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Maison intelligence / 15 markets

Nishane / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Nishane

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
32,130
All 15 approved markets
Strongest market
US
8,100 monthly searches
Meta observations
44
Observed paid placements
Active at 24 Aug 2026
34
Observed paid activity

Observed activity

Mar 2025 carried the highest observed start volume.

15 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
98,870
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyFranceItalyUnited KingdomSpainSaudi ArabiaUnited Arab EmiratesSwitzerlandJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.9,9007,4254,9502,4750MARKET SERIES37,64028,23018,8209,4100TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyFranceItalyUnited KingdomSpainSaudi ArabiaUnited Arab EmiratesSwitzerlandJapanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown1,600UnknownUnknownUnknownUnknown2
Aug 202529,7808,1005,4003,6002,9002,9001,9001,6001,00072048015
Sept 202530,3706,6006,6003,6003,6002,9001,9001,6001,00072072015
Oct 202531,4006,6006,6004,4003,6002,9001,9001,6001,30072059015
Nov 202534,4808,1006,6004,4004,4002,9002,4001,6001,30088072015
Dec 202537,6409,9006,6004,4004,4003,6002,9001,6001,30088088015
Jan 202632,2708,1005,4004,4003,6002,9002,4001,6001,30072072015
Feb 202627,2506,6004,4003,6003,6002,4001,9001,6001,00072048015
Mar 202633,9008,1005,4004,4003,6003,6002,4002,4001,30072059015
Apr 202634,5608,1005,4005,4004,4003,6001,9001,9001,30072059015
May 202634,8508,1005,4005,4004,4002,9002,4001,9001,60072072015
Jun 202629,4606,6004,4004,4003,6002,9001,6001,9001,30072072015
Jul 2026Unknown8,1005,4004,4004,4002,900Unknown1,9001,30072072012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US22,80022,800+0 (+0.0%)
China CN150120+30 (+25.0%)
Japan JP2,0301,790+240 (+13.4%)
France FR15,20012,400+2,800 (+22.6%)
United Kingdom GB9,4008,900+500 (+5.6%)
Italy IT12,40010,800+1,600 (+14.8%)
Germany DE15,20015,200+0 (+0.0%)
South Korea KR490450+40 (+8.9%)
Switzerland CH2,1602,160+0 (+0.0%)
Hong Kong SAR HK680680+0 (+0.0%)
United Arab Emirates AE4,2003,600+600 (+16.7%)
Singapore SG900850+50 (+5.9%)
Taiwan TW1,6601,370+290 (+21.2%)
Saudi Arabia SA5,7005,600+100 (+1.8%)
Spain ES5,9006,700-800 (-11.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
32,130
All 15 markets
Current demand rank
34 / 66
By current demand
Top percentile
Top 51.5%
Lower is stronger
Vs peer median
-2.3%
Beauty and fragrance peers
Last 90d momentum
+1.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Nishane sits

Ranked by current demand · All 15 markets
TopLower

Rank 34 / 66 · quartile Q3 · top 51.5%

Indexed movement

Nishane vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Nishane is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
8,100 current searches
Top-three share
55.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Nishane share · Beauty and fragrance peers median
  1. United States8,100
  2. Germany5,400
  3. France4,400
  4. Italy3,600
  5. United Kingdom2,900
  6. Saudi Arabia1,900
  7. Spain1,900
  8. United Arab Emirates1,300
  9. Japan720
  10. Switzerland720
  11. Taiwan480
  12. Singapore320
  13. Hong Kong SAR210
  14. South Korea140
  15. China40
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentNishane shareBeauty and fragrance peers median share
United States US8,10025.2%28.0%
Germany DE5,40016.8%7.2%
France FR4,40013.7%9.4%
Italy IT3,60011.2%4.3%
United Kingdom GB2,9009.0%7.6%
Saudi Arabia SA1,9005.9%0.8%
Spain ES1,9005.9%4.0%
United Arab Emirates AE1,3004.0%1.3%
Japan JP7202.2%1.8%
Switzerland CH7202.2%1.8%
Taiwan TW4801.5%2.0%
Singapore SG3201.0%1.0%
Hong Kong SAR HK2100.7%1.7%
South Korea KR1400.4%0.6%
China CN400.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
44
Active at 24 Aug 2026
34
Inactive
10

Paid placements

Facebook
12
Instagram
44
Messenger
6
Audience Network
6
Threads
6

Formats

Carousel
9
DCO
13
Dynamic Product Ads
10
Image
11
Video
1

Calls to action

Get directions
6
Shop now
38

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Sept 20242No selected family
  2. Start Ended by 24 Aug 2026Source: still
    Nishane
  3. Jan 20252No selected family
  4. Start Active at 24 Aug 2026Source: DCO component
    HACIVAT
  5. Apr 20253No selected family
  6. Oct 20252No selected family
  7. Jan 20263No selected family
  8. Feb 20263No selected family
  9. Start Active at 24 Aug 2026Source: still
    Product catalogue variant
  10. Start Active at 24 Aug 2026Source: still
    Product catalogue variant
  11. Start Active at 24 Aug 2026Source: still
    Product catalogue variant
  12. Start Active at 24 Aug 2026Source: DCO component
    Thorns Become Roses, Extrait de Parfum
  13. Aug 20261No selected family

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

6 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

6 selected families

Nov 20249:16 · ImageInactive at 24 Aug 2026
Mar 20259:16 · DCOActive at 24 Aug 2026
Apr 20269:16 · ImageActive at 24 Aug 2026
May 20261:1 · ImageActive at 24 Aug 2026
Jun 20269:16 · ImageActive at 24 Aug 2026
Jul 20269:16 · DCOActive at 24 Aug 2026

Selected family

Nishane

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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