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Maison intelligence / 15 markets

Susanne Kaufmann / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Susanne Kaufmann

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
9,350
All 15 approved markets
Strongest market
DE
2,900 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
4
Observed paid activity

Observed activity

Nov 2025 carried the highest observed start volume.

32 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
26,570
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyFranceUnited KingdomUnited StatesSwitzerlandItalySpainSouth KoreaTaiwanJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.5,4004,0502,7001,3500MARKET SERIES13,83010,3736,9153,4580TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyFranceUnited KingdomUnited StatesSwitzerlandItalySpainSouth KoreaTaiwanJapanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknown39090UnknownUnknown2
Aug 20259,3603,6001,6001,0001,000880590320110507015
Sept 20258,6502,9001,6001,0001,00088059039070403015
Oct 202510,0703,6001,6001,3001,300880590320901107015
Nov 202513,8305,4002,4001,9001,6001,00072039090905015
Dec 202511,0503,6001,9001,6001,60088072039070705015
Jan 20269,2102,9001,6001,3001,30088059032070703015
Feb 20267,9602,9001,3001,0001,000720390320110505015
Mar 20269,3702,9001,9001,3001,000880590390110705015
Apr 20269,0502,9001,6001,3001,000880590390110705015
May 20269,2202,9001,6001,3001,30072048048090707015
Jun 20268,3002,4001,6001,0001,0007207203901109011015
Jul 2026Unknown2,4001,3001,0001,300590720UnknownUnknown909012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US3,3003,300+0 (+0.0%)
China CN7030+40 (+133.3%)
Japan JP230130+100 (+76.9%)
France FR4,8004,800+0 (+0.0%)
United Kingdom GB3,6003,600+0 (+0.0%)
Italy IT1,7901,570+220 (+14.0%)
Germany DE8,2008,700-500 (-5.7%)
South Korea KR310290+20 (+6.9%)
Switzerland CH2,3202,480-160 (-6.5%)
Hong Kong SAR HK150150+0 (+0.0%)
United Arab Emirates AE12090+30 (+33.3%)
Singapore SG160150+10 (+6.7%)
Taiwan TW230190+40 (+21.1%)
Saudi Arabia SA3030+0 (+0.0%)
Spain ES1,2601,030+230 (+22.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
9,350
All 15 markets
Current demand rank
51 / 66
By current demand
Top percentile
Top 77.3%
Lower is stronger
Vs peer median
-71.6%
Beauty and fragrance peers
Last 90d momentum
-3.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where Susanne Kaufmann sits

Ranked by current demand · All 15 markets
TopLower

Rank 51 / 66 · quartile Q4 · top 77.3%

Indexed movement

Susanne Kaufmann vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Susanne Kaufmann is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
2,900 current searches
Top-three share
62%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Susanne Kaufmann share · Beauty and fragrance peers median
  1. Germany2,900
  2. France1,600
  3. United Kingdom1,300
  4. United States1,300
  5. Switzerland880
  6. Italy590
  7. Spain390
  8. South Korea90
  9. Japan70
  10. Taiwan70
  11. Hong Kong SAR50
  12. Singapore50
  13. United Arab Emirates40
  14. China10
  15. Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSusanne Kaufmann shareBeauty and fragrance peers median share
Germany DE2,90031.0%7.2%
France FR1,60017.1%9.4%
United Kingdom GB1,30013.9%7.6%
United States US1,30013.9%28.0%
Switzerland CH8809.4%1.8%
Italy IT5906.3%4.3%
Spain ES3904.2%4.0%
South Korea KR901.0%0.6%
Japan JP700.7%1.8%
Taiwan TW700.7%2.0%
Hong Kong SAR HK500.5%1.7%
Singapore SG500.5%1.0%
United Arab Emirates AE400.4%1.3%
China CN100.1%0.2%
Saudi Arabia SA100.1%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
4
Inactive
196

Paid placements

Facebook
200
Instagram
200
Messenger
176
Audience Network
155
Threads
166

Formats

Carousel
2
DCO
167
Dynamic Product Ads
20
Image
8
Video
3

Calls to action

Learn more
16
Send message
1
Shop now
182
Sign up
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: DCO component
    Müde Augen? Nicht mit uns.
  2. Aug 202511No selected family
  3. Start Ended by 23 Aug 2026Source: DCO component
    Anti-Aging neu definiert
  4. Start Ended by 23 Aug 2026Source: DCO component
    Your Future Skin Starts Now
  5. Start Ended by 23 Aug 2026Source: DCO component
    Almost Sold Out
  6. Start Ended by 23 Aug 2026Source: DCO component
    Geschenkkollektion 2025 | Susanne Kaufmann
  7. Start Ended by 23 Aug 2026Source: DCO component
    Skincare for Colder Months
  8. Start Ended by 23 Aug 2026Source: DCO component
    Susanne Kaufmann Pollution Skin Defence System 15 x 2ml - Face Serum for Repairing Damage…
  9. Start Ended by 23 Aug 2026Source: DCO component
    Powerful Protection. Featherlight Feel.
  10. Start Ended by 23 Aug 2026Source: DCO component
    Peeling-Behandlung für Hände, Körper & Dekolleté
  11. Start Ended by 23 Aug 2026Source: DCO component
    20 % | Nur noch heute
  12. Start Ended by 23 Aug 2026Source: DCO component
    Ihre neue Routine für starke Haut
  13. Start Ended by 23 Aug 2026Source: DCO component
    Body Butter
  14. Start Active at 23 Aug 2026Source: DCO component
    Nourishing Day Cream 50 ml

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

Jul 20259:16 · DCOInactive at 23 Aug 2026
Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20259:16 · DCOInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20269:16 · DCOInactive at 23 Aug 2026
Feb 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Mar 20269:16 · DCOInactive at 23 Aug 2026
Apr 20264:5 · DCOInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20261:1 · DCOInactive at 23 Aug 2026
Jul 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Aug 20261:1 · Dynamic Product AdsActive at 23 Aug 2026

Selected family

Susanne Kaufmann

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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