Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
2,020
All 15 approved markets
Strongest market
CH
880 monthly searches
Search read
CH is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":320,"history":{"2025-08":590,"2025-09":1600,"2025-10":90,"2025-11":70,"2025-12":70,"2026-01":90,"2026-02":90,"2026-03":110,"2026-04":210,"2026-05":140,"2026-06":210,"2026-07":480}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":20,"2025-10":10,"2025-11":0,"2025-12":0,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":0,"2026-05":0,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":40,"history":{"2025-08":70,"2025-09":140,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":20,"2026-05":10,"2026-06":110,"2026-07":50}},{"market":"FR","name":"France","current":320,"history":{"2025-08":1000,"2025-09":1600,"2025-10":110,"2025-11":70,"2025-12":50,"2026-01":90,"2026-02":70,"2026-03":110,"2026-04":140,"2026-05":110,"2026-06":210,"2026-07":480}},{"market":"GB","name":"United Kingdom","current":110,"history":{"2025-08":260,"2025-09":590,"2025-10":50,"2025-11":40,"2025-12":30,"2026-01":40,"2026-02":40,"2026-03":30,"2026-04":70,"2026-05":50,"2026-06":90,"2026-07":260}},{"market":"IT","name":"Italy","current":90,"history":{"2025-08":170,"2025-09":390,"2025-10":30,"2025-11":20,"2025-12":10,"2026-01":20,"2026-02":40,"2026-03":40,"2026-04":40,"2026-05":30,"2026-06":50,"2026-07":140}},{"market":"DE","name":"Germany","current":90,"history":{"2025-08":170,"2025-09":390,"2025-10":30,"2025-11":20,"2025-12":30,"2026-01":30,"2026-02":40,"2026-03":50,"2026-04":70,"2026-05":30,"2026-06":50,"2026-07":110}},{"market":"KR","name":"South Korea","current":10,"history":{"2025-08":30,"2025-09":50,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":0,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"CH","name":"Switzerland","current":880,"history":{"2025-08":2400,"2025-09":4400,"2025-10":210,"2025-11":170,"2025-12":90,"2026-01":210,"2026-02":260,"2026-03":260,"2026-04":320,"2026-05":260,"2026-06":590,"2026-07":880}},{"market":"HK","name":"Hong Kong SAR","current":20,"history":{"2025-08":50,"2025-09":70,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":20,"2026-07":40}},{"market":"AE","name":"United Arab Emirates","current":40,"history":{"2025-08":110,"2025-09":140,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":20,"2026-02":10,"2026-03":10,"2026-04":20,"2026-05":20,"2026-06":70,"2026-07":110}},{"market":"SG","name":"Singapore","current":20,"history":{"2025-08":70,"2025-09":140,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":30}},{"market":"TW","name":"Taiwan","current":10,"history":{"2025-08":10,"2025-09":30,"2025-10":10,"2025-11":10,"2025-12":0,"2026-01":0,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":20,"2025-09":20,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":20}},{"market":"ES","name":"Spain","current":50,"history":{"2025-08":90,"2025-09":210,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":20,"2026-06":50,"2026-07":70}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
4,920
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
SwitzerlandFranceUnited StatesUnited KingdomGermanyItalyUnited Arab EmiratesSpainJapanSingaporeAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
Switzerland
France
United States
United Kingdom
Germany
Italy
United Arab Emirates
Spain
Japan
Singapore
Markets
Aug 2025
5,050
2,400
1,000
590
260
170
170
110
90
70
70
15
Sept 2025
9,790
4,400
1,600
1,600
590
390
390
140
210
140
140
15
Oct 2025
610
210
110
90
50
30
30
10
10
10
10
15
Nov 2025
470
170
70
70
40
20
20
10
10
10
10
15
Dec 2025
350
90
50
70
30
30
10
10
10
10
10
15
Jan 2026
570
210
90
90
40
30
20
20
10
10
10
15
Feb 2026
630
260
70
90
40
40
40
10
10
10
10
15
Mar 2026
690
260
110
110
30
50
40
10
20
10
10
15
Apr 2026
950
320
140
210
70
70
40
20
10
20
10
15
May 2026
720
260
110
140
50
30
30
20
20
10
10
15
Jun 2026
1,500
590
210
210
90
50
50
70
50
110
10
15
Jul 2026
2,700
880
480
480
260
110
140
110
70
50
30
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
830
410
+420 (+102.4%)
China CN
20
20
+0 (+0.0%)
Japan JP
170
40
+130 (+325.0%)
France FR
800
320
+480 (+150.0%)
United Kingdom GB
400
140
+260 (+185.7%)
Italy IT
220
120
+100 (+83.3%)
Germany DE
190
160
+30 (+18.8%)
South Korea KR
30
20
+10 (+50.0%)
Switzerland CH
1,730
840
+890 (+106.0%)
Hong Kong SAR HK
70
30
+40 (+133.3%)
United Arab Emirates AE
200
40
+160 (+400.0%)
Singapore SG
50
30
+20 (+66.7%)
Taiwan TW
30
30
+0 (+0.0%)
Saudi Arabia SA
40
30
+10 (+33.3%)
Spain ES
140
40
+100 (+250.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"geneva-watch-days","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":8,"luxuryEligible":396,"category":"events_fairs","categoryLabel":"Events and fairs","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
2,020
All 15 markets
Current demand rank
387 / 396
By current demand
Top percentile
Top 97.7%
Lower is stronger
Vs peer median
-97.0%
Luxury registry
Last 90d momentum
+116.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Luxury registry
Distribution
Where Geneva Watch Days sits
Ranked by current demand · All 15 markets
Rank 387 / 396 · quartile Q4 · top 97.7%
Indexed movement
Geneva Watch Days vs Luxury registry
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Geneva Watch Days is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
Switzerland
880 current searches
Top-three share
75.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Geneva Watch Days share · Luxury registry median
Switzerland880
France320
United States320
United Kingdom110
Germany90
Italy90
Spain50
Japan40
United Arab Emirates40
Hong Kong SAR20
Singapore20
China10
Saudi Arabia10
South Korea10
Taiwan10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Geneva Watch Days share
Luxury registry median share
Switzerland CH
880
43.6%
1.9%
France FR
320
15.8%
9.6%
United States US
320
15.8%
31.6%
United Kingdom GB
110
5.4%
8.3%
Germany DE
90
4.5%
7.5%
Italy IT
90
4.5%
6.2%
Spain ES
50
2.5%
3.9%
Japan JP
40
2.0%
2.4%
United Arab Emirates AE
40
2.0%
1.2%
Hong Kong SAR HK
20
1.0%
1.5%
Singapore SG
20
1.0%
1.0%
China CN
10
0.5%
0.2%
Saudi Arabia SA
10
0.5%
0.7%
South Korea KR
10
0.5%
0.6%
Taiwan TW
10
0.5%
1.4%
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