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Maison intelligence / 15 markets

Juliette Has a Gun / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Juliette Has a Gun

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
109,270
All 15 approved markets
Strongest market
US
60,500 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
41
Observed paid activity

Observed activity

Mar 2026 carried the highest observed start volume.

40 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
261,930
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceUnited KingdomGermanyItalySpainSwitzerlandUnited Arab EmiratesJapanSaudi ArabiaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.110,00082,50055,00027,5000MARKET SERIES190,100142,57595,05047,5250TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceUnited KingdomGermanyItalySpainSwitzerlandUnited Arab EmiratesJapanSaudi ArabiaMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown2,900UnknownUnknownUnknownUnknown2
Aug 2025108,39060,50014,8008,1008,1008,1002,9001,0001,30059088015
Sept 2025113,33060,50014,8006,60014,8008,1002,4001,3001,00059059015
Oct 2025111,84060,50018,1008,1008,1008,1002,9001,0001,30088059015
Nov 2025153,03090,50022,20012,1009,9008,1002,9001,3001,6007201,00015
Dec 2025190,100110,00033,10014,80012,1009,9003,6001,6001,00072088015
Jan 2026106,16060,50014,8008,1008,1006,6002,9001,0001,00072059015
Feb 202688,46049,50012,1006,6006,6006,6001,9001,0001,00072072015
Mar 2026109,33060,50018,1008,1008,1006,6002,4001,30088072088015
Apr 202693,00049,50014,8008,1006,6006,6001,9001,0008801,00072015
May 202691,84049,50014,8006,6006,6006,6002,4001,0001,00088059015
Jun 202677,09040,50012,1006,6005,4005,4001,9008801,30059072015
Jul 2026Unknown40,50014,8006,6005,4005,400Unknown88072088059012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US139,500170,500-31,000 (-18.2%)
China CN320280+40 (+14.3%)
Japan JP2,4702,160+310 (+14.4%)
France FR41,70045,000-3,300 (-7.3%)
United Kingdom GB21,30022,800-1,500 (-6.6%)
Italy IT18,60019,800-1,200 (-6.1%)
Germany DE18,60022,800-4,200 (-18.4%)
South Korea KR900730+170 (+23.3%)
Switzerland CH2,8803,300-420 (-12.7%)
Hong Kong SAR HK1,4401,570-130 (-8.3%)
United Arab Emirates AE3,1802,880+300 (+10.4%)
Singapore SG1,2601,190+70 (+5.9%)
Taiwan TW1,5501,550+0 (+0.0%)
Saudi Arabia SA2,0302,190-160 (-7.3%)
Spain ES6,2007,200-1,000 (-13.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
109,270
All 15 markets
Current demand rank
17 / 66
By current demand
Top percentile
Top 25.8%
Lower is stronger
Vs peer median
+232.1%
Beauty and fragrance peers
Last 90d momentum
-14.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Juliette Has a Gun sits

Ranked by current demand · All 15 markets
TopLower

Rank 17 / 66 · quartile Q2 · top 25.8%

Indexed movement

Juliette Has a Gun vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Juliette Has a Gun is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
60,500 current searches
Top-three share
79.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Juliette Has a Gun share · Beauty and fragrance peers median
  1. United States60,500
  2. France18,100
  3. Germany8,100
  4. United Kingdom8,100
  5. Italy6,600
  6. Spain2,400
  7. Switzerland1,000
  8. United Arab Emirates1,000
  9. Japan720
  10. Saudi Arabia720
  11. Hong Kong SAR590
  12. Taiwan590
  13. Singapore480
  14. South Korea260
  15. China110
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentJuliette Has a Gun shareBeauty and fragrance peers median share
United States US60,50055.4%28.0%
France FR18,10016.6%9.4%
Germany DE8,1007.4%7.2%
United Kingdom GB8,1007.4%7.6%
Italy IT6,6006.0%4.3%
Spain ES2,4002.2%4.0%
Switzerland CH1,0000.9%1.8%
United Arab Emirates AE1,0000.9%1.3%
Japan JP7200.7%1.8%
Saudi Arabia SA7200.7%0.8%
Hong Kong SAR HK5900.5%1.7%
Taiwan TW5900.5%2.0%
Singapore SG4800.4%1.0%
South Korea KR2600.2%0.6%
China CN1100.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
41
Inactive
159

Paid placements

Facebook
165
Instagram
200
Messenger
77
Audience Network
37
Threads
90
WhatsApp
1

Formats

DCO
132
Dynamic Product Ads
17
Image
31
Video
20

Calls to action

Learn more
6
No button
16
Order now
1
See details
1
Shop now
138
Sign up
1
Subscribe
16
Visit Instagram profile
21

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  3. Start Ended by 24 Aug 2026Source: DCO component
    Miami Shake : addictif
  4. Start Active at 24 Aug 2026Source: DCO component
    Our undisputed #1 scent
  5. Start Ended by 24 Aug 2026Source: DCO component
    Régressif, Poétique et Élégant
  6. Start Ended by 24 Aug 2026Source: DCO component
    Suivez-nous pour en savoir plus sur notre nouveau parfum.
  7. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  8. Start Ended by 24 Aug 2026Source: DCO component
    Pear Inc : fruité, frais & clean
  9. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  10. Start Ended by 24 Aug 2026Source: DCO component
    Testez-les tous, aimez-les tous.
  11. Start Ended by 24 Aug 2026Source: DCO component
    Powder Love, Poétique et Élégant
  12. Start Active at 24 Aug 2026Source: DCO component
    Summer starts with Miami Shake
  13. Start Active at 24 Aug 2026Source: video preview
    Will a $34 coupon help with the choice?

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

May 20259:16 · VideoInactive at 24 Aug 2026
Jul 20259:16 · VideoInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Sept 20254:5 · DCOActive at 24 Aug 2026
Oct 20254:5 · DCOInactive at 24 Aug 2026
Nov 20259:16 · DCOInactive at 24 Aug 2026
Dec 20254:5 · ImageInactive at 24 Aug 2026
Feb 20261:1 · DCOInactive at 24 Aug 2026
Mar 20269:16 · VideoInactive at 24 Aug 2026
Apr 20269:16 · DCOInactive at 24 Aug 2026
May 20269:16 · DCOInactive at 24 Aug 2026
Jun 20269:16 · DCOActive at 24 Aug 2026
Jul 20261:1 · VideoActive at 24 Aug 2026

Selected family

Juliette Has a Gun

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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