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Maison intelligence / 15 markets

The Macallan / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for The Macallan

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
11,480
All 15 approved markets
Strongest market
US
4,400 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
30,310
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomGermanySpainFranceItalyJapanSingaporeTaiwanHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.8,1006,0754,0502,0250MARKET SERIES17,23012,9238,6154,3080TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomGermanySpainFranceItalyJapanSingaporeTaiwanHong Kong SARMarkets
Aug 202511,6303,6003,6001,00072048039059032026021015
Sept 202510,9303,6003,60072072048032026026026021015
Oct 202512,1504,4002,9001,00072072039072032026026015
Nov 202512,1004,4002,9001,60072059039032026026017015
Dec 202517,2308,1003,6001,3001,30072059032026026017015
Jan 202613,3605,4002,9001,00072059048088026026021015
Feb 202610,5303,6002,90088059059039021032032021015
Mar 20269,1902,9002,40072088059039026017021021015
Apr 20268,8702,9002,40072059048039039021021017015
May 202610,9403,6003,60072072059039026026017017015
Jun 202610,0603,6002,90072059048039039021021017015
Jul 20269,3102,9002,90072059059039021026017017015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US10,1009,400+700 (+7.4%)
China CN9090+0 (+0.0%)
Japan JP860860+0 (+0.0%)
France FR1,6601,660+0 (+0.0%)
United Kingdom GB9,4007,700+1,700 (+22.1%)
Italy IT1,1701,170+0 (+0.0%)
Germany DE2,1602,320-160 (-6.9%)
South Korea KR230290-60 (-20.7%)
Switzerland CH330480-150 (-31.3%)
Hong Kong SAR HK510590-80 (-13.6%)
United Arab Emirates AE450420+30 (+7.1%)
Singapore SG730700+30 (+4.3%)
Taiwan TW550740-190 (-25.7%)
Saudi Arabia SA170110+60 (+54.5%)
Spain ES1,9002,060-160 (-7.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
11,480
All 15 markets
Current demand rank
29 / 35
By current demand
Top percentile
Top 82.9%
Lower is stronger
Vs peer median
-64.0%
Wines and spirits peers
Last 90d momentum
+6.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Wines and spirits peers

Distribution

Where The Macallan sits

Ranked by current demand · All 15 markets
TopLower

Rank 29 / 35 · quartile Q4 · top 82.9%

Indexed movement

The Macallan vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for The Macallan is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
4,400 current searches
Top-three share
71.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
The Macallan share · Wines and spirits peers median
  1. United States4,400
  2. United Kingdom2,900
  3. Germany880
  4. Spain720
  5. France590
  6. Italy390
  7. Japan390
  8. Singapore260
  9. Taiwan260
  10. Hong Kong SAR210
  11. Switzerland170
  12. United Arab Emirates140
  13. South Korea90
  14. Saudi Arabia50
  15. China30
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentThe Macallan shareWines and spirits peers median share
United States US4,40038.3%28.3%
United Kingdom GB2,90025.3%10.1%
Germany DE8807.7%7.6%
Spain ES7206.3%3.8%
France FR5905.1%14.7%
Italy IT3903.4%5.8%
Japan JP3903.4%1.3%
Singapore SG2602.3%1.1%
Taiwan TW2602.3%0.9%
Hong Kong SAR HK2101.8%1.5%
Switzerland CH1701.5%1.8%
United Arab Emirates AE1401.2%0.5%
South Korea KR900.8%0.6%
Saudi Arabia SA500.4%0.1%
China CN300.3%0.1%

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