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Maison intelligence / 15 markets

De Beers / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for De Beers

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
53,750
All 15 approved markets
Strongest market
US
14,800 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
113,980
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyUnited KingdomFranceItalyHong Kong SARTaiwanSpainSwitzerlandSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.90,50067,87545,25022,6250MARKET SERIES131,94098,95565,97032,9850TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyUnited KingdomFranceItalyHong Kong SARTaiwanSpainSwitzerlandSingaporeMarkets
Aug 202537,75012,1002,9008,1003,6002,4001,9001,90088072088015
Sept 202555,58018,1004,40012,1005,4005,4002,4001,6001,3001,0001,00015
Oct 202544,74014,8003,6009,9004,4001,9002,4001,9001,00072088015
Nov 202540,22012,1002,9009,9005,4001,6001,9001,60088072072015
Dec 202542,00012,1002,9009,9006,6001,6002,9001,60088059059015
Jan 202653,97022,2003,6009,9006,6001,9002,4001,6001,30088088015
Feb 202649,46018,1005,4009,9005,4001,6002,4001,6001,00072088015
Mar 2026131,94014,80090,5008,1005,4001,6001,9001,6001,6003,60072015
Apr 202636,84012,1002,9008,1004,4001,6001,9001,60072048072015
May 202634,4509,9002,9008,1004,4001,3002,4001,60072048059015
Jun 202632,6709,9002,4008,1003,6001,3002,4001,30059039048015
Jul 202646,86012,1002,9009,9005,4008,1001,9001,6007205901,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US31,90045,000-13,100 (-29.1%)
China CN640630+10 (+1.6%)
Japan JP2,1602,320-160 (-6.9%)
France FR13,40015,200-1,800 (-11.8%)
United Kingdom GB26,10026,100+0 (+0.0%)
Italy IT10,7004,800+5,900 (+122.9%)
Germany DE8,20098,800-90,600 (-91.7%)
South Korea KR730900-170 (-18.9%)
Switzerland CH1,4604,800-3,340 (-69.6%)
Hong Kong SAR HK6,7006,200+500 (+8.1%)
United Arab Emirates AE1,9001,790+110 (+6.1%)
Singapore SG2,3702,320+50 (+2.2%)
Taiwan TW4,5004,800-300 (-6.3%)
Saudi Arabia SA1,1901,260-70 (-5.6%)
Spain ES2,0303,320-1,290 (-38.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Jewellery set has 33 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
53,750
All 15 markets
Current demand rank
21 / 33
By current demand
Top percentile
Top 63.6%
Lower is stronger
Vs peer median
-31.3%
Jewellery peers
Last 90d momentum
-47.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Jewellery peers

Distribution

Where De Beers sits

Ranked by current demand · All 15 markets
TopLower

Rank 21 / 33 · quartile Q3 · top 63.6%

Indexed movement

De Beers vs Jewellery peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for De Beers is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
14,800 current searches
Top-three share
68.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Jewellery peers
33 eligible Maisons
De Beers share · Jewellery peers median
  1. United States14,800
  2. Germany12,100
  3. United Kingdom9,900
  4. France5,400
  5. Hong Kong SAR2,400
  6. Italy2,400
  7. Taiwan1,600
  8. Spain1,000
  9. Singapore880
  10. Switzerland880
  11. Japan720
  12. United Arab Emirates720
  13. Saudi Arabia480
  14. South Korea260
  15. China210
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentDe Beers shareJewellery peers median share
United States US14,80027.5%30.6%
Germany DE12,10022.5%4.5%
United Kingdom GB9,90018.4%7.3%
France FR5,40010.0%8.0%
Hong Kong SAR HK2,4004.5%1.9%
Italy IT2,4004.5%3.5%
Taiwan TW1,6003.0%1.5%
Spain ES1,0001.9%2.1%
Singapore SG8801.6%1.1%
Switzerland CH8801.6%1.9%
Japan JP7201.3%3.2%
United Arab Emirates AE7201.3%1.4%
Saudi Arabia SA4800.9%0.8%
South Korea KR2600.5%0.6%
China CN2100.4%0.3%

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