Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
33,990
All 15 approved markets
Strongest market
US
12,100 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":12100,"history":{"2025-08":12100,"2025-09":14800,"2025-10":12100,"2025-11":18100,"2025-12":18100,"2026-01":12100,"2026-02":9900,"2026-03":12100,"2026-04":12100,"2026-05":12100,"2026-06":12100,"2026-07":12100}},{"market":"CN","name":"China","current":110,"history":{"2025-08":110,"2025-09":110,"2025-10":140,"2025-11":110,"2025-12":90,"2026-01":90,"2026-02":70,"2026-03":110,"2026-04":110,"2026-05":140,"2026-06":110,"2026-07":110}},{"market":"JP","name":"Japan","current":260,"history":{"2025-08":320,"2025-09":260,"2025-10":260,"2025-11":260,"2025-12":260,"2026-01":320,"2026-02":260,"2026-03":260,"2026-04":260,"2026-05":320,"2026-06":260,"2026-07":260}},{"market":"FR","name":"France","current":9900,"history":{"2025-08":14800,"2025-09":9900,"2025-10":9900,"2025-11":8100,"2025-12":6600,"2026-01":8100,"2026-02":6600,"2026-03":6600,"2026-04":6600,"2026-05":18100,"2026-06":8100,"2026-07":6600}},{"market":"GB","name":"United Kingdom","current":1600,"history":{"2025-08":1300,"2025-09":1300,"2025-10":1600,"2025-11":1900,"2025-12":1300,"2026-01":1600,"2026-02":1300,"2026-03":1600,"2026-04":1300,"2026-05":1600,"2026-06":1300,"2026-07":1600}},{"market":"IT","name":"Italy","current":6600,"history":{"2025-08":5400,"2025-09":6600,"2025-10":8100,"2025-11":8100,"2025-12":6600,"2026-01":8100,"2026-02":5400,"2026-03":5400,"2026-04":6600,"2026-05":6600,"2026-06":5400,"2026-07":5400}},{"market":"DE","name":"Germany","current":590,"history":{"2025-08":720,"2025-09":590,"2025-10":590,"2025-11":1000,"2025-12":720,"2026-01":590,"2026-02":480,"2026-03":590,"2026-04":480,"2026-05":590,"2026-06":590,"2026-07":590}},{"market":"KR","name":"South Korea","current":320,"history":{"2025-08":720,"2025-09":390,"2025-10":390,"2025-11":260,"2025-12":320,"2026-01":320,"2026-02":210,"2026-03":210,"2026-04":260,"2026-05":260,"2026-06":390,"2026-07":260}},{"market":"CH","name":"Switzerland","current":480,"history":{"2025-08":590,"2025-09":480,"2025-10":590,"2025-11":590,"2025-12":480,"2026-01":480,"2026-02":480,"2026-03":480,"2026-04":390,"2026-05":390,"2026-06":390,"2026-07":390}},{"market":"HK","name":"Hong Kong SAR","current":320,"history":{"2025-08":390,"2025-09":390,"2025-10":320,"2025-11":390,"2025-12":390,"2026-01":480,"2026-02":260,"2026-03":260,"2026-04":320,"2026-05":320,"2026-06":320,"2026-07":260}},{"market":"AE","name":"United Arab Emirates","current":260,"history":{"2025-08":210,"2025-09":170,"2025-10":260,"2025-11":320,"2025-12":320,"2026-01":320,"2026-02":320,"2026-03":210,"2026-04":260,"2026-05":260,"2026-06":260,"2026-07":210}},{"market":"SG","name":"Singapore","current":320,"history":{"2025-08":390,"2025-09":320,"2025-10":260,"2025-11":320,"2025-12":320,"2026-01":320,"2026-02":260,"2026-03":320,"2026-04":390,"2026-05":320,"2026-06":320,"2026-07":320}},{"market":"TW","name":"Taiwan","current":480,"history":{"2025-08":480,"2025-09":390,"2025-10":590,"2025-11":480,"2025-12":590,"2026-01":480,"2026-02":390,"2026-03":390,"2026-04":320,"2026-05":480,"2026-06":390,"2026-07":480}},{"market":"SA","name":"Saudi Arabia","current":170,"history":{"2025-08":140,"2025-09":170,"2025-10":210,"2025-11":140,"2025-12":140,"2026-01":110,"2026-02":140,"2026-03":170,"2026-04":170,"2026-05":140,"2026-06":140,"2026-07":210}},{"market":"ES","name":"Spain","current":480,"history":{"2025-08":590,"2025-09":390,"2025-10":480,"2025-11":590,"2025-12":390,"2026-01":480,"2026-02":390,"2026-03":480,"2026-04":390,"2026-05":390,"2026-06":390,"2026-07":480}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
101,740
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesFranceItalyUnited KingdomGermanySwitzerlandTaiwanSpainHong Kong SARSouth KoreaAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
France
Italy
United Kingdom
Germany
Switzerland
Taiwan
Spain
Hong Kong SAR
South Korea
Markets
Aug 2025
38,260
12,100
14,800
5,400
1,300
720
590
480
590
390
720
15
Sept 2025
36,260
14,800
9,900
6,600
1,300
590
480
390
390
390
390
15
Oct 2025
35,790
12,100
9,900
8,100
1,600
590
590
590
480
320
390
15
Nov 2025
40,660
18,100
8,100
8,100
1,900
1,000
590
480
590
390
260
15
Dec 2025
36,620
18,100
6,600
6,600
1,300
720
480
590
390
390
320
15
Jan 2026
33,890
12,100
8,100
8,100
1,600
590
480
480
480
480
320
15
Feb 2026
26,460
9,900
6,600
5,400
1,300
480
480
390
390
260
210
15
Mar 2026
29,180
12,100
6,600
5,400
1,600
590
480
390
480
260
210
15
Apr 2026
29,950
12,100
6,600
6,600
1,300
480
390
320
390
320
260
15
May 2026
42,010
12,100
18,100
6,600
1,600
590
390
480
390
320
260
15
Jun 2026
30,460
12,100
8,100
5,400
1,300
590
390
390
390
320
390
15
Jul 2026
29,270
12,100
6,600
5,400
1,600
590
390
480
480
260
260
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
36,300
34,100
+2,200 (+6.5%)
China CN
360
290
+70 (+24.1%)
Japan JP
840
780
+60 (+7.7%)
France FR
32,800
19,800
+13,000 (+65.7%)
United Kingdom GB
4,500
4,200
+300 (+7.1%)
Italy IT
17,400
17,400
+0 (+0.0%)
Germany DE
1,770
1,550
+220 (+14.2%)
South Korea KR
910
680
+230 (+33.8%)
Switzerland CH
1,170
1,350
-180 (-13.3%)
Hong Kong SAR HK
900
840
+60 (+7.1%)
United Arab Emirates AE
730
790
-60 (-7.6%)
Singapore SG
960
970
-10 (-1.0%)
Taiwan TW
1,350
1,100
+250 (+22.7%)
Saudi Arabia SA
490
480
+10 (+2.1%)
Spain ES
1,260
1,260
+0 (+0.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"frette","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":20,"luxuryEligible":396,"category":"home_design","categoryLabel":"Home and design","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[36095,39680,42485,40625,38170,39395,37215,40890,40855,40620,33680,34625],"US":[7650,7350,7350,8100,9000,7350,6600,7350,7350,8100,6000,6600],"CN":[190,190,155,155,170,215,115,215,160,155,155,190],"JP":[1600,1900,1750,1750,1600,1600,1450,1600,1450,1600,1450,1600],"FR":[4000,6600,6600,7350,6600,6600,5400,5400,4900,4900,4900,4000],"GB":[1450,1900,2150,2150,1750,2000,1850,2000,2000,2000,1600,1750],"IT":[3250,4500,4750,5500,4500,5100,4150,4150,4150,4150,3900,3900],"DE":[3600,3600,4400,4000,4000,4500,3600,3600,3600,3600,3250,3250],"KR":[655,590,535,590,535,590,480,655,590,600,535,590],"CH":[1090,1300,1300,1150,1000,1300,1090,1150,1090,1010,940,795],"HK":[720,720,720,720,655,590,480,720,590,655,655,590],"AE":[655,600,590,590,535,655,590,435,490,435,535,435],"SG":[590,480,480,535,435,480,390,480,480,480,435,435],"TW":[1300,1150,1000,1150,1000,1000,880,1300,1300,1300,1300,1150],"SA":[210,210,210,260,260,260,210,210,235,235,260,235],"ES":[1000,1300,1450,1300,1300,1450,1300,1300,1300,1300,1150,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
33,990
All 15 markets
Current demand rank
13 / 20
By current demand
Top percentile
Top 65.0%
Lower is stronger
Vs peer median
-10.7%
Home and design peers
Last 90d momentum
+18.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Home and design peers
Distribution
Where Frette sits
Ranked by current demand · All 15 markets
Rank 13 / 20 · quartile Q3 · top 65.0%
Indexed movement
Frette vs Home and design peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Frette is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
12,100 current searches
Top-three share
84.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Frette share · Home and design peers median
United States12,100
France9,900
Italy6,600
United Kingdom1,600
Germany590
Spain480
Switzerland480
Taiwan480
Hong Kong SAR320
Singapore320
South Korea320
Japan260
United Arab Emirates260
Saudi Arabia170
China110
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Frette share
Home and design peers median share
United States US
12,100
35.6%
22.6%
France FR
9,900
29.1%
9.5%
Italy IT
6,600
19.4%
7.5%
United Kingdom GB
1,600
4.7%
5.7%
Germany DE
590
1.7%
7.6%
Spain ES
480
1.4%
3.3%
Switzerland CH
480
1.4%
2.7%
Taiwan TW
480
1.4%
1.8%
Hong Kong SAR HK
320
0.9%
1.3%
Singapore SG
320
0.9%
1.1%
South Korea KR
320
0.9%
1.5%
Japan JP
260
0.8%
4.9%
United Arab Emirates AE
260
0.8%
1.2%
Saudi Arabia SA
170
0.5%
0.4%
China CN
110
0.3%
0.3%
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