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Maison intelligence / 15 markets

SK-II / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for SK-II

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
97,110
All 15 approved markets
Strongest market
JP
49,500 monthly searches
Meta observations
66
Observed paid placements
Active at 24 Aug 2026
66
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

65 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

JP is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
265,180
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
JapanUnited StatesTaiwanHong Kong SARSingaporeUnited KingdomGermanySouth KoreaSpainItalyAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.74,00055,50037,00018,5000MARKET SERIES116,91087,68358,45529,2280TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalJapanUnited StatesTaiwanHong Kong SARSingaporeUnited KingdomGermanySouth KoreaSpainItalyMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown8801,000Unknown2
Aug 202582,02040,50018,1006,6005,4003,6001,9001,3008801,00072015
Sept 202583,14040,50018,1008,1005,4003,6001,6001,0001,00088088015
Oct 202585,46040,50018,1008,1006,6003,6001,9001,3001,0001,0001,00015
Nov 2025116,91049,50040,5008,1005,4003,6002,4001,6001,0001,3001,00015
Dec 2025103,58049,50027,1008,1005,4003,6002,4001,6001,0001,0001,30015
Jan 202697,71049,50022,2006,6005,4003,6002,4001,6001,0001,3001,30015
Feb 202685,22040,50022,2006,6004,4002,9001,9001,3008801,0001,00015
Mar 2026116,80074,00018,1008,1005,4002,9001,9001,3001,00088088015
Apr 202690,56049,50018,1008,1004,4002,9001,6001,0001,0008801,00015
May 202691,71049,50018,1008,1005,4002,9001,6001,3001,00072088015
Jun 202682,91040,50022,2006,6004,4002,4001,6001,0001,00059072015
Jul 2026Unknown40,50014,8008,100Unknown2,9001,300880UnknownUnknown72012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US58,40062,500-4,100 (-6.6%)
China CN1,5501,770-220 (-12.4%)
Japan JP139,500164,000-24,500 (-14.9%)
France FR2,4803,000-520 (-17.3%)
United Kingdom GB4,8006,200-1,400 (-22.6%)
Italy IT2,6003,180-580 (-18.2%)
Germany DE3,3004,200-900 (-21.4%)
South Korea KR3,0002,880+120 (+4.2%)
Switzerland CH6801,190-510 (-42.9%)
Hong Kong SAR HK14,20015,200-1,000 (-6.6%)
United Arab Emirates AE9601,130-170 (-15.0%)
Singapore SG8,2009,400-1,200 (-12.8%)
Taiwan TW22,80021,300+1,500 (+7.0%)
Saudi Arabia SA520600-80 (-13.3%)
Spain ES2,1903,180-990 (-31.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
97,110
All 15 markets
Current demand rank
18 / 66
By current demand
Top percentile
Top 27.3%
Lower is stronger
Vs peer median
+195.2%
Beauty and fragrance peers
Last 90d momentum
-14.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where SK-II sits

Ranked by current demand · All 15 markets
TopLower

Rank 18 / 66 · quartile Q2 · top 27.3%

Indexed movement

SK-II vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for SK-II is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Japan
49,500 current searches
Top-three share
82.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
SK-II share · Beauty and fragrance peers median
  1. Japan49,500
  2. United States22,200
  3. Taiwan8,100
  4. Hong Kong SAR5,400
  5. Singapore3,600
  6. United Kingdom1,900
  7. Germany1,300
  8. South Korea1,000
  9. France880
  10. Italy880
  11. Spain880
  12. China590
  13. United Arab Emirates390
  14. Switzerland320
  15. Saudi Arabia170
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSK-II shareBeauty and fragrance peers median share
Japan JP49,50051.0%1.8%
United States US22,20022.9%28.0%
Taiwan TW8,1008.3%2.0%
Hong Kong SAR HK5,4005.6%1.7%
Singapore SG3,6003.7%1.0%
United Kingdom GB1,9002.0%7.6%
Germany DE1,3001.3%7.2%
South Korea KR1,0001.0%0.6%
France FR8800.9%9.4%
Italy IT8800.9%4.3%
Spain ES8800.9%4.0%
China CN5900.6%0.2%
United Arab Emirates AE3900.4%1.3%
Switzerland CH3200.3%1.8%
Saudi Arabia SA1700.2%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
66
Active at 24 Aug 2026
66
Inactive
0

Paid placements

Facebook
66
Instagram
66

Formats

DCO
24
Image
8
Video
34

Calls to action

Learn more
5
Shop now
61

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 24 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Active at 24 Aug 2026Source: video preview
    Build your bare skin foundation

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

2 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

2 selected families

Jul 20269:16 · VideoActive at 24 Aug 2026
Aug 20269:16 · VideoActive at 24 Aug 2026

Selected family

SK-II

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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