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Maison intelligence / 15 markets

Lancôme / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Lancôme

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
20,910
All 15 approved markets
Strongest market
FR
6,600 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
26
Observed paid activity

Observed activity

Feb 2026 carried the highest observed start volume.

40 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
58,540
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesJapanSpainUnited KingdomGermanyItalyHong Kong SARTaiwanSaudi ArabiaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.8,1006,0754,0502,0250MARKET SERIES25,84019,38012,9206,4600TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesJapanSpainUnited KingdomGermanyItalyHong Kong SARTaiwanSaudi ArabiaMarkets
Jul 2025UnknownUnknownUnknownUnknown1,000UnknownUnknownUnknownUnknownUnknownUnknown2
Aug 202518,0704,4003,6003,6008808808801,60059059026015
Sept 202516,8305,4003,6002,4008801,0001,00048072048017015
Oct 202518,8705,4003,6002,9001,0001,3001,30088072072021015
Nov 202525,8406,6008,1002,9001,6001,9001,60088059059021015
Dec 202525,6108,1006,6002,9001,6001,6001,60059088048026015
Jan 202622,9906,6004,4003,6002,9001,0001,00072088072026015
Feb 202618,6506,6004,4002,4001,0001,0001,00039059039021015
Mar 202622,8806,6004,4002,9001,6001,6001,0002,40072059032015
Apr 202619,6706,6004,4002,9001,3001,0001,00048048048021015
May 202621,7506,6004,4003,6001,9001,0001,00039072088032015
Jun 202617,1205,4003,6002,9001,3001,00088026039039026015
Jul 2026Unknown5,4003,6002,900Unknown880880390Unknown39021012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US12,40013,200-800 (-6.1%)
China CN210180+30 (+16.7%)
Japan JP9,4008,900+500 (+5.6%)
France FR18,60019,800-1,200 (-6.1%)
United Kingdom GB3,0003,600-600 (-16.7%)
Italy IT1,1303,510-2,380 (-67.8%)
Germany DE2,8803,000-120 (-4.0%)
South Korea KR450390+60 (+15.4%)
Switzerland CH690630+60 (+9.5%)
Hong Kong SAR HK1,5902,190-600 (-27.4%)
United Arab Emirates AE520490+30 (+6.1%)
Singapore SG630640-10 (-1.6%)
Taiwan TW1,7501,700+50 (+2.9%)
Saudi Arabia SA790790+0 (+0.0%)
Spain ES4,5005,500-1,000 (-18.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
20,910
All 15 markets
Current demand rank
41 / 66
By current demand
Top percentile
Top 62.1%
Lower is stronger
Vs peer median
-36.4%
Beauty and fragrance peers
Last 90d momentum
-8.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Lancôme sits

Ranked by current demand · All 15 markets
TopLower

Rank 41 / 66 · quartile Q3 · top 62.1%

Indexed movement

Lancôme vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Lancôme is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
6,600 current searches
Top-three share
66.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Lancôme share · Beauty and fragrance peers median
  1. France6,600
  2. United States4,400
  3. Japan2,900
  4. Spain1,600
  5. United Kingdom1,300
  6. Germany1,000
  7. Hong Kong SAR720
  8. Italy720
  9. Taiwan590
  10. Saudi Arabia260
  11. Switzerland260
  12. Singapore210
  13. United Arab Emirates170
  14. South Korea110
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentLancôme shareBeauty and fragrance peers median share
France FR6,60031.6%9.4%
United States US4,40021.0%28.0%
Japan JP2,90013.9%1.8%
Spain ES1,6007.7%4.0%
United Kingdom GB1,3006.2%7.6%
Germany DE1,0004.8%7.2%
Hong Kong SAR HK7203.4%1.7%
Italy IT7203.4%4.3%
Taiwan TW5902.8%2.0%
Saudi Arabia SA2601.2%0.8%
Switzerland CH2601.2%1.8%
Singapore SG2101.0%1.0%
United Arab Emirates AE1700.8%1.3%
South Korea KR1100.5%0.6%
China CN700.3%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
26
Inactive
174

Paid placements

Facebook
187
Instagram
200
Messenger
32
Audience Network
30
Threads
53
WhatsApp
8

Formats

Carousel
7
DCO
128
Dynamic Product Ads
1
Image
6
Video
58

Calls to action

Learn more
94
No button
2
See details
6
Shop now
94
Sign up
1
Subscribe
1
Watch more
2

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 24 Aug 2026Source: video preview
    Lancôme Write Her Future
  3. Start Ended by 24 Aug 2026Source: DCO component
    La vie est Belle Vanille
  4. Start Ended by 24 Aug 2026Source: DCO component
    The new La Vie Est Belle Vanille Nude by Lancôme
  5. Start Ended by 24 Aug 2026Source: DCO component
    NEW Lancôme Rénergie Nano-Resurfacer 400 Booster
  6. Start Ended by 24 Aug 2026Source: DCO component
    Открийте Вашия Rénergie ритуал
  7. Start Ended by 24 Aug 2026Source: DCO component
    La Vie Est Belle L'Elixir e la Nuova Vanille Nude
  8. Start Ended by 24 Aug 2026Source: DCO component
    Product catalogue variant
  9. Start Ended by 24 Aug 2026Source: DCO component
    RÉNERGIE COLLAGEN LIFT-XTEND
  10. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  11. Start Ended by 24 Aug 2026Source: video preview
    Открийте сега
  12. Start Ended by 24 Aug 2026Source: DCO component
    HELSINKIIN 8. KESÄKUUTA
  13. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  14. Start Active at 24 Aug 2026Source: DCO component
    VERY CHERRY

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

14 selected families

Apr 20224:5 · VideoInactive at 24 Aug 2026
Mar 20234:5 · VideoInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Sept 20259:16 · DCOInactive at 24 Aug 2026
Oct 20259:16 · DCOInactive at 24 Aug 2026
Nov 20259:16 · DCOInactive at 24 Aug 2026
Dec 20259:16 · DCOInactive at 24 Aug 2026
Feb 20269:16 · DCOInactive at 24 Aug 2026
Mar 20269:16 · DCOInactive at 24 Aug 2026
Apr 20269:16 · VideoInactive at 24 Aug 2026
May 20264:5 · VideoInactive at 24 Aug 2026
Jun 20269:16 · DCOInactive at 24 Aug 2026
Jul 20269:16 · VideoInactive at 24 Aug 2026
Aug 20269:16 · DCOActive at 24 Aug 2026

Selected family

Lancôme

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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