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Maison intelligence / 15 markets

Xerjoff / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Xerjoff

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
221,630
All 15 approved markets
Strongest market
DE
74,000 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
95
Observed paid activity

Observed activity

Apr 2026 carried the highest observed start volume.

26 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
600,860
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyUnited StatesSpainItalyUnited KingdomFranceSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.90,50067,87545,25022,6250MARKET SERIES281,420211,065140,71070,3550TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyUnited StatesSpainItalyUnited KingdomFranceSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeMarkets
Jul 2025UnknownUnknownUnknown22,200UnknownUnknownUnknownUnknownUnknownUnknownUnknown2
Aug 2025204,57074,00049,50022,20014,80014,80012,1008,1003,6002,4001,00015
Sept 2025203,02074,00049,50018,10014,80014,80014,8008,1003,6002,4001,00015
Oct 2025206,59074,00049,50018,10018,10014,80014,8008,1003,6002,4001,00015
Nov 2025243,35090,50060,50018,10022,20018,10014,8009,9003,6002,4001,00015
Dec 2025281,42090,50074,00033,10022,20022,20018,10012,1003,6002,4001,00015
Jan 2026210,35060,50060,50027,10014,80018,10012,1008,1003,6002,40088015
Feb 2026181,07060,50049,50018,10012,10014,80012,1006,6002,9001,90072015
Mar 2026190,34060,50049,50018,10014,80014,80014,8008,1002,9003,60088015
Apr 2026189,19060,50049,50018,10014,80014,80014,8008,1002,9002,40088015
May 2026203,34074,00049,50018,10014,80014,80014,8008,1003,6002,40088015
Jun 2026208,33060,50060,50018,10018,10018,10014,8008,1003,6002,90088015
Jul 2026Unknown60,50049,500Unknown18,10014,80014,8005,4002,9002,90088012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US159,500159,500+0 (+0.0%)
China CN400320+80 (+25.0%)
Japan JP2,4801,790+690 (+38.5%)
France FR44,40039,000+5,400 (+13.8%)
United Kingdom GB47,70047,700+0 (+0.0%)
Italy IT47,70041,700+6,000 (+14.4%)
Germany DE195,000181,500+13,500 (+7.4%)
South Korea KR1,1901,030+160 (+15.5%)
Switzerland CH24,30022,800+1,500 (+6.6%)
Hong Kong SAR HK1,5501,770-220 (-12.4%)
United Arab Emirates AE10,1009,400+700 (+7.4%)
Singapore SG2,6402,480+160 (+6.5%)
Taiwan TW1,9001,570+330 (+21.0%)
Saudi Arabia SA7,7007,900-200 (-2.5%)
Spain ES54,30063,300-9,000 (-14.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
221,630
All 15 markets
Current demand rank
10 / 66
By current demand
Top percentile
Top 15.2%
Lower is stronger
Vs peer median
+573.6%
Beauty and fragrance peers
Last 90d momentum
+6.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Xerjoff sits

Ranked by current demand · All 15 markets
TopLower

Rank 10 / 66 · quartile Q1 · top 15.2%

Indexed movement

Xerjoff vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Xerjoff is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
74,000 current searches
Top-three share
70.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Xerjoff share · Beauty and fragrance peers median
  1. Germany74,000
  2. United States60,500
  3. Spain22,200
  4. Italy18,100
  5. France14,800
  6. United Kingdom14,800
  7. Switzerland8,100
  8. United Arab Emirates3,600
  9. Saudi Arabia2,400
  10. Singapore880
  11. Japan720
  12. Hong Kong SAR590
  13. Taiwan480
  14. South Korea320
  15. China140
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentXerjoff shareBeauty and fragrance peers median share
Germany DE74,00033.4%7.2%
United States US60,50027.3%28.0%
Spain ES22,20010.0%4.0%
Italy IT18,1008.2%4.3%
France FR14,8006.7%9.4%
United Kingdom GB14,8006.7%7.6%
Switzerland CH8,1003.7%1.8%
United Arab Emirates AE3,6001.6%1.3%
Saudi Arabia SA2,4001.1%0.8%
Singapore SG8800.4%1.0%
Japan JP7200.3%1.8%
Hong Kong SAR HK5900.3%1.7%
Taiwan TW4800.2%2.0%
South Korea KR3200.1%0.6%
China CN1400.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
95
Inactive
105

Paid placements

Facebook
200
Instagram
200
Messenger
188
Audience Network
1
Threads
172

Formats

DCO
118
Dynamic Product Ads
35
Image
45
Video
2

Calls to action

Learn more
5
Shop now
195

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: DCO component
    Create your set
  2. Start Ended by 24 Aug 2026Source: DCO component
    Parfumez l'été
  3. Sept 202516No selected family
  4. Oct 202510No selected family
  5. Start Ended by 24 Aug 2026Source: DCO component
    Erba Pura - Perfume
  6. Start Ended by 24 Aug 2026Source: DCO component
    Starlight Perfume
  7. Start Active at 24 Aug 2026Source: DCO component
    Naxos - Perfume
  8. Start Ended by 24 Aug 2026Source: DCO component
    Gibeon - Perfume
  9. Start Active at 24 Aug 2026Source: DCO component
    Timeless Set - Xerjoff
  10. Start Active at 24 Aug 2026Source: still
    Naxos - Perfume
  11. Start Active at 24 Aug 2026Source: still
    Erba Pura - Parfüm
  12. Start Active at 24 Aug 2026Source: still
    Discovery Set
  13. Aug 20262No selected family

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

10 selected families

May 20211:1 · DCOInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Nov 20259:16 · DCOInactive at 24 Aug 2026
Dec 20259:16 · DCOInactive at 24 Aug 2026
Jan 20269:16 · DCOActive at 24 Aug 2026
Feb 20269:16 · DCOInactive at 24 Aug 2026
Apr 20261:1 · DCOActive at 24 Aug 2026
May 20261:1 · ImageActive at 24 Aug 2026
Jun 20261:1 · ImageActive at 24 Aug 2026
Jul 20269:16 · ImageActive at 24 Aug 2026

Selected family

Xerjoff

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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