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Maison intelligence / 15 markets

Daum / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Daum

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
756,660
All 15 approved markets
Strongest market
KR
550,000 monthly searches

Search read

KR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
2,209,610
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
South KoreaUnited StatesJapanGermanyFranceUnited KingdomSingaporeTaiwanItalyHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.550,000412,500275,000137,5000MARKET SERIES838,050628,538419,025209,5130TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalSouth KoreaUnited StatesJapanGermanyFranceUnited KingdomSingaporeTaiwanItalyHong Kong SARMarkets
Aug 2025758,820550,000165,00014,8008,1006,6004,4001,9002,4001,3001,00015
Sept 2025726,960550,000135,00014,8006,6006,6004,4001,9001,9001,6001,00015
Oct 2025733,260550,000135,00018,1008,1008,1004,4001,9001,9001,6001,00015
Nov 2025727,590550,000135,00014,8006,6008,1003,6001,9001,6001,6001,00015
Dec 2025728,180550,000135,00014,8006,6008,1003,6002,4002,4001,3001,00015
Jan 2026728,850550,000135,00014,8006,6008,1004,4002,4001,9001,3001,00015
Feb 2026620,140450,000135,00012,1005,4005,4003,6001,6001,3001,60088015
Mar 2026838,050550,000246,00014,8006,6005,4004,4002,4001,6001,3002,40015
Apr 2026757,890550,000165,00014,8008,1005,4004,4001,9001,6001,6001,60015
May 2026725,260550,000135,00014,8006,6005,4004,4001,6001,9001,6001,00015
Jun 2026758,790550,000165,00014,8008,1006,6005,4001,9001,6001,3001,00015
Jul 2026725,560550,000135,00014,8006,6006,6004,4001,6001,3001,30088015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US435,000546,000-111,000 (-20.3%)
China CN2,6002,440+160 (+6.6%)
Japan JP44,40041,700+2,700 (+6.5%)
France FR18,60016,200+2,400 (+14.8%)
United Kingdom GB14,20012,400+1,800 (+14.5%)
Italy IT4,2004,500-300 (-6.7%)
Germany DE21,30020,100+1,200 (+6.0%)
South Korea KR1,650,0001,550,000+100,000 (+6.5%)
Switzerland CH2,0601,660+400 (+24.1%)
Hong Kong SAR HK2,8804,880-2,000 (-41.0%)
United Arab Emirates AE9601,260-300 (-23.8%)
Singapore SG5,1005,900-800 (-13.6%)
Taiwan TW4,8004,500+300 (+6.7%)
Saudi Arabia SA510640-130 (-20.3%)
Spain ES3,0003,900-900 (-23.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
756,660
All 15 markets
Current demand rank
1 / 20
By current demand
Top percentile
Top 5.0%
Lower is stronger
Vs peer median
+1888.3%
Home and design peers
Last 90d momentum
-0.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Home and design peers

Distribution

Where Daum sits

Ranked by current demand · All 15 markets
TopLower

Rank 1 / 20 · quartile Q1 · top 5.0%

Indexed movement

Daum vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Daum is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
South Korea
550,000 current searches
Top-three share
96.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Daum share · Home and design peers median
  1. South Korea550,000
  2. United States165,000
  3. Japan14,800
  4. France6,600
  5. Germany6,600
  6. United Kingdom4,400
  7. Singapore1,900
  8. Taiwan1,900
  9. Italy1,300
  10. Hong Kong SAR1,000
  11. Spain1,000
  12. China880
  13. Switzerland590
  14. United Arab Emirates480
  15. Saudi Arabia210
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentDaum shareHome and design peers median share
South Korea KR550,00072.7%1.5%
United States US165,00021.8%22.6%
Japan JP14,8002.0%4.9%
France FR6,6000.9%9.5%
Germany DE6,6000.9%7.6%
United Kingdom GB4,4000.6%5.7%
Singapore SG1,9000.3%1.1%
Taiwan TW1,9000.3%1.8%
Italy IT1,3000.2%7.5%
Hong Kong SAR HK1,0000.1%1.3%
Spain ES1,0000.1%3.3%
China CN8800.1%0.3%
Switzerland CH5900.1%2.7%
United Arab Emirates AE4800.1%1.2%
Saudi Arabia SA2100.0%0.4%

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