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Maison intelligence / 15 markets

Missoni / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Missoni

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
103,710
All 15 approved markets
Strongest market
IT
27,100 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
399,020
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyUnited KingdomGermanyFranceSpainUnited Arab EmiratesSwitzerlandSaudi ArabiaJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.40,50030,37520,25010,1250MARKET SERIES141,350106,01370,67535,3380TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyUnited KingdomGermanyFranceSpainUnited Arab EmiratesSwitzerlandSaudi ArabiaJapanMarkets
Aug 202599,08027,10022,20012,1009,9009,9006,6003,6002,4001,9001,60015
Sept 202583,80022,20027,1009,9006,6005,4004,4002,4001,6001,0001,60015
Oct 202570,68018,10018,1009,9006,6005,4003,6002,9001,6001,3001,60015
Nov 202583,36027,10018,10012,1008,1005,4003,6002,9001,6001,3001,60015
Dec 202593,53033,10022,20012,1008,1005,4003,6002,9001,9001,0001,60015
Jan 2026103,09027,10027,10014,80012,1006,6004,4003,6002,4001,6001,60015
Feb 202690,41027,10018,10012,1009,9006,6005,4003,6002,4002,4001,30015
Mar 2026125,11040,50027,10014,80014,8009,9005,4003,6002,9002,9001,30015
Apr 2026129,92040,50027,10018,10012,10012,1006,6004,4002,9002,4001,60015
May 2026141,35040,50033,10018,10014,80012,1006,6005,4003,6003,6001,60015
Jun 2026132,95033,10033,10018,10014,80012,1006,6005,4003,6002,9001,30015
Jul 2026124,72033,10027,10018,10012,10014,8006,6004,4002,4002,9001,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US106,700108,100-1,400 (-1.3%)
China CN480430+50 (+11.6%)
Japan JP4,2004,200+0 (+0.0%)
France FR39,00028,600+10,400 (+36.4%)
United Kingdom GB54,30045,000+9,300 (+20.7%)
Italy IT93,30072,300+21,000 (+29.0%)
Germany DE41,70036,800+4,900 (+13.3%)
South Korea KR9601,030-70 (-6.8%)
Switzerland CH9,6008,200+1,400 (+17.1%)
Hong Kong SAR HK1,4401,590-150 (-9.4%)
United Arab Emirates AE15,20011,600+3,600 (+31.0%)
Singapore SG1,7701,460+310 (+21.2%)
Taiwan TW1,1701,030+140 (+13.6%)
Saudi Arabia SA9,4007,700+1,700 (+22.1%)
Spain ES19,80017,400+2,400 (+13.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
103,710
All 15 markets
Current demand rank
61 / 83
By current demand
Top percentile
Top 73.5%
Lower is stronger
Vs peer median
-67.2%
Fashion and leather peers
Last 90d momentum
+15.5%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Fashion and leather peers

Distribution

Where Missoni sits

Ranked by current demand · All 15 markets
TopLower

Rank 61 / 83 · quartile Q3 · top 73.5%

Indexed movement

Missoni vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Missoni is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
27,100 current searches
Top-three share
66.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Missoni share · Fashion and leather peers median
  1. Italy27,100
  2. United States27,100
  3. United Kingdom14,800
  4. Germany9,900
  5. France8,100
  6. Spain5,400
  7. United Arab Emirates3,600
  8. Switzerland2,400
  9. Saudi Arabia1,900
  10. Japan1,600
  11. Hong Kong SAR480
  12. Singapore480
  13. Taiwan390
  14. South Korea320
  15. China140
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentMissoni shareFashion and leather peers median share
Italy IT27,10026.1%8.7%
United States US27,10026.1%37.3%
United Kingdom GB14,80014.3%8.3%
Germany DE9,9009.5%7.6%
France FR8,1007.8%9.1%
Spain ES5,4005.2%4.2%
United Arab Emirates AE3,6003.5%1.1%
Switzerland CH2,4002.3%1.4%
Saudi Arabia SA1,9001.8%0.8%
Japan JP1,6001.5%4.4%
Hong Kong SAR HK4800.5%1.3%
Singapore SG4800.5%0.9%
Taiwan TW3900.4%1.7%
South Korea KR3200.3%0.7%
China CN1400.1%0.3%

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