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Maison intelligence / 15 markets

Balmain / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Balmain

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
158,380
All 15 approved markets
Strongest market
US
60,500 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
434,140
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceItalyUnited KingdomGermanyUnited Arab EmiratesSpainSaudi ArabiaJapanTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.74,00055,50037,00018,5000MARKET SERIES195,720146,79097,86048,9300TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceItalyUnited KingdomGermanyUnited Arab EmiratesSpainSaudi ArabiaJapanTaiwanMarkets
Aug 2025144,08049,50018,10014,80014,80012,1008,1006,6005,4003,6002,90015
Sept 2025141,19049,50022,20014,80012,1009,9008,1006,6004,4003,6002,40015
Oct 2025152,88049,50027,10014,80014,80012,1008,1006,6004,4003,6002,90015
Nov 2025195,72074,00033,10018,10018,10012,1009,9008,1005,4004,4002,90015
Dec 2025182,46074,00022,20014,80014,80014,80012,1006,6006,6004,4002,90015
Jan 2026163,48060,50022,20014,80014,80012,1009,9008,1005,4004,4002,90015
Feb 2026132,10049,50018,10012,10012,1009,9008,1005,4004,4003,6002,90015
Mar 2026151,28060,50022,20014,80012,1009,9005,4005,4006,6003,6002,90015
Apr 2026140,89060,50018,10012,10012,1009,9005,4005,4004,4003,6002,40015
May 2026149,67060,50018,10014,80012,10012,1008,1005,4005,4003,6002,40015
Jun 2026141,60060,50018,10012,10012,1009,9008,1004,4004,4003,6002,40015
Jul 2026142,87060,50018,10012,10012,1009,9008,1005,4005,4003,6001,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US181,500170,500+11,000 (+6.5%)
China CN1,1001,190-90 (-7.6%)
Japan JP10,80010,800+0 (+0.0%)
France FR54,30058,400-4,100 (-7.0%)
United Kingdom GB36,30036,300+0 (+0.0%)
Italy IT39,00039,000+0 (+0.0%)
Germany DE31,90029,700+2,200 (+7.4%)
South Korea KR2,6402,880-240 (-8.3%)
Switzerland CH6,2006,700-500 (-7.5%)
Hong Kong SAR HK4,8005,900-1,100 (-18.6%)
United Arab Emirates AE24,30018,900+5,400 (+28.6%)
Singapore SG4,2004,200+0 (+0.0%)
Taiwan TW6,7008,200-1,500 (-18.3%)
Saudi Arabia SA15,20015,400-200 (-1.3%)
Spain ES15,20016,200-1,000 (-6.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
158,380
All 15 markets
Current demand rank
49 / 83
By current demand
Top percentile
Top 59.0%
Lower is stronger
Vs peer median
-49.8%
Fashion and leather peers
Last 90d momentum
+2.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Fashion and leather peers

Distribution

Where Balmain sits

Ranked by current demand · All 15 markets
TopLower

Rank 49 / 83 · quartile Q3 · top 59.0%

Indexed movement

Balmain vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Balmain is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
60,500 current searches
Top-three share
61.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Balmain share · Fashion and leather peers median
  1. United States60,500
  2. France22,200
  3. Italy14,800
  4. United Kingdom14,800
  5. Germany12,100
  6. United Arab Emirates8,100
  7. Spain6,600
  8. Saudi Arabia5,400
  9. Japan3,600
  10. Taiwan2,900
  11. Switzerland2,400
  12. Hong Kong SAR1,900
  13. Singapore1,600
  14. South Korea1,000
  15. China480
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentBalmain shareFashion and leather peers median share
United States US60,50038.2%37.3%
France FR22,20014.0%9.1%
Italy IT14,8009.3%8.7%
United Kingdom GB14,8009.3%8.3%
Germany DE12,1007.6%7.6%
United Arab Emirates AE8,1005.1%1.1%
Spain ES6,6004.2%4.2%
Saudi Arabia SA5,4003.4%0.8%
Japan JP3,6002.3%4.4%
Taiwan TW2,9001.8%1.7%
Switzerland CH2,4001.5%1.4%
Hong Kong SAR HK1,9001.2%1.3%
Singapore SG1,6001.0%0.9%
South Korea KR1,0000.6%0.7%
China CN4800.3%0.3%

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