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Maison intelligence / 15 markets

Panerai / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Panerai

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
117,560
All 15 approved markets
Strongest market
US
33,100 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
332,180
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyGermanyFranceUnited KingdomSpainSwitzerlandHong Kong SARSingaporeJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.33,10024,82516,5508,2750MARKET SERIES129,39097,04364,69532,3480TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyGermanyFranceUnited KingdomSpainSwitzerlandHong Kong SARSingaporeJapanMarkets
Aug 2025122,00033,10022,20012,10012,1009,9008,1005,4005,4003,6003,60015
Sept 2025127,12033,10027,10012,10012,1009,9008,1005,4005,4003,6003,60015
Oct 2025114,96027,10022,20012,10012,1008,1008,1005,4005,4003,6003,60015
Nov 2025119,20033,10022,20012,10012,1008,1008,1005,4004,4003,6002,90015
Dec 2025129,39033,10027,10014,80012,1008,1009,9005,4005,4003,6003,60015
Jan 2026111,57027,10027,10012,1009,9008,1006,6004,4004,4002,9002,90015
Feb 202696,28027,10018,1009,9009,9006,6005,4004,4003,6002,9002,40015
Mar 2026102,23027,10022,2009,9009,9006,6006,6004,4004,4002,9002,40015
Apr 2026119,89033,10022,20012,10012,1008,1006,6006,6005,4003,6003,60015
May 2026118,26033,10022,20012,10012,1008,1008,1005,4004,4003,6002,90015
Jun 2026110,74033,10022,2009,90012,1006,6006,6004,4004,4002,9002,90015
Jul 2026103,18027,10022,2009,90012,1006,6006,6004,4003,6002,4002,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US93,30087,300+6,000 (+6.9%)
China CN790880-90 (-10.2%)
Japan JP8,7008,400+300 (+3.6%)
France FR36,30031,900+4,400 (+13.8%)
United Kingdom GB21,30021,300+0 (+0.0%)
Italy IT66,60062,500+4,100 (+6.6%)
Germany DE31,90031,900+0 (+0.0%)
South Korea KR2,1902,190+0 (+0.0%)
Switzerland CH14,20015,400-1,200 (-7.8%)
Hong Kong SAR HK12,40013,400-1,000 (-7.5%)
United Arab Emirates AE4,2004,500-300 (-6.7%)
Singapore SG8,9009,400-500 (-5.3%)
Taiwan TW8,2008,700-500 (-5.7%)
Saudi Arabia SA1,9002,030-130 (-6.4%)
Spain ES21,30018,600+2,700 (+14.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
117,560
All 15 markets
Current demand rank
16 / 60
By current demand
Top percentile
Top 26.7%
Lower is stronger
Vs peer median
+169.3%
Watches peers
Last 90d momentum
+4.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Watches peers

Distribution

Where Panerai sits

Ranked by current demand · All 15 markets
TopLower

Rank 16 / 60 · quartile Q2 · top 26.7%

Indexed movement

Panerai vs Watches peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Panerai is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
33,100 current searches
Top-three share
57.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
Panerai share · Watches peers median
  1. United States33,100
  2. Italy22,200
  3. France12,100
  4. Germany12,100
  5. Spain8,100
  6. United Kingdom8,100
  7. Switzerland5,400
  8. Hong Kong SAR4,400
  9. Japan2,900
  10. Singapore2,900
  11. Taiwan2,900
  12. United Arab Emirates1,600
  13. Saudi Arabia720
  14. South Korea720
  15. China320
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentPanerai shareWatches peers median share
United States US33,10028.2%29.3%
Italy IT22,20018.9%7.8%
France FR12,10010.3%11.4%
Germany DE12,10010.3%9.0%
Spain ES8,1006.9%4.9%
United Kingdom GB8,1006.9%7.8%
Switzerland CH5,4004.6%6.3%
Hong Kong SAR HK4,4003.7%1.8%
Japan JP2,9002.5%2.7%
Singapore SG2,9002.5%2.1%
Taiwan TW2,9002.5%1.6%
United Arab Emirates AE1,6001.4%2.1%
Saudi Arabia SA7200.6%0.9%
South Korea KR7200.6%0.8%
China CN3200.3%0.2%

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