TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Fred / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Fred

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
252,420
All 15 approved markets
Strongest market
US
135,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
695,320
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceUnited KingdomItalyGermanyJapanSpainSouth KoreaTaiwanHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.165,000123,75082,50041,2500MARKET SERIES290,970218,228145,48572,7430TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceUnited KingdomItalyGermanyJapanSpainSouth KoreaTaiwanHong Kong SARMarkets
Aug 2025251,390135,00033,10022,2009,90012,1009,9006,6006,6005,4003,60015
Sept 2025253,020135,00033,10022,20014,8009,9008,1006,6006,6006,6003,60015
Oct 2025290,970165,00033,10027,10014,80012,1008,1008,1006,6006,6002,90015
Nov 2025253,640135,00033,10022,20012,1009,9008,10012,1006,6005,4002,90015
Dec 2025258,320135,00040,50022,20012,1009,9009,9006,6006,6005,4003,60015
Jan 2026264,020135,00033,10027,10012,10012,1008,10014,8006,6004,4003,60015
Feb 2026239,300135,00027,10022,20012,1009,9008,1005,4005,4004,4003,60015
Mar 2026255,280135,00033,10027,10014,8009,9008,1005,4006,6005,4002,90015
Apr 2026247,960135,00033,10022,20012,1009,9008,1005,4006,6005,4003,60015
May 2026255,420135,00033,10027,10012,1009,9009,9005,4008,1005,4002,90015
Jun 2026220,180110,00033,10022,2009,9008,1009,9005,4006,6005,4002,90015
Jul 2026219,720110,00033,10022,20012,1009,9008,1005,4005,4004,4002,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US355,000405,000-50,000 (-12.3%)
China CN2,3202,480-160 (-6.5%)
Japan JP27,90024,300+3,600 (+14.8%)
France FR99,30093,300+6,000 (+6.4%)
United Kingdom GB71,50071,500+0 (+0.0%)
Italy IT34,10039,000-4,900 (-12.6%)
Germany DE27,90029,700-1,800 (-6.1%)
South Korea KR20,10018,600+1,500 (+8.1%)
Switzerland CH4,2004,800-600 (-12.5%)
Hong Kong SAR HK8,70010,100-1,400 (-13.9%)
United Arab Emirates AE3,9003,600+300 (+8.3%)
Singapore SG5,1005,400-300 (-5.6%)
Taiwan TW15,20015,200+0 (+0.0%)
Saudi Arabia SA3,9003,360+540 (+16.1%)
Spain ES16,20016,200+0 (+0.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Jewellery set has 33 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
252,420
All 15 markets
Current demand rank
7 / 33
By current demand
Top percentile
Top 21.2%
Lower is stronger
Vs peer median
+222.7%
Jewellery peers
Last 90d momentum
-6.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Jewellery peers

Distribution

Where Fred sits

Ranked by current demand · All 15 markets
TopLower

Rank 7 / 33 · quartile Q1 · top 21.2%

Indexed movement

Fred vs Jewellery peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Fred is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
135,000 current searches
Top-three share
75.4%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Jewellery peers
33 eligible Maisons
Fred share · Jewellery peers median
  1. United States135,000
  2. France33,100
  3. United Kingdom22,200
  4. Italy12,100
  5. Germany9,900
  6. Japan9,900
  7. Spain8,100
  8. South Korea6,600
  9. Taiwan5,400
  10. Hong Kong SAR3,600
  11. Singapore1,900
  12. Switzerland1,600
  13. United Arab Emirates1,300
  14. Saudi Arabia1,000
  15. China720
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentFred shareJewellery peers median share
United States US135,00053.5%30.6%
France FR33,10013.1%8.0%
United Kingdom GB22,2008.8%7.3%
Italy IT12,1004.8%3.5%
Germany DE9,9003.9%4.5%
Japan JP9,9003.9%3.2%
Spain ES8,1003.2%2.1%
South Korea KR6,6002.6%0.6%
Taiwan TW5,4002.1%1.5%
Hong Kong SAR HK3,6001.4%1.9%
Singapore SG1,9000.8%1.1%
Switzerland CH1,6000.6%1.9%
United Arab Emirates AE1,3000.5%1.4%
Saudi Arabia SA1,0000.4%0.8%
China CN7200.3%0.3%

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