. Singapore4,400
  11. Taiwan4,400
  12. United Arab Emirates3,600
  13. Saudi Arabia1,600
  14. South Korea720
  15. China390
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentClarins shareBeauty and fragrance peers median share
France FR60,50024.0%9.4%
United Kingdom GB49,50019.7%7.6%
United States US49,50019.7%28.0%
Spain ES22,2008.8%4.0%
Italy IT18,1007.2%4.3%
Germany DE14,8005.9%7.2%
Hong Kong SAR HK9,9003.9%1.7%
Japan JP6,6002.6%1.8%
Switzerland CH5,4002.1%1.8%
Singapore SG4,4001.7%1.0%
Taiwan TW4,4001.7%2.0%
United Arab Emirates AE3,6001.4%1.3%
Saudi Arabia SA1,6000.6%0.8%
South Korea KR7200.3%0.6%
China CN3900.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
0
Inactive
200

Paid placements

Facebook
102
Instagram
199
Messenger
37
Audience Network
2
Threads
26
WhatsApp
4

Formats

Carousel
12
DCO
88
Dynamic Product Ads
7
Image
1
Video
92

Calls to action

Get offer
4
Learn more
70
No button
2
Shop now
32
Sign up
1
Visit Instagram profile
91

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 24 Aug 2026Source: DCO component
    Clarins
  3. Start Ended by 24 Aug 2026Source: DCO component
    Missa inte lanseringen!
  4. Start Ended by 24 Aug 2026Source: video preview
    -25% sur tout le site*
  5. Start Ended by 24 Aug 2026Source: DCO component
    Clarins
  6. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  7. Dec 202531No selected family
  8. Start Ended by 24 Aug 2026Source: DCO component
    Your perfect shield against the cold 🛡️
  9. Start Ended by 24 Aug 2026Source: DCO component
    En foundation som gör mer✨
  10. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  11. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  12. Start Ended by 24 Aug 2026Source: DCO component
    Double Serum Foundation
  13. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  14. Start Ended by 24 Aug 2026Source: DCO component
    Votre Lip Comfort Oil offerte

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

Dec 20204:5 · VideoInactive at 24 Aug 2026
Jul 20251:1 · Dynamic Product AdsInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Sept 20251:1 · VideoInactive at 24 Aug 2026
Oct 20251:1 · Dynamic Product AdsInactive at 24 Aug 2026
Nov 20259:16 · VideoInactive at 24 Aug 2026
Jan 20269:16 · DCOInactive at 24 Aug 2026
Feb 20261:1 · DCOInactive at 24 Aug 2026
Mar 20269:16 · VideoInactive at 24 Aug 2026
Apr 20269:16 · VideoInactive at 24 Aug 2026
May 20269:16 · DCOInactive at 24 Aug 2026
Jun 20269:16 · VideoInactive at 24 Aug 2026
Jul 20264:5 · DCOInactive at 24 Aug 2026

Selected family

Clarins

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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