TheDetailDepartment Agency

Maisons

Categories

Verticals

Agency

Maison intelligence / 15 markets

Hamilton / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

Discover our services

01 / Overview

What changed for Hamilton

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
1,143,300
All 15 approved markets
Strongest market
US
673,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
2,910,600
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomItalyFranceGermanySpainSwitzerlandTaiwanJapanHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.1,220,000915,000610,000305,0000MARKET SERIES1,757,0001,317,750878,500439,2500TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomItalyFranceGermanySpainSwitzerlandTaiwanJapanHong Kong SARMarkets
Aug 20251,392,700823,000201,000135,00074,00049,50049,50012,10012,1008,1008,10015
Sept 20251,757,0001,220,000201,000135,00060,50040,50040,50012,10012,1008,1008,10015
Oct 20251,278,500823,000165,00090,50060,50040,50040,50012,1009,9008,1008,10015
Nov 20251,112,700673,000165,00090,50060,50040,50033,1009,9009,9008,1006,60015
Dec 2025983,800550,000165,00074,00060,50040,50040,50012,1009,9008,1006,60015
Jan 20261,076,500673,000165,00090,50040,50033,10027,1008,1008,1008,1006,60015
Feb 2026919,720550,000135,00074,00049,50033,10033,1008,1009,9006,6006,60015
Mar 20261,060,600550,000201,000110,00060,50040,50033,10012,10014,8009,9009,90015
Apr 2026877,200550,000135,00049,50040,50027,10027,1008,1009,9008,1006,60015
May 2026939,300550,000135,00074,00060,50033,10033,1009,9009,9009,9006,60015
Jun 20261,074,000450,000135,000246,00090,50040,50049,50014,80012,1009,9008,10015
Jul 2026897,300450,000135,000135,00060,50033,10033,1009,9009,9008,1006,60015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US1,450,0001,650,000-200,000 (-12.1%)
China CN3,0003,020-20 (-0.7%)
Japan JP27,90024,600+3,300 (+13.4%)
France FR211,500150,500+61,000 (+40.5%)
United Kingdom GB405,000471,000-66,000 (-14.0%)
Italy IT455,000233,500+221,500 (+94.9%)
Germany DE106,700100,700+6,000 (+6.0%)
South Korea KR8,2007,200+1,000 (+13.9%)
Switzerland CH34,60028,300+6,300 (+22.3%)
Hong Kong SAR HK21,30023,100-1,800 (-7.8%)
United Arab Emirates AE14,20012,400+1,800 (+14.5%)
Singapore SG17,40016,400+1,000 (+6.1%)
Taiwan TW31,90034,600-2,700 (-7.8%)
Saudi Arabia SA8,2008,900-700 (-7.9%)
Spain ES115,70093,300+22,400 (+24.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
1,143,300
All 15 markets
Current demand rank
2 / 60
By current demand
Top percentile
Top 3.3%
Lower is stronger
Vs peer median
+2519.2%
Watches peers
Last 90d momentum
+1.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Watches peers

Distribution

Where Hamilton sits

Ranked by current demand · All 15 markets
TopLower

Rank 2 / 60 · quartile Q1 · top 3.3%

Indexed movement

Hamilton vs Watches peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Hamilton is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
673,000 current searches
Top-three share
82.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
Hamilton share · Watches peers median
  1. United States673,000
  2. United Kingdom165,000
  3. Italy110,000
  4. France60,500
  5. Germany40,500
  6. Spain40,500
  7. Switzerland9,900
  8. Taiwan9,900
  9. Hong Kong SAR8,100
  10. Japan8,100
  11. Singapore6,600
  12. United Arab Emirates4,400
  13. Saudi Arabia2,900
  14. South Korea2,900
  15. China1,000
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentHamilton shareWatches peers median share
United States US673,00058.9%29.3%
United Kingdom GB165,00014.4%7.8%
Italy IT110,0009.6%7.8%
France FR60,5005.3%11.4%
Germany DE40,5003.5%9.0%
Spain ES40,5003.5%4.9%
Switzerland CH9,9000.9%6.3%
Taiwan TW9,9000.9%1.6%
Hong Kong SAR HK8,1000.7%1.8%
Japan JP8,1000.7%2.7%
Singapore SG6,6000.6%2.1%
United Arab Emirates AE4,4000.4%2.1%
Saudi Arabia SA2,9000.3%0.9%
South Korea KR2,9000.3%0.8%
China CN1,0000.1%0.2%

Next question

Turn a bounded observation into a checked decision.

Bring the question to the Department; this page does not launch or change a provider.

Discover our services
Discover our servicesdetail-department.com