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Maison intelligence / 15 markets

Ralph Lauren / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Ralph Lauren

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
2,486,100
All 15 approved markets
Strongest market
US
1,000,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
5,888,100
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomFranceGermanyItalySpainJapanTaiwanSwitzerlandHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.1,830,0001,372,500915,000457,5000MARKET SERIES4,102,7003,077,0252,051,3501,025,6750TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomFranceGermanyItalySpainJapanTaiwanSwitzerlandHong Kong SARMarkets
Aug 20252,407,0001,000,000301,000301,000301,000201,000110,00049,50027,10027,10018,10015
Sept 20252,532,8001,000,000368,000301,000368,000201,000110,00049,50027,10027,10022,20015
Oct 20252,575,2001,000,000368,000301,000368,000201,000110,00074,00033,10027,10027,10015
Nov 20254,102,7001,830,000550,000550,000450,000301,000165,00060,50040,50040,50033,10015
Dec 20253,568,4001,500,000550,000450,000368,000301,000135,00074,00040,50033,10033,10015
Jan 20262,644,4001,000,000368,000368,000301,000246,000135,00060,50040,50027,10027,10015
Feb 20262,176,6001,000,000246,000246,000246,000165,00090,50049,50033,10022,20022,20015
Mar 20261,998,700823,000246,000246,000246,000165,00090,50049,50033,10027,10022,20015
Apr 20261,984,200823,000246,000246,000246,000165,00074,00060,50033,10022,20018,10015
May 20261,968,900823,000246,000246,000246,000165,00074,00049,50027,10022,20018,10015
Jun 20261,934,800823,000246,000246,000246,000135,00074,00049,50027,10018,10018,10015
Jul 20261,984,400823,000246,000246,000201,000201,00090,50049,50033,10018,10018,10015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US2,469,0002,646,000-177,000 (-6.7%)
China CN14,20015,200-1,000 (-6.6%)
Japan JP148,500159,500-11,000 (-6.9%)
France FR738,000738,000+0 (+0.0%)
United Kingdom GB738,000738,000+0 (+0.0%)
Italy IT501,000495,000+6,000 (+1.2%)
Germany DE693,000738,000-45,000 (-6.1%)
South Korea KR19,80019,800+0 (+0.0%)
Switzerland CH58,40071,500-13,100 (-18.3%)
Hong Kong SAR HK54,30062,500-8,200 (-13.1%)
United Arab Emirates AE47,70039,000+8,700 (+22.3%)
Singapore SG54,30058,400-4,100 (-7.0%)
Taiwan TW87,30099,300-12,000 (-12.1%)
Saudi Arabia SA26,10024,300+1,800 (+7.4%)
Spain ES238,500255,000-16,500 (-6.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
2,486,100
All 15 markets
Current demand rank
4 / 83
By current demand
Top percentile
Top 4.8%
Lower is stronger
Vs peer median
+687.2%
Fashion and leather peers
Last 90d momentum
-4.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Fashion and leather peers

Distribution

Where Ralph Lauren sits

Ranked by current demand · All 15 markets
TopLower

Rank 4 / 83 · quartile Q1 · top 4.8%

Indexed movement

Ralph Lauren vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Ralph Lauren is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
1,000,000 current searches
Top-three share
67.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Ralph Lauren share · Fashion and leather peers median
  1. United States1,000,000
  2. United Kingdom368,000
  3. France301,000
  4. Germany301,000
  5. Italy201,000
  6. Spain110,000
  7. Japan60,500
  8. Taiwan33,100
  9. Switzerland27,100
  10. Hong Kong SAR22,200
  11. Singapore22,200
  12. United Arab Emirates18,100
  13. Saudi Arabia9,900
  14. South Korea6,600
  15. China5,400
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentRalph Lauren shareFashion and leather peers median share
United States US1,000,00040.2%37.3%
United Kingdom GB368,00014.8%8.3%
France FR301,00012.1%9.1%
Germany DE301,00012.1%7.6%
Italy IT201,0008.1%8.7%
Spain ES110,0004.4%4.2%
Japan JP60,5002.4%4.4%
Taiwan TW33,1001.3%1.7%
Switzerland CH27,1001.1%1.4%
Hong Kong SAR HK22,2000.9%1.3%
Singapore SG22,2000.9%0.9%
United Arab Emirates AE18,1000.7%1.1%
Saudi Arabia SA9,9000.4%0.8%
South Korea KR6,6000.3%0.7%
China CN5,4000.2%0.3%

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