Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
5,120
All 15 approved markets
Strongest market
FR
1,600 monthly searches
Search read
FR is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":880,"history":{"2025-08":720,"2025-09":720,"2025-10":720,"2025-11":880,"2025-12":1900,"2026-01":880,"2026-02":720,"2026-03":720,"2026-04":720,"2026-05":720,"2026-06":590,"2026-07":720}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":0,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":210,"history":{"2025-08":210,"2025-09":210,"2025-10":210,"2025-11":210,"2025-12":320,"2026-01":170,"2026-02":170,"2026-03":260,"2026-04":210,"2026-05":210,"2026-06":210,"2026-07":210}},{"market":"FR","name":"France","current":1600,"history":{"2025-08":1600,"2025-09":1300,"2025-10":1600,"2025-11":1600,"2025-12":3600,"2026-01":1600,"2026-02":1000,"2026-03":1300,"2026-04":1000,"2026-05":1300,"2026-06":1000,"2026-07":1000}},{"market":"GB","name":"United Kingdom","current":390,"history":{"2025-08":390,"2025-09":390,"2025-10":390,"2025-11":390,"2025-12":880,"2026-01":390,"2026-02":260,"2026-03":390,"2026-04":260,"2026-05":390,"2026-06":320,"2026-07":390}},{"market":"IT","name":"Italy","current":1000,"history":{"2025-08":720,"2025-09":480,"2025-10":480,"2025-11":720,"2025-12":5400,"2026-01":1300,"2026-02":590,"2026-03":720,"2026-04":720,"2026-05":590,"2026-06":590,"2026-07":590}},{"market":"DE","name":"Germany","current":90,"history":{"2025-08":90,"2025-09":70,"2025-10":70,"2025-11":70,"2025-12":170,"2026-01":140,"2026-02":110,"2026-03":70,"2026-04":50,"2026-05":90,"2026-06":70,"2026-07":70}},{"market":"KR","name":"South Korea","current":30,"history":{"2025-08":30,"2025-09":20,"2025-10":40,"2025-11":40,"2025-12":70,"2026-01":40,"2026-02":30,"2026-03":10,"2026-04":20,"2026-05":40,"2026-06":20,"2026-07":30}},{"market":"CH","name":"Switzerland","current":40,"history":{"2025-08":30,"2025-09":40,"2025-10":40,"2025-11":40,"2025-12":110,"2026-01":50,"2026-02":30,"2026-03":50,"2026-04":30,"2026-05":20,"2026-06":40,"2026-07":30}},{"market":"HK","name":"Hong Kong SAR","current":90,"history":{"2025-08":50,"2025-09":90,"2025-10":110,"2025-11":170,"2025-12":170,"2026-01":110,"2026-02":140,"2026-03":70,"2026-04":90,"2026-05":50,"2026-06":70,"2026-07":50}},{"market":"AE","name":"United Arab Emirates","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":20,"2026-01":20,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"SG","name":"Singapore","current":30,"history":{"2025-08":40,"2025-09":20,"2025-10":30,"2025-11":50,"2025-12":70,"2026-01":30,"2026-02":30,"2026-03":20,"2026-04":30,"2026-05":30,"2026-06":20,"2026-07":20}},{"market":"TW","name":"Taiwan","current":10,"history":{"2025-08":20,"2025-09":30,"2025-10":10,"2025-11":10,"2025-12":30,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":0,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":720,"history":{"2025-08":720,"2025-09":480,"2025-10":480,"2025-11":590,"2025-12":2400,"2026-01":720,"2026-02":390,"2026-03":320,"2026-04":320,"2026-05":390,"2026-06":590,"2026-07":590}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
11,170
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
FranceItalyUnited StatesSpainUnited KingdomJapanHong Kong SARGermanySwitzerlandSingaporeAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
France
Italy
United States
Spain
United Kingdom
Japan
Hong Kong SAR
Germany
Switzerland
Singapore
Markets
Aug 2025
4,650
1,600
720
720
720
390
210
50
90
30
40
15
Sept 2025
3,880
1,300
480
720
480
390
210
90
70
40
20
15
Oct 2025
4,210
1,600
480
720
480
390
210
110
70
40
30
15
Nov 2025
4,800
1,600
720
880
590
390
210
170
70
40
50
15
Dec 2025
15,160
3,600
5,400
1,900
2,400
880
320
170
170
110
70
15
Jan 2026
5,470
1,600
1,300
880
720
390
170
110
140
50
30
15
Feb 2026
3,510
1,000
590
720
390
260
170
140
110
30
30
15
Mar 2026
3,960
1,300
720
720
320
390
260
70
70
50
20
15
Apr 2026
3,490
1,000
720
720
320
260
210
90
50
30
30
15
May 2026
3,870
1,300
590
720
390
390
210
50
90
20
30
15
Jun 2026
3,560
1,000
590
590
590
320
210
70
70
40
20
15
Jul 2026
3,740
1,000
590
720
590
390
210
50
70
30
20
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
2,030
2,160
-130 (-6.0%)
China CN
30
30
+0 (+0.0%)
Japan JP
630
640
-10 (-1.6%)
France FR
3,300
3,300
+0 (+0.0%)
United Kingdom GB
1,100
910
+190 (+20.9%)
Italy IT
1,770
2,030
-260 (-12.8%)
Germany DE
230
230
+0 (+0.0%)
South Korea KR
90
60
+30 (+50.0%)
Switzerland CH
90
110
-20 (-18.2%)
Hong Kong SAR HK
170
300
-130 (-43.3%)
United Arab Emirates AE
30
30
+0 (+0.0%)
Singapore SG
70
80
-10 (-12.5%)
Taiwan TW
30
30
+0 (+0.0%)
Saudi Arabia SA
30
20
+10 (+50.0%)
Spain ES
1,570
1,030
+540 (+52.4%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"g-h-mumm","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":35,"luxuryEligible":396,"category":"wines_spirits","categoryLabel":"Wines and spirits","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[33670,30280,32630,30770,48870,32690,26510,28910,29680,29900,28450,28740],"US":[6600,5400,6600,6600,9900,8100,6600,6600,6600,6600,5400,5400],"CN":[40,40,40,40,50,40,30,50,40,40,40,40],"JP":[480,480,480,480,720,590,390,480,480,480,390,390],"FR":[4400,4400,3600,4400,5400,3600,2400,2900,3600,3600,3600,3600],"GB":[2900,2900,2900,3600,4400,2900,2900,2400,2400,2900,2400,2400],"IT":[1600,1600,1600,1600,2900,1600,1300,1300,1300,1600,1000,1300],"DE":[1900,1900,1900,1900,2900,2400,1600,1900,1900,1900,1600,1600],"KR":[170,170,170,170,210,170,170,170,170,170,170,170],"CH":[590,590,590,720,880,590,480,590,480,590,390,590],"HK":[480,480,480,480,590,480,390,480,390,480,390,320],"AE":[170,170,170,170,210,170,170,140,140,140,140,140],"SG":[390,390,320,390,390,390,320,320,320,320,320,320],"TW":[260,260,210,260,260,260,260,210,210,210,210,170],"SA":[40,30,30,30,40,40,30,20,30,30,40,30],"ES":[1000,1000,1300,1300,1900,1300,1000,1000,1000,1300,1000,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
5,120
All 15 markets
Current demand rank
33 / 35
By current demand
Top percentile
Top 94.3%
Lower is stronger
Vs peer median
-84.0%
Wines and spirits peers
Last 90d momentum
+1.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Wines and spirits peers
Distribution
Where G.H. Mumm sits
Ranked by current demand · All 15 markets
Rank 33 / 35 · quartile Q4 · top 94.3%
Indexed movement
G.H. Mumm vs Wines and spirits peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for G.H. Mumm is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
France
1,600 current searches
Top-three share
68%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
G.H. Mumm share · Wines and spirits peers median
France1,600
Italy1,000
United States880
Spain720
United Kingdom390
Japan210
Germany90
Hong Kong SAR90
Switzerland40
Singapore30
South Korea30
China10
Saudi Arabia10
Taiwan10
United Arab Emirates10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
G.H. Mumm share
Wines and spirits peers median share
France FR
1,600
31.3%
14.7%
Italy IT
1,000
19.5%
5.8%
United States US
880
17.2%
28.3%
Spain ES
720
14.1%
3.8%
United Kingdom GB
390
7.6%
10.1%
Japan JP
210
4.1%
1.3%
Germany DE
90
1.8%
7.6%
Hong Kong SAR HK
90
1.8%
1.5%
Switzerland CH
40
0.8%
1.8%
Singapore SG
30
0.6%
1.1%
South Korea KR
30
0.6%
0.6%
China CN
10
0.2%
0.1%
Saudi Arabia SA
10
0.2%
0.1%
Taiwan TW
10
0.2%
0.9%
United Arab Emirates AE
10
0.2%
0.5%
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